Custom Tailored Marketing

Your business isn’t operating at the level of your goal… it’s operating at the level you tolerate. Drew breaks down how low standards can silently erode what you’re working so hard to build. She explains the real cost of loose communication, flexible timelines, negotiable pricing, and unrestricted team access, and offers a simple practical audit and reset that will help you level up with confidenc...

Creating content can feel miserable. If you feel a constant pressure to post daily and keep up with trends, you’re not alone. But what if the real issue isn’t consistently but a strong voice and fresh perspective?  In this episode, she breaks down how to create memorable content that carries weight for your specific audience . Gone are the days of posting scattered and vague thoughts aimed at attr...

Some businesses appear to be thriving on the outside, all the while their founders are drowning. You may be succeeding numbers-wise, but if you’re miserable and spread thin, your model is not sustainable!  In this episode, Drew dives deeper into the problem with prioritizing ‘what sells” over your energy, capacity, and season of life. Drew shares her own experience of building on shaky ground and...

Luxury is not determined by price, aesthetics, or packaging. Luxury is determined — and defined — by anticipation . Drew delves into what it means to anticipate a client’s needs and questions before they ever ask, and explores the immense trust that results from this approach. She also shares practical tips for providing next level clarity and guidance for your clients, enabling you to increase re...

Visual identity isn’t about vanity — it’s about positioning, perception, and trust. In this episode, Drew explores how cluttered, inconsistent visuals undermine authority, even if you have all the expertise in the world. She shares her own experience of being embarrassed of her old website and the immediate upward scaling that occurred when her brand finally aligned with her audience.  Connect wit...

As founder and CEO of Luna Marketing Studio, Drew DeFir has spent years helping women entrepreneurs find their voice, craft their message, build a stand out brand. Drew has advised countless women in private — and now she's sharing her expertise with the world. Custom Tailored Marketing offers bite-sized episodes designed for busy women on the go. The advice shared here is practical, simple, a...

Broad messaging seems inviting. But what if the opposite is true? In this episode, Drew explores the pitfalls of vague language and the benefits of sticking to a tight niche. And as you’ll hear from Drew’s own upward trajectory, the proof is in the pudding. Drew also offers listeners a niche test and a practical framework for refining your positioning. Connect with ⁠Drew⁠ and ⁠Luna Marketing Studi...

Building on episode 2's exploration of the benefits of a tight niche, Drew explores the reasons why many women default to vague language, and the confusion and friction that often comes as a result. She offers listeners a messaging audit exercise aimed at moving toward precision, clarity, and ultimately, more profit.  Connect with ⁠ Drew ⁠ and ⁠ Luna Marketing Studio ⁠ on Instagram! Visit ⁠ Lu...