Custom Apparel Startups

If you are a custom apparel business looking for local or national business and you are doing word of mouth marketing then you should consider using LinkedIn. Here’re some tips to improve your LinkedIn profile: Change the background image that represents what you do. Use a picture of yourself and not a logo. Use the tagline area to pitch your services. Use about section to pitch your company and e...

Inspired by the Harvard Business Review. It's important to understand your stages of growth and when you are transitioning to a new stage. If you don't take specific actions while in each stage, you will get stuck (or worse regress). Stage 1: Existence This stage is all about the big question.. Can you get customers and deliver a product? Do I have the ability to get started financially? And do yo...

Here's a GUARANTEE: You're wasting your time doing either one of these 5 things, or every close it. You don't realize how much of your time is being wasted. As a business owner, your time is the most valuable thing in the company. How you use this time absolutely affects your business growth and how much money you will make. You set on a journey to live a dream, don't waste time getting there. Let...

Thinking like a big business is going to change the way you act and run your business. This change is going to allow you to adapt to changes & reach your growth goals. What thinking like a big business can do for YOUR Business What does it mean to ‘think like a big business.’ This means you are planning things out, standardizing practices, preparing for troubled waters, documenting everything...

Welcome to CAS Mini-Cast! These short tips, tricks and messages from the hosts of the Custom Apparel Podcasts are all about snack-sized, useful action items you can apply to your business right away. Here’s the things you should take a look at: Privacy Statement Contact Info Correct Product Descriptions Ordering Information Up to Date Test Your Contact Form Check Your Phone Message Is Your Auto Re...

GREAT graphics are extremely important to your business. They save you time, money and make you look good. Poor quality graphics hinders everything in your business. How good graphics and digitizing makes a difference: Save time Better graphics are more efficient for your equipment (Thread breaks and # stitches) ACTUAL design time - The time YOU spend working on art vs other tasks. Cost in materia...

Picture this... close your eyes... (not if driving) You pull up to your beach hotel for a vacation. As you pull up you notice the big palm trees, flowers and a big driveway to pull up to a grand entrance. As you arrive, someone is there to greet you and open your door. You enter into the lobby and smell the fresh scent of flowers with a hint of mint. You are guided to your room and when you walk i...

Since you are running through this series, you are going to stumble upon sales opportunities. It's important to do 2 things when an opportunity arises: Recognize the potential for opportunity Take actions when the opportunity is presented. So how would you go about doing this? Let's jump into some ways to recognize a potential customer and how you could take the next step into getting them closer...

Now that you have gotten someone's email address. what do you do next? We have compiled a list of 4 very important emails you should be sending ... and WHY. We will go through what the emails mean, why you would send them and some methods for delivery. Email 1: Intro/Welcome After someone gets on your email list, the basic first email should be an introduction. This would include: Delivering infor...

You’ve selected your target market – Episode 101 – and you’ve put a marketing and advertising plan in place – Episode 102 – but tied up into both of those things, and something that will absolutely make a difference in your long term success is Lead Capture. Simply put: How do you get people’s information so you can market to them? What do you do with that information.. so you can market to them?...

In this CAS Podcast episode, you will learn how to advertise and market to your niche. Episode 17 https://customapparelstartups.com/episode-17-know-numbers-value-customer/ LTV spreadsheet is a lead magnet. Intro Knowing your numbers Episode 17 we're going to cover the very basics Actually Marketing and Advertising you have a niche, how do you reach them First, we'll divide between reaching them lo...

This is Part 1 of ”t-shirt business marketing plan” series and we talk about how to pick a niche that is going to be successful for your custom t-shirt business. The action steps we share apply for people who are just getting started or are already in business and want to learn how to take advantage of other profitable niches and grow their business. What is niching down? Outdoor Life Hunting Bow...

Top 10 CAS Podcast episodes: Episode 76 – How to Build Your Online Store – The Right Way! Episode 87 – What to Do When Bad Things Happen Episode 83 – Insights From The Apparel Geek – Monty Mims From Sanmar Episode 86 – What Success Looks Like in DTG Printing and More! Episode 85 – 12 Steps to Grow Your Home Based Business Episode 73 – Copyrights and Trademarks in the Custom T-Shirt Business Episod...

In this CAS Podcast episode, we share 9 important things on how to be an amazing business person. If you follow them it can massively improve your business like never before! First in – Last out As your business is growing, it’s all you. You put in the time to get things done. You make sure every order is perfect. You ensure every customer is happy. You make sure all the bills are made. You know y...

After listening to the past two episodes you might find you have a few competitors that are clearly going to be long term struggles for you. They might have a great formula down for business practice, production, sales, pricing, etc. These competitors might be right in your vertical market or maybe is a market close to yours. You may sell spirit wear, and they focus on sports uniforms. You might d...

After listening to Episode 96 you should have a great insight on your competition. Chances are there are many custom apparel shops in your area, but only a few seem to be direct competition. Holding tight to your business structure and running a great business should put you on the path to leading the pack. These include: Mastering your craft Having awesome customer service Delivering orders corre...

Another store has opened up or YOU are the new store. Business is slow and you really feel its because of that competition. Their prices are too low, or they seem to draw in all the big accounts. Whatever it is, you suspect it's them and they are holding you back from success. Here is the catch.. how do you really know? What evidence do you have? In this episode, we are going to take a dive into y...

Wordpress makes up a huge portion of websites... way more than you would expect. About 25% of all websites are built on the WordPress CMS (content management system) What is Wordpress? Wordpress is an online website creation tool. It allows you to create and post web pages and blog posts without needing to know any code. AKA a Content Management System Who should use Wordpress? -You want to build...

You can create amazing marketing content. Creating an effective marketing plan is the goal of all entrepreneurs, but the execution is often lacking. In this episode of the CAS podcast, we are helping you get set up to create a successful marketing campaign. As a custom apparel business owner, your success in marketing not only depends on having good ideas, but also executing those ideas to make su...

Small business owners ask a ton of questions, a lot of great ones too. Yet, there are a handful of really important questions that rarely get asked about marketing. We have put together the most important marketing questions you should be asking to help drive your business towards your dreams. Here are the questions you should be asking: What’s the best marketing for my business? Understanding you...

Why should you validate your new products? You should know if your new product meets a few standard criteria. You want to be able to: make money with it, understand the market, know the competition and understand the business of this new product. If you jump on something because it's an impulsive idea, you might find out it's not what you expected. So HOW do you validate a new idea or product? The...

In this episode we have put together a formula to follow step-by-step that WILL get you more customers through the power of networking. This formula combines working hard, being personable and a little touch of psychology to give you that extra edge. Here are the steps to making money with networking: Attend Social Events Meetup.com Local Business & Commerce Groups Events for kids where parent...

If you are listening to this, you have a Cricut or a Silhouette, basically a cutter you got for $200-$600 at a local hobby store. You make things for yourself, for friends and family. Maybe you are even making a little money here and there, or you've opened an etsy shop. You might even be fulfilling orders almost every day. What you all have in common is taking the next step to growing yourself in...

Welcome Christina Nicholson from https://www.mediamavenandmore.com/ First of all, let’s get the freebie here out of the way, because it’s an amazing gift from our Guest JUST for our CASPodcast listeners! It’s a course outlining her one of a kind strategy on getting free publicity for you and your business – just visit this site to register: http://www. PitchPublicityProfit.com BUT – listen to the...

We first heard Deborah on her own podcast featuring Ford Bowers, President of SGIA – and both she and Ford provided tons of value to their listeners. So, of course we wanted to share that with YOU. Deborah runs the largest social group of Printers in the Universe (#Printerverse), hosted on LinkedIn, and has been a print customer for years. So during this episode she’s going to bring us a view from...