SoFi

Culture & Capital

Business EN ↓ 3 episodes

What do early-stage startups, venture capital, and cultural influence have to do with getting your money right? A lot more than you might think in this new world of expanded access to once-exclusive investment funds. That’s the idea behind Culture & Capital , a new podcast by SoFi and a Cashmere production. The show brings listeners inside the evolving world of private capital, helping curious investors understand how companies are shaped by vision, brand, and innovation before they ever hit the public markets. With more people looking to explore opportunities in alternative investments, Cultu...

Author

SoFi

Episodes

How Graza’s Founder Built a Cult Brand from a Squeeze Bottle and a Big Idea 15.12.2025 29:05

You’ve seen the bright green bottle — now meet the man behind it. In this episode of Culture & Capital, Andrew Benin, co-founder and CEO of Graza, shares how an obsession with one type of olive oil from Spain turned into one of the most viral CPG brands around. Andrew pulls back the curtain on how Graza went from an e-commerce launch to dominating retail shelves, why design and emotion matter in a...

Shark Tank’s Matt Higgins on Spotting Winners, Betting on Founders, and the Future of Work 15.12.2025 37:44

What do great founders have in common, and what makes a good investor actually write a check? In this episode of Culture & Capital, Shark Tank guest investor and RSE Ventures CEO Matt Higgins joins us to break down what he looks for in early-stage companies and why self-awareness, storytelling, and obsession matter more than polished pitch decks. Matt shares lessons from his own unorthodox path —...

How Jenna Lyons & Jonny Bauer Build “Forever Brands” That Actually Last 15.12.2025 28:33

What does it take to build a brand that outlasts trends and hype? In this episode of Culture & Capital, Jenna Lyons and Jonny Bauer — co-founders of FundamentalCo — break down how identity, clarity, and conviction can help drive both brand and business success. Their conversation gets to the heart of what this series is all about: exploring some cultural signals investors can consider when assess...