Cultura & Cash ™

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!     In this episode, Claire Wasserman, founder of Ladies get Paid, shares her journey through financial hardship, the challenges of entrepreneurship, and the importance of community and vulnerability in overcoming adversity. Her story highlights the realities of me...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!     In this episode, Luzy D King discuss her journey from small-town roots and hospitality career to becoming a financial educator and author of the upcoming book, Cash Libre. We talk all things cultural identity, financial trauma, and empowering Latina women throu...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!     In this episode, Arielle Loren shares her journey of moving to Spain as a serial entrepreneur, exploring the Spanish healthcare system, and the benefits of global health insurance. This episode offers valuable insights for expats, digital nomads, and those cons...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!     In this episode, I’m joined by my friend and former life and business coach, Mayra Salinas. Mayra has been there since day 1.     🎧 What You’ll Hear in This Episode:   🔸 Mindset blocks and limiting beliefs Mayra helped me overcome in my early entrepreneurship...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!     In this episode, I’m joined by lawyer and entrepreneur Pamela Rosario to discuss essential legal tips for small business owners!     🎧 What You’ll Hear in This Episode:   🔸 Beginner legal mistakes to avoid 🔸 How to protect your brand, and a real story about...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!     In this episode, I’m joined by workplace strategist and author Tanya Uyigue, to talk about her new book, 'What Your Team Won't Tell You,' and explore toxic leadership, employee experience, and practical steps for managers to improve trust and management styles....

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!     In this solo episode, I continue the conversation about hitting 5 years as The First Gen Mentor and what I have planned for the future.       🎧 What You’ll Hear in This Episode:   🔸 My new career move and what led me to this decision 🔸 The challenges of runn...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!     In this solo episode, I reflect on my five-year journey as an entrepreneur, sharing the highs and the lows, because entrepreneurship can be a roller coaster! I also reflect on the question “What’s next? Do I want to do this for another 5 years?       🎧 What Yo...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!     In this episode, I’m joined by my friend and career coach and mindset coach, Carla Santamaria from @thefirstgencoach to talk about her personal experience with a recent layoff, and strategies she used to land her current role.     🎧 What You’ll Hear in This Ep...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!     I took a short break from the podcast (more of that later!) but I’m back! In this episode, I’m joined by my friend and fellow content creator, Estrella from @CafecitoConEstrellita and @Conchas for kids.     🎧 What You’ll Hear in This Episode:   🔸  What inspir...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!       April marks one year since I left Chicago to move to Spain. On this episode, I answer your questions about my experience abroad 1 year post my big move.     🎧 What You’ll Hear in This Episode:     🔸 Why I chose Spain over Mexico 🔸  The top challenges I’ve...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!       On this episode, I’m joined by my friend and former book coach, Stacy Ennis! Stacy is a seasoned book coach and author, shares her extensive experience in writing, editing, and coaching aspiring authors. A must listen for aspiring authors!       🎧 What You’l...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!       On this episode, I share why I stopped contributing to my retirement accounts at 36! What’s behind this shocking decision? 🤯     🎧 What You’ll Hear in This Episode:   How living abroad has affected my ability to contribute to retirement accounts An introduc...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!       On this episode, I’m talking about my cell phone addiction and how I’ve created systems and better habits to improve my mental health and sleep quality.     🎧 What You’ll Hear in This Episode:   An update on the Spanish adaptation of Cultura & Cash How a...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash podcast!       On this episode, I’m joined by my guest, Sahirenys Pierce. Sahirenys is the founder of Poised Finance & Lifestyle and the author of the upcoming book The High 5 Banking Method.     🎧 What You’ll Hear in This Episode:   How her father instilled a...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! In this solo episode, I’ll give you an update on life in Spain- 6 months in! 🎧 What You’ll Hear in This Episode: •An update on the Spanish translation of Cultura & Cash •Is the honeymoon period over? •Travel restrictions I have to abide by •The challenge in ge...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!       In this episode I’m joined by ERG coach, speaker, and bestselling author, Hady Mendez!     🎧 What You’ll Hear in This Episode:   What life is like 2 months post her book launch Moments she realized her voice made leaders uncomfortable in the workplace How co...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!       In this episode I’m joined by Vanessa Duran, Principal at Magda, a financial services firm supports founders with their tax and bookkeeping needs.     🎧 What You’ll Hear in This Episode:   How she got an early exposure to a career in accounting through her m...

  Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!       In this solo episode, I share how authors can get their books stocked at independent bookstores and how I landed an A-list celebrity endorsement.     🎧 What You’ll Hear in This Episode:   The future of the podcast and what you can expect moving forward Ros...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!       In this episode, I speak with Forbes contributor and founder of Brown Way to Money, Alejandra Rojas about the concept of financial trauma.  We explore how financial trauma can affect individuals' relationships with money, the cultural influences that shape th...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!     Today I’m celebrating 1 year of the release of the Cultura & Cash audiobook! If you’ve been following my journey, you may already know that the physical version of the book was released in January 2024, but the audiobook wasn’t available until September 202...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking with Jenn Jamali from @firstjennmoney about real estate investing! Jenn is a money and career coach, as well as a real estate investor. 🎧 What You’ll Hear in This Episode: •The story of how she was laid off while pregnant •How Jenn got into real...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking all about book endorsements! A must listen for aspiring authors! 🎧 What You’ll Hear in This Episode: •Come see me in Phoenix on 9/10 or 9/11 •What are book endorsements? •How they can help you secure more readers •Five Do’s and Don’ts to keep in...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking about how you can navigate financial boundaries with your family 🎧 What You’ll Hear in This Episode: •Phoenix author stop on 9/11/25- tickets are live! •HHM: Still booking speaking event for HHM •Why money boundaries are taboo in our community •H...

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m answering all your entrepreneurship questions! After 4 years of entrepreneurship, I have lots of gems to share. 🎧 What You’ll Hear in This Episode: •Phoenix author stop on 9/11/25 •HHM: Still booking speaking event for HHM •My experience from corporate t...