Cultivating Business Growth

Can you easily answer the question "Why are you in business?" Do you know the deeper motivations behind what drives your company? Is that clearly communicated to your team and the world? We are talking about your "why", introducing you to Simon Sinek and some other resources that can help you define and communicate your "why" effectively.

In this week's episode, we introduce you to the owners of PJS & Co. CPAs. Katina Peters, Jami Johnson and Jaime Staley discuss how the firm started, the importance of work/life balance to our firm and more about the podcast. 

In this final episode of our 10-Part Strategic Planning Intro Series, all three owners, Katina Peters, Jami Johnson and Jaime Staley, are on speaking about ongoing monitoring and motivation. The goal of today's episode is to give you tips you need to keep the right mindset and arm yourself with the knowledge you need to continually monitor and update as needed to stay on track with your strategic...

Are you building the list of tools you'll need for the year during your strategic planning session? Some tools to consider are the team and mentors you will utilize, industry data for KPIs, software and processes. We discuss these things in further detail during this episode focused on the tools needed during strategic planning.

We dig deeper into KPIs, or Key Performance Indicators, in this episode. These are crucial to establish for your business as they relate to your own, unique goals. We discuss what is a KPI, why are they important to the success of your business, and what are some popular KPIs available to you to track progress. There are multiple financial and non-financial KPIs available to you and it is importan...

This episode is focused on infrastructure in your business, more specifically integrations and building in automation to ease your operations. We are looking at bill pay, payroll and time tracking, project management and team communication, marketing and sales. 

How do I implement an HR plan? How should I incorporate HR into my strategic planning session? How do I let go of control as a business owner? These are the things we are breaking down as we continue our 10-Part Strategic Planning Series introduction to the Cultivating Business Growth Podcast.

Do you know the difference between a strategic marketing plan and a tactical marketing plan? Do you know how to incorporate your revenue and vision goals into your marketing plan? Have you defined your client avatar? We are discussing all of this and more in today's episode in the fifth installment of our Strategic Planning Series. 

What is a strategic budget? Why do I need a strategic budget? Do I approach this like a personal budget? And where do I start? These are the questions we are answering in the fourth of our 10-Part Introductory Strategic Planning Series as we dig deeper into budgeting. 

We are getting very actionable in this episode, taking you from vision and long-term goals in episode #1, to 12-month goals in episode #2 and now breaking that down even further to goals for the next quarter. If you have ever struggled with implementing steps that will get you to your big goals, this is the episode for you! 

Do you struggle breaking down that big vision you have for your company to annual goals? We are breaking down your long-term goals into goals for the next 12 months in this episode. We talk about budget and revenue goals and an overview of sales and marketing and your HR plan. We are talking high level about the components you need for your strategic planning sessions.

How do I define a vision for my company? Why is a company vision so important? What do I do with the company vision? These are the questions we tackle in this first episode, focused on helping you define your vision and long-term goals for your business. We are kicking off the Cultivating Business Growth Podcast with a 10-Part Strategic Planning Series. We hope you enjoy!