Willow Virtual CFO

Cultivating Business Growth

Business EN ↓ 187 episodes

How can I increase the value of my business? How can I increase profitability in my business? Is it possible to balance owning a successful business with living the lifestyle I desire? Welcome to the Cultivating Business Growth Podcast, where we answer all of those questions and MUCH MORE! We host weekly discussions designed to help you grow your business AND create the lifestyle you desire. Elevate your business with proven strategies from CPAs and business advisors. We discuss real-world challenges solved with actionable steps that get you real results both in business and building the life...

Author

Willow Virtual CFO

Category

Business

Podcast website

www.willowcfo.com

Latest episode

Jun 8, 2026

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Episodes

#37: The Legal Series - Leveraging Industry-Specific Software 25.05.2020

Wondering how an industry-specific software could help your law firm grow, increase profitability and improve your lifestyle? In our second episode of The Legal Series, we are discussing the importance of industry-specific software in the legal industry. We are going to focus on the main reasons why industry-specific software is important and the components necessary to run your firm well (without...

#36: The Legal Series - Staff Productivity & Efficiency KPIs 18.05.2020

What are some growth strategies you can implement for your law firm to see intentional growth? Legal is one of our industry-specializations, so we have put together a series of episodes that can help you get more strategic with your numbers. More specifically, today we will be discussing staff productivity and efficiency KPIs (Key Performance Indicators). This episode will focus on setting goals,...

#35: Generating Cash During Hard Times 11.05.2020

How can you continue to generate cash during hard times? We have seen almost everything in our lives change and it's pivoted the world around us, our businesses, and every interaction that we have with our family and friends. When it comes to business though, we still need to keep pushing forward. More specifically, we will be talking about where you need to start in evaluating your cash flow and...

#34: Maintaining Your Motivation Working From Home 04.05.2020

Have you had a difficult time maintaining your motivation while working from home? As we continue our discussions to help business owners during the COVID-19 situation, working from home and running your business from home have become the only way for many businesses to continue operating. While working from home has its perks, it's not as easy as many make it out to be, so we're discussing some o...

#33: How to Stay Connected Working From Home 27.04.2020

We are talking about how to stay connected while working from home in today's episode. We're discussing three main areas of connection in your life and our best tips for keeping these together: #1) Staying connected with your team #2) Staying connected with your support system of family and friends #3) Staying connected with yourself. 

#32: Taking Action in Your Business During Difficult Times 20.04.2020

What do I do with my strategic plan now that everything has changed? How can you use that to make the adjustments needed to keep your business running? How do we take the information we have now about your business, leverage it, pivot and change as needed as you face these different challenges that COVID-19 is throwing our way? We're answering all those questions in today's episode!

#31: How the Stimulus Bill Affects You and Your Family 14.04.2020

What does the stimulus bill do for you personally and for your family? What does the stimulus package offer if you have been laid off? We are discussing changes to the tax deadline, tax stimulus payments, what happens to your stimulus payment if you owe money to the IRS, unemployment and more as we all navigate through COVID-19 and the CARES Act.

#30: Tips on Homeschooling While Running a Business 06.04.2020

How are you supposed to homeschool while running a business?  Many people are suddenly homeschooling their children in today's environment. That means that not only are you answering employee questions, striving to guide your business through this tough time and adjusting your budget and cash flow situation as it changes constantly… you're also now a teacher. Katina Peters has homeschooled her dau...

#29: What You Need to Know About the Stimulus Bill - Part II 03.04.2020

What does the stimulus bill mean for your business? What are you responsible for when it comes to the Families First Coronavirus Response Act? What do you need to know about EIDL and PPP? We recorded this update on April 2, 2020 about what we know now, loans and other resources available to you and how you can access these resources to help your business move forward.

#28: Keep Calm & Press On In Times of Uncertainty 30.03.2020

How do we maintain a level head and approach decision making in a clear, logical manner in times of high stress? The past several weeks have been a major upheaval for many of us, so we thought we'd put together some tactics you can use to keep yourself in a better state of mind.

#27: Legislation, Support & Assistance Programs for Your Business During Coronavirus Outbreak - Part I 20.03.2020

As fellow business owners, we wanted to provide some assistance programs that could provide relief during this difficult time for you and your business. This is our first update regarding the Covid-19 situation. We will continue to stay on top of various relief efforts and share them as we can to help guide you! Please stay safe and healthy. We will all get through this together.

#26: A Quick Start Guide to Running Your Business Remotely 18.03.2020

In watching as many businesses are hustling to get their teams up and running in a virtual environment, we wanted to record and release our next episode early. We have gathered our top resources, with links in the show notes, for our best software and processes that keep our team and company running remotely for the past 5 years. We welcome all questions and encourage you to share with anyone who...

#25: Laying the Foundation to Build a Team 16.03.2020

Growth and profitability can accelerate or be bounded by the ability to expand your team. That's why in this episode, we are discussing the foundation you need before building or expanding your team. Despite what you may think about CPAs, we're not JUST number geeks. We get firsthand experience with business owners from a variety of industries and sizes to understand how their teams make them and...

#24: 7 Factors That Can Make Your Business More Bankable 09.03.2020

Our guest on episode #24, Jeff Boundy, president and CEO of Cornerstone National Bank & Trust Company, is chatting with us about ways to make your business more bankable, options available, some things to avoid and current trends in the industry.  Improve your banking knowledge and tune in today! 

#23: 5 Ways to Manage Cash Flow Issues 02.03.2020

How can you better manage cash flow issues? What if you are currently facing a cash flow crunch and you're not sure how to tackle the problem?  We are continuing our discussion focused on cash flow in this week's episode. We break down cash flow issues and 5 ways to better manage them. If you'd like a cash flow template for free, you can download that and get started at pjscpas.com/23/.   

#22: How to Take Control of Your Current Cash Flow Situation 24.02.2020

How do you figure out where you stand right now when it comes to cash flow? How do you see weaknesses in your current cash flow situation? How can you leverage your strengths in your current cash flow situation? This week, we are tackling where you stand now when it comes to cash flow in your business. We are talking about why you care where you are now, the tools you can use to figure out where y...

#21: Understand the Difference Between Cash Flow and Profit 17.02.2020

Do you understand the difference between cash flow and profit? The two don't always go hand-in-hand. We are talking about the differences, some of the dire implications of failing to manage cash flow in your business and some big picture best practices to improve cash flow continuity.

#20: So You Want to Grow Your Business? 10.02.2020

While this podcast is always focused on business growth, today's episode is talking very specifically about a few of the items from our 4 Ways to Grow Your Business webinar. We are talking about how to define your UCD, or Unique Core Differentiator, creating a sales promotion plan, and increasing the effectiveness of processes within your business.  The full 4 Ways to Grow Your Business webinar ca...

#19: Options for Investing and Taking Control of Your Financial Future 03.02.2020

We welcome our first guest outside of the PJS & Co. CPAs team to the podcast, John Moriarty of e3 Wealth. He has been in the wealth management industry since 1995 and he joins us to talk about education regarding investments, options for investing and retirement. 

#18: The Four Factors You Need to Take Control of Profit 27.01.2020

How can you control profit in your business? How do you revive profit in your business? Maybe you're in a growth phase and seeing revenue roll in the door, but where is it all going? Well, we are happy to tell you there are four factors that determine your profit that you can control! We are talking about each of those factors and what to do with them in this episode! 

#17: Productivity and Efficiency and How it Relates to Growth and Profitability 20.01.2020

How do you maximize productivity and efficiency for yourself and your business to see the most growth and profitability? We are talking about resources we have learned from, some tactics you can start today to help increase your productivity and ways to focus on the things that will result in the most growth and profitability for your business.

#16: Running a Business Well is Different Than Being Exceptional at a Trade or Profession 13.01.2020

You started your own business because you are great at what you do and you enjoy it. But what about running and managing the business? It is common to have a gap between the technical knowledge within your industry and knowing how to run a business. We are talking about why that happens, how to recognize the stages of business growth, and a helpful book called The E-Myth Revisited that can help ad...

#15: SWOT Analysis 06.01.2020

Did you know that the SWOT analysis can be a great tool in growing your business? SWOT is a methodology for analyzing situations or decisions and can be performed for your company as a whole or on a smaller level with departments or even certain decisions. We walk you through the components of a SWOT analysis with examples in this episode.

#14: How Do You Know What You Don't Know? Get a Business Health Check! 30.12.2019

We all know we need regular physicals to maintain optimum health, but when is the last time you got a business health check? We are talking about getting a health check for your business from a financial professional, what that means and how it can help you see problems before they drastically impact you and your business.

#13: What's the One Thing We Wish More Business Owners Knew? 23.12.2019

We are talking about the one thing we wish more business owners knew, how to overcome fears, and ways to achieve more for your business! Jami Johnson, CPA, MSA and co-owner at PJS & Co. CPAs breaks down ways to open up your business to more growth and innovation.

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