Cult Products

Mike Walters talks about patch management, endpoint security vulnerabilities, automation, SaaS growth strategy, and AI vibe coding. He discusses his journey from Netwrix to Action1 and explains why unsexy categories like patch management are ripe for reinvention and how AI is changing the value of code IP.

Cybersecurity GEO expert Deepak Gupta explains how AEO and Generative Engine Optimization are replacing traditional search. Learn why context and niche use cases are the only way to get recommended by ChatGPT, Copilot, and Perplexity in a world where links no longer matter.

Rob Allen, CPO of ThreatLocker, discusses ransomware prevention, zero trust security, and why deny-by-default application control is essential for business protection. In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland sits down with Rob to explore the shift from reactive cleanup to proactive prevention. They discuss the reality of AI in security, the importance of h...

Cybersecurity expert Scott Schober discusses digital identity, multifactor authentication, and the password security myth in this podcast. We explore why transparency is a founder's best marketing tool and how upcoming technology will challenge everything we know about staying safe online.

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Matthew Treagus, a tech exec with a particular depth in cybersecurity governance. He has spent decades helping business leaders engage with the opportunities and challenges new technology presents. They explore what it means to be truly risk-driven, why the CISO role is a business-partnering function abov...

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Itzik Alvas, Co-Founder and CEO of Entro, the non-human identity and AI agent security company. Having spent years as a CISO at a major healthcare organisation and in senior roles at Microsoft, Itzik built Entro to solve the exact problem that had breached him. He shares how 200 validation conversations s...

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Ryan Lindley, Co-Founder and CEO of Aegis Cyber and former CISO. They discuss what CISOs experience every day, from role ambiguity and internal tension to compliance fatigue and becoming the “Department of AI.” Ryan shares what earns trust with security leaders, how to build security culture through influ...

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Dr. Damodar Sahu, Co-Founder and Chief Growth Officer at Data Safeguard, about the future of data privacy, ethics, and unified automation. Damodar shares why privacy has become a trust issue, how responsible AI fits into real-world systems, and what founders need to understand about selling, credibility,...

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Arjun Bisen, Co-Founder and CEO of Overwatch Data, about building AI agents for cyber and fraud threat intelligence. Arjun shares how Y Combinator helped unlock enterprise trust, why honesty beats hype in security sales, and what founders underestimate most about the long road of building a company.

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Kelly Allen and Sara Carty, Co-Founders of Unboring, the studio bringing clarity, creativity, and human depth back into cybersecurity marketing. They explore why the industry leans on predictable visuals and fear-based messages, how emotional and neurodiverse perspectives shape stronger brand stories, and...

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Justin Woody, Co-Founder of Twine Security, about growing Claroty, launching Twine, and the lessons behind building a top-down cybersecurity platform in an age of AI agents. Justin explains how his team validated their idea through over 250 in-depth conversations, what it takes to secure first customers,...

LinksModern House: https://www.themodernhouse.com/SummaryIn this conversation, the hosts discuss the challenges of standing out in competitive markets, particularly in the context of product differentiation. They introduce the Cult Products Framework, emphasising the importance of having a revolutionary vision and a unique value proposition. The discussion highlights the significance of niching do...

summaryIn this episode, the hosts discuss various topics ranging from the organisation of bookshelves to the intricacies of branding and the recent rebranding of Jaguar. They explore the importance of strategy in branding, the creation of brand narratives, and the balance between creativity and strategic goals. The conversation culminates in a critique of Jaguar's new branding approach, highlighti...

🎙️ Does your brand stand out, or is it lost in the pack? In this episode of the Cult Products Podcast, we explore what makes a brand truly effective—and spoiler alert: it’s not about flashy graphics or catchy slogans. We dive into the Blue Ocean Strategy to show you how to make your brand the obvious choice in a crowded market. Key Takeaways:🎮 Learn how Nintendo created a "category of one" and re...

In this episode, the hosts discuss the intricacies of branding, emphasizing the importance of a well-defined value proposition and understanding target audiences through detailed personas. They explore the challenges of balancing buyer and user personas, and the necessity for brands to remain adaptable in a fast-paced market. The conversation highlights the evolution of branding practices and the...

In this episode Phill talks to Finn, the founder of Both &, and discusses the journey of creating a fashion brand specifically designed for trans and non-binary individuals. The discussion covers various themes including the importance of community engagement, the challenges of designing an entirely new approach to clothing ecommerce, becoming a figurehead in the community, and the future of t...

LinksIn this episode of the Cult Products podcast, host Phill Keaney-Bolland and accountant Dave Sellick delve into the often-overlooked world of accounting and finance for startups. They discuss the emotional journey of founders, the creativity involved in accounting, and the importance of having a trustworthy accountant. Dave shares practical advice for early-stage startups, emphasising the need...

In this episode of the Cult Products Podcast, hosts Adam Yaya-Durrant and Alexandra Pointet discuss the challenges and experiences of transitioning from traditional employment to entrepreneurship. They delve into topics such as imposter syndrome, the importance of mentorship, adaptability in roles, and the dynamics of building a team. The conversation emphasizes the need for continuous learning an...

In this episode of the Cult Products podcast, host Alexandra Pointet interviews Phill Keaney-Bolland and Adam Yaya-Durrant about their journey in starting and growing their agency, Yaya. They discuss their initial meeting, the challenges they faced in the startup world, the pivotal moments that led them to launch their own business, and the lessons learned along the way. The conversation also touc...

In this episode of the Cult Products podcast, host Phill Keaney-Bolland discusses the evolution of his design agency, Yaya, focusing on the challenges and strategies involved in business growth, client relationships, and lead generation. He reflects on the importance of delivering quality work, the difficulties of scaling sales efforts, and the need for a predictable marketing strategy. Additional...

In this episode of the Cult Products podcast, host Phill Keaney-Bolland speaks with Natalie Peire, a former co-founder of a startup focused on sexual wellbeing, GASM. They discuss Natalie's journey from personal development to entrepreneurship, the lessons learned from running a startup, the importance of emotional investment, and the dynamics of co-founding a business with a partner. Natalie shar...

SummaryIn this episode of the Cult Products podcast, hosts Phil Keeney-Bolland and Adam Yaya-Durrant are joined by JP, a seasoned expert in B2B tech startups. They discuss the critical importance of value proposition testing before launching a product. JP shares his journey in product development, emphasizing the need for clarity in value propositions and understanding user struggles. The conversa...

Download your free Ai-powered prototyping toolkit: https://cultproducts.yaya.co/downloadApply to our beta program: https://form.typeform.com/to/hohOIRT5Join our community: https://www.skool.com/cult-products-4664In this episode, Phill and Adam discuss the practical steps required to create a website for a B2B tech startup. They emphasise the importance of not jumping straight into website builders...

Download your free Ai-powered prototyping toolkit: https://cultproducts.yaya.co/downloadApply to our beta program: https://form.typeform.com/to/hohOIRT5Join our community: https://www.skool.com/cult-products-4664Encarta 97: https://www.youtube.com/watch?v=gSaTf_NTq0oCD-ROM: https://en.wikipedia.org/wiki/CD-ROMsummaryIn this conversation, Adam and Phill discuss the importance of starting with a cle...

In this episode, the hosts are joined by a special guest, Ben, to discuss the transition from being a subject matter expert to a salesperson in a B2B tech startup. They explore the misconception that sales is a dirty word and discuss the importance of curiosity, empathy, and problem-solving in the sales process. The conversation also touches on the advantages that founders have in sales, the impac...