Ellen Yin
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Be sure to visit the podcast's website and support the creator: cubicletoceo.co
Where to listen?
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Episodes
146. Her “Instagram Billboard” Generates All Her Leads - 98% Become Paying Clients 13.06.2022 41:27
Ashley is a brand designer and photographer who spent the past decade in the agency world crafting big brands for big businesses and Fortune 100 companies like Toyota. She recently left her career and the corporate world behind to help small businesses build big brands, too. Her passion is helping people live theirs. And she believes that anyone with a dream or passion for something should have a...
145. Creating a 5 Hour Work Week While Growing From 3 to 27 Retainer Clients in 6 Months 06.06.2022 58:59
This week’s guest is a business strategist and friend I absolutely adore. Hannah Murphy used to work 7 days a week as a pinterest + blog agency owner, fighting through the online noise of all the ways she should spend her time, only to find her to-do list was ever growing while her revenue stalled. Hannah realized creating a productive schedule wasn't about doing more tasks quickly, but rather doi...
144. 5 Key Shifts To Take The Suck Out Of Sales Calls [Make $10K Months Series Pt. 4] 30.05.2022 20:29
In today’s installment of the $10K month series, we are going to talk about 5 key shifts that you can implement TODAY to take the suck out of sales calls. So if you are someone who always dreads getting on a sales call (also known as a discovery call), this is going to be for you! If you are a freelancer, coach, or service provider in specific, who relies on sales calls to turn leads into paying c...
143. Increasing Program Enrollment by Over 200%: What Educators and Course Creators Can Learn From The CEO of Girls Who Code 23.05.2022 1:00:36
Interested in sponsoring this show or trying podcast ads for your business? Go to zen.ai/ellen and fill out the contact information so Zencastr can help you bring your business story to life. Sign up for a 2-week free trial with Norby: https://ellenyin.com/norby This week’s case study reveals how Girls Who Code increased enrollment in their programs by more than 200% during a global pandemic, a ju...
142. Starting Over: Scaling A New Business From $0 to $60K Months 16.05.2022 43:57
Nicknamed the “creator to the creators”, Diane Armitage is the powerhouse behind many well-known million and billion-dollar brands like Bob Proctor, Jay Abraham, and the creators of Chicken Soup for the Soul. Despite an impressive thirty years as an entrepreneur with several successful businesses she ran behind the scenes already under her belt, Diane was still scared to put her face out there and...
141. Include This 1 Easy Thing In Your Next Podcast Pitch To Guarantee A Response 09.05.2022 15:58
Download our Perfect Podcast Pitch Template: https://ellenyin.com/perfectpodcastpitch https://www.instagram.com/cubicletoceo/ Redeem your free 30 day trial to Pretty Simple, the #1 leads tracking app built by solopreneuers, FOR solopreneurs: https://ellenyin.com/prettysimple Download the transcript for this episode at https://www.ellenyin.com/blog/include-this-1-easy-thing-in-your-next-podcast-pit...
140. How This Neurodivergent Artist Increased Her Income From $250 to $10K/Month With An Online Course About Cooking Chinese Food 02.05.2022 56:12
Join our next Paid To Create Challenge: https://ellenyin.com/paidtocreate Today’s case study features artist Linda Yi, founder of Panda Cub Stories. Linda became her own patron and went from making $250/month on Patreon to reaching her first $10K month with Panda Cub Diner - an online course she first created inside our 3 day Paid To Create Challenge that teaches Chinese food lovers how to LOVE ma...
139. The 3 Metrics You Need To Track To Reach Your Income Goals [Make $10K Months Series Pt. 3] 25.04.2022 22:50
In today’s installment of the ‘Make $10K Month’ podcast series, we are going to be discussing why not knowing your numbers is actually costing you your chance at realistically achieving the income goals that you set. So what most service providers, coaches, and freelancers do when they set a new monthly revenue goal for themselves is they simply choose a number arbitrarily - whether its $10K, more...
138. Get Invited To Speak On Top Stages + Shows With This Instagram Strategy (No Pitching Required) - Natasha Samuel 18.04.2022 51:45
Imagine getting INBOUND invitations to speak on the biggest stages and shows in your industry. Natasha Samuel, Instagram video strategist and host of the Shine Online Podcast, has personally experienced this over ten times now, so of course I had to bring her on the show to walk us through how she makes it happen. In our conversation, Natasha reveals how she used Instagram to create her own virtua...
137. How I Made $120,716 Dollars In 90 Days + BIG ANNOUNCEMENT (Q1 2022 Income Report) 11.04.2022 7:54
This is a free preview of Revenue Report Files: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicletoceo.co/revenuereport Learn more about your ad choices. Visit megaphone.fm/ad...
136. Ruby Lee Quit Her Job And Made $100K in 100 Days: This Is The Breakdown 04.04.2022 54:07
If you had to start a brand new business and make $100K in 100 days, how would you do it? Today’s guest answers that question from real-life experience. Ruby Lee is a strategic business coach who chose her small side hustle over her six figure salary when her employer issued her a surprise ultimatum at work one day. In this episode, Ruby walks us through those first 100 days as a full-time entrepr...
135. Why Content Pillars Aren't Landing You Paying Clients [Make $10K Month Series Pt. 2] 28.03.2022 13:08
In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday. If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial...
134. Financial Transparency Among Women - [REPLAY] Of My Episode On “The Online Business Show” 21.03.2022 41:38
This week I am sharing a special replay of my episode on the Online Business Show with my friend Tyler McCall, titled “Financial Transparency Among Women.” You all have heard why I feel strongly about this practice and improving your financial literacy through my quarterly income reports I record for our own show, but Tyler gave me the opportunity to go more in-depth on this topic when he intervie...
133. This Mom Of 4 Grew Her Nutrition Business From $300 to $10K A Month 14.03.2022 41:13
I am thrilled to introduce you to Ali Kucich, the founder of Eighty Nutrition, and a student in my mentorship program, Cubicle to CEO ®. One of my favorite reasons for hosting this podcast is using our platform to highlight and celebrate the stories of service providers just like you who accomplish our program outcome of reaching their first $10,000 revenue month during their year with us inside C...
132. How To Rebuild Business Momentum When You’re In A “Season of Suck” - With Brittany Driscoll, Co-founder of Squeeze 07.03.2022 51:59
Today’s case study looks at how to rebuild momentum in your business when unexpected circumstances force you to change plans. Brittany Driscoll is the CEO of Squeeze, a fast-growing franchise company that offers a way better massage experience she co-founded with Alli Webb, founder of Drybar. Previous to Squeeze, Brittany spent four years running the marketing at Drybar and helped scale the compan...
131. Make $10K Months Series: Stop Selling Your Service Like It’s A Commodity 28.02.2022 16:08
In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday. If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financia...
130. You Can Do Scary Things: Break Through Your Subconscious Self-Sabotage With Celinne Da Costa 21.02.2022 1:09:18
Today’s case study is about breaking past subconscious self-sabotage to do scary things, specifically the techniques our guest used to help her client go from terrified to be on IG stories to speaking live on stage in front of 10,000 people at a Tony Robbins event. Meet Celinne Da Costa, a brand story expert and self-actualization coach. Celinne has thousands of hours of practitioner training in...
129. 5 Ways To Create Media Buzz For You + Your Business with Selena Soo 14.02.2022 53:38
This case study looks into how an Impacting Millions student leveraged the power of publicity to 7x her service rates, from charging $1,500 to now $10,000. This is not her arbitrarily raising her rates either, so make sure you tune into the full case study to hear the details. Our guest here to talk about this case study is Selena Soo, founder of Impacting Millions - program teaching visionary ent...
128. [$10K MONTH CASE STUDY] How This Stay-At-Home Mom Built Her Business (& Employs Other Moms) 07.02.2022 44:30
In today’s case study, we explore how a stay-at-home mom was able to build a business that makes $10K a month and employs other moms and primary caregivers. Kara Hoholik is the founder of Social For Good Co., a social impact marketing agency that helps small businesses, entrepreneurs, and nonprofits amplify their message through compelling content and building a community around their work. Befor...
127. Unscalable Strategies That Actually Create Scale: How FLIK Grew to 10K+ Members In A Surprising Way 31.01.2022 44:41
Today’s case study explores unscalable strategies that actually create scale. Now I know that sounds like an oxymoron, but we are here to talk to our guest, Michelle Kwok, about how she grew FLIK to 10,000+ members in a surprising way that didn’t require any funding. A little introduction to Michelle if you are unfamiliar with her… she is a medical science student turned social entrepreneur who c...
126. Podcast Growth Tips You Won't Hear Anywhere Else: How Hala Taha's Show Ranks #1 in Education Across All Apps & Makes 6 Figures/Year 24.01.2022 53:47
Today’s case study features how Hala Taha grew a #1 podcast that generates 6-figures a year. I have been a podcast host in the space for two years now, but Hala shares unique tested podcast growth strategies I have not heard anywhere else, so you are in for a treat! Hala transparently shares industry insights like the exact rates sponsors are willing to pay, how much she charges for ad spots and c...
125. My Q4 2021 Income Report, Breakdown of Our 7 Revenue Streams & Launch Numbers 17.01.2022 7:08
This is a free preview of Revenue Report Files: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicletoceo.co/revenuereport Learn more about your ad choices. Visit megaphone.fm/ad...
124. [$10K Launch Case Study] How She Sold Out A Course That Wasn't Created Yet 10.01.2022 42:01
Today I want to introduce you to Aaminah Amin, one of our Paid to Create students who had a $10K launch on her course within a couple weeks of completing the challenge, and with less than 3000 followers! If you’re new to our world, the Paid to Create Challenge is a bootcamp style experience where we help first time course creators turn the idea in their head into a course they can pre-sell (meanin...
123. Tyler J. McCall Stopped Working For 6 Months - Here’s What Happened To His Online Business 03.01.2022 1:07:22
Happy New Year friends and welcome to the first episode of 2022! I could not think of a better guest to start this year off with than my friend, Tyler J. McCall. I really believe this episode is the most transparent and raw episode on this show so far. We touch on all the things in online business that often get swept under the rug, like burnout, feeling inadequate as a leader, and what it looks l...
122. Best Of 2021: 5 Tips You Need To Hear Again Before The New Year 27.12.2021 39:50
Friends, we have made it to the end of another year! We want to say a huge thank you to everyone who has supported us throughout this year, and has tuned in every week to listen to the podcast to hear from the brightest minds in business. Our team loves producing this show as a passion project, and we are so happy you have followed along our journey, and learned alongside us! As our final episode...
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