Ronnie Kendrick

CTO For The Trades

Business EN ↓ 3 episodes

You run a trades business. You don’t have time for confusing tech talk. CTO for the Trades cuts through the noise and shows you exactly what tools will help you grow, make more money, and run a smoother operation. Every week, we bring on experts who’ve helped real home-service companies streamline their systems, fix bottlenecks, and build teams that can scale. CRMs, phone systems, AI assistants, automation, budgeting, security — we break it all down so you know what actually matters and what’s just hype. If you want a simpler path to running a high-performance company, you’re in the right plac...

Author

Ronnie Kendrick

Episodes

Your IT Budget Is Probably Broken 06.04.2026 29:24

Most home service companies do not have a real technology budget. They have a few software subscriptions, a rough overhead number, and a lot of guesswork. In this episode, Ronnie Kendrick and Peter Leckenby break down how trades owners should actually think about budgeting for IT, what hidden costs to plan for, and why technology should be treated like an investment with expected ROI, not just ano...

Renting Your Website Is Killing Your Home Service Business 30.03.2026 30:24

A pretty website does not mean a profitable website. Ronnie and Jessica unpack the website traps that catch trades businesses all the time: slow load speeds, weak CTAs, bad navigation, poor mobile design, no CRM integrations, and platforms that box owners in when they finally start growing. This episode is about building a site that actually helps you win jobs, not just sit online and look nice.

Why Every Trade Business Needs an MSP | Orion Stewart 10.12.2025 1:08:57

As your business grows, so do your tech problems — slow computers, lost data, and that one employee who’s “the IT guy” even though it’s not their job. Orion Stewart, co-founder of MSP Shift, joins us to talk how outsourcing your IT to a Managed Service Provider can save you money, tighten security, and keep your team productive. You’ll walk away knowing when it’s time to bring in an MSP, what to...