Crypto Marketing with Ty Smith | A Coinbound Podcast

In this episode we meet Coinbound's newest member, Liz Whiting, and discuss social listening for crypto companies. Social listening is a powerful strategy for getting your name involved in relevant conversations on social media and understanding how to digital world is interacting with your brand. Ty and Liz discuss what social listening is, why social listening is important for cryptocurrency com...

Everything you need to know about NFT Marketing. Best marketing strategies for NFTs, top marketplaces to list NFTs, and how to make an NFT drop successful. The pros and cons of listing on OpenSea, Rarible, Origin Protocol, and more. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- FOLLOW YOUR HOST: Ty Daniel Smith: https://twitter...

Email newsletters are a great tool in digital marketing with a huge return on investment. In this episode, Ty and Kylie are discussing why cryptocurrency companies need to have an email newsletter. They will also walk through what a newsletter is, why its especially important for cryptocurrency and blockchain companies to have one, and helpful tips and tools for setting up and optimizing a newslet...

Email marketing has one of the highest ROI in online marketing available, and your subject line could be the make or break when it comes to taking the customer to that next step in the sale's funnel. In this episode, Ty and Kylie give tips to writing an email subject line that converts. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/...

Lead magnets are essential for getting qualified leads into your sales funnels and growing your customer base. Lead magnets are most effective when they can provide value to both you and your customers. In this episode, Ty and Kylie discuss what a lead magnet is, what they are used for, explain some examples of good lead magnets and the do's and don'ts of creating a strong lead magnet. More about...

Paid press releases are a really popular marketing option for a lot of crypto companies. However, they aren't always the best option for every company all the time. In this episode. Ty & Kylie discuss when it's the right time to pay for a press release and what questions to ask before you get started. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: ht...

When it comes to marketing, the tools you use can be a huge factor that determines your success. Being keyed in with the best tools and Softwares often separates the good marketers from the great ones. Before you start marketing your cryptocurrency brand make sure you set up these 5 FREE tools. In this episode, Ty & Kylie walkthrough 5 incredible free tools that every company should set up bef...

COVID-19 (popularly known as the Coronavirus) is playing a huge role in this week's drop in the cryptocurrency markets (and financial markets around the world). In this episode, Ty & Kylie discuss how COVID-19 is affecting crypto and crypto marketing, what other top crypto marketers are doing, and how Ty thinks blockchain marketing teams should adapt their marketing strategy. Time Stamps: [0:5...

Despite Pinterest being one of the world's most popular social media platforms its still extremely underutilized by cryptocurrency companies. In this episode of the Crypto Marketing Show, Coinbound Social Media Managers Kylie and Phill explain what Pinterest is, how it should be used, and why blockchain companies that learn how to use it correctly can win big. More about the Crypto Marketing Show!...

First of all, what is a bear market? Essentially, it's when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market.  Ty's Show Notes: Intro We are going to talk about why y...

Trello is an incredibly powerful tool that allows companies and teams to build organized processes, organize tasks, and collaborate with others. Its something every entrepreneur and marketer should explore. In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale! Ty's Show Notes:  I was super s...

Have you ever wondered if you are posting the right amount on Instagram? In this episode, Ty, TJ, and Kylie break down the Instagram posting frequency that research shows to work best. Ty's Show Notes: Intro With over a billion users in 2019, Instagram is one of the largest and fastest growing social media platforms. Today we will discuss how often you should post on Instagram for maximum reach an...

OneSignal is an incredibly powerful free tool for sending push notifications, remarketing to site visitors, and keeping your visitors engaged with your brand. In this episode, Ty, Ty, and Kylie discuss what push notifications are, how they should be leveraged to effectively market your company, what OneSignal does, and how the Coinbound team uses it to drive revenue for themselves and their client...

A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard. In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications. Ty's Show Notes Intro We are going to dis...

What is a CRM? Why do you need one? What can you do with a CRM? Which one should you use?  If you've explored getting yourself a CRM and have all these questions, tune in to hear the Coinbound team share their experience with various CRMs, what they use theirs for, and why one can help your company. Mentioned: Hubspot: https://www.hubspot.com/ Salesforce: https://www.salesforce.com/ ActiveCam...

The Coinbound team finally tackles the age-old, uber controversial question: is it okay to retweet yourself? Tune in to find out the verdict!  & if you find this episode because we retweeted ourselves... mind ya business. Follow us on Twitter (& Retweet us): https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/crypt...

If you're considering doing a giveaway on any social media platform - STOP AND LISTEN! Ty, TJ, and Kylie give the full rundown of why giveaways work, which platforms  and what to keep in mind when conducting your own giveaways. Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more...

The Cannabis and Crypto industries are often faced with similar limitations when it comes to marketing. The Coinbound team explains how the industries and marketing strategies for both Crypto and Cannabis are similar and ways to optimize your marketing efforts in those sectors. Time Stamps: [00:30] General similarities between the industries [01:43] Similarities between the obstacles faced by Cann...

If you have been exploring the various client relationship managers (CRM) available, you probably have questions about what they can do and how they can be helpful.  On this episode of Crypto Marketing, Ty, TJ, and Kylie focus on Hubspot, the CRM used by the Coinbound team, and explain the features that they find the most useful and how it has helped streamline their business process. Mentioned: H...

If you've spent any time on Twitter, you've probably wondered how often is too often to tweet?  Ty, TJ, and Kylie debate the various frequencies of Twitter activity and what is most effective for your brand. Mentioned: Lolli (Twitter): https://twitter.com/trylolli Kind (TikTok): https://vm.tiktok.com/9hwxYe/  Wendy's (Twitter): https://twitter.com/Wendys Burger King (Twitter): https://twitter.com/...

On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the top 5 tools they utilize at Coinbound. Mentioned: Ahrefs: https://ahrefs.com/ Hubspot: https://www.hubspot.com/ Social Pilot: https://www.socialpilot.co/ Adobe: https://www.adobe.com/ Trello: https://trello.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcry...

Do You Have A TikTok Account? Ty, TJ & Kylie discuss current and emerging social media platforms like TikTok, the advantages of being an early adopter, and where to focus your efforts.   Join us on TikTok: https://www.tiktok.com/@coinbound Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Lea...

Have you been considering creating a blog for your cryptocurrency brand?  Ty, TJ, and Kylie give you the full rundown on why crypto blogs are important, how to create a blog, and useful tools to make the process easier. Time Stamps: [00:25] Ty says 'Yes' because of SEO purposes. It increases domain authority in Google's eyes. [00:55] Now is the time to get in because its easier than it will be. [0...

Have you ever considered doing a giveaway or wonder if they work? Are giveaways a still useful tool for marketers? In this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the effectiveness of running giveaways, how it differs across different platforms like Twitter and email, and best practices for conducting a giveaway the right way. Follow us on Twitter: https://twitter.com/coinb...

Have you ever wondered what factors determine which influencers and personalities blockchain brands look at to decide who should represent their brand on social media and more? In this episode, the Coinbound team discusses how cryptocurrency and blockchain companies evaluate potential ambassadors to ensure their brand is represented correctly online. Referenced Links: https://hawkemedia.com/blog/p...