Crypto Marketing with Ty Smith | A Coinbound Podcast

When many first start a Web3 project, they are the face of the project. All of the updates, all of the interactions, all of the customer service- it’s all the responsibility of the founder(s). So you may wonder: When should I hire a community manager? What does a community manager do? How do I hire a community manager? And finally- how much should I pay them? Community managers are a beautiful thi...

NFTs are continuing to take the world by storm in 2022, and understanding NFT Marketing has become a vital skill, whether you're a Web3 creator,  investor, or enthusiast. Social media channels have proven to be key in marketing strategies of every industry, but especially within the web3 space. Social media can take a NFT project from ground zero to the moon, but social media optimization is...

Description: The 2022 Super Bowl wasn't just the biggest sporting event of the year, it marked the moment when crypto finally became mainstream. Some of the most talked-about moments after the Big Game were the ads aired by crypto companies. Coinbase took an ultra-simplistic approach to their Super Bowl ad, which ended up being so effective that it crashed their site! FTX utilized star power in it...

The Most Common NFT Scams & How to Avoid Them From rug pulls to phishing scams, NFT scams have unfortunately become increasingly prevalent. If you are interested in the NFT space and want to avoid being scammed, you need to stay smart and vigilant! Fortunately, Coinbound’s CEO Ty Smith is here to give you the rundown on the most common types of scams in the NFT space and how to avoid them. Thi...

A strong community is enormously powerful in the crypto ecosystem. Projects such as Bored Ape Yacht Club and Crypto Punks became massively successful due to their passionate and hyper-engaged online communities. While many NFT projects are struggling to organically grow an online community, we at Coinbound have helped build some of the strongest crypto brands in the industry. In our latest episode...

We can expect a myriad of NFT projects to emerge in 2022, and while a handful may be successful, most will undoubtedly fail to catch on. While some NFT projects are backed by major investors, celebrities, or have built-in communities, most don’t have those advantages. If you’re running a newly launched NFT project, how do you make your project stand apart in an extremely competitive environment? W...

Crypto conferences are predicted to be bigger than ever before in 2022. Many are searching for the BEST conference of the year. These events are key in getting involved in the crypto community or networking your way to your dream DeFi career. How do you choose which conference is best for you? Each event is different. The one that may be perfect for you may not be perfect for the next person. You...

With 2021 coming to a close as the biggest year for crypto, it is no surprise that we have crypto marketing predictions and key trends to break down going into 2022. The root of every successful crypto project is strong digital marketing strategies. These strategies align with marketing trends, such as the increasing necessity for media, advances in content marketing, the growing prevalence of in-...

Social media automation software, such as Sprout Social and Later, are indispensable tools in any digital marketing strategy. Through these platforms, you can schedule out content months in advance, export detailed analytical reports on your audience and engagement, collaborate with your team on multiple platforms, and so much more. Many successful crypto projects and crypto marketing experts util...

Crypto Content Creators (AKA crypto influencers) have become a key element of digital marketing, especially in emerging industries like cryptocurrency.  With that, it is vital to listen to these individuals because they are the driving force behind some of our favorite crypto projects. Our first Content Creator Spotlight features the lovely Altcoin Sara! With a social media audience of over 6...

Marketing is likely just one of your myriad responsibilities when you decide to jump into the crypto world. And PR firms come handy as they prove success in building revenue for their clients. Giving you an assurance that there’s a wealth of opportunity to have various placements in big-name publications. The concept of owned, earned and paid media has content at the center.  Luckily, crypto...

With cryptocurrencies emerging as a financial asset class, now is the right time to change the narrative around diversity in the financial system. In this digital age, we are now paying more attention to a new segment of people: women, persons of color, minorities, and the like to be involved in different fields. Moreover, the crypto realm allows women to invest, have financial freedom, compete wi...

Ty, Jared, and Liz are re-living the NFT.NYC annual event that occurred in Times Square, New York. Jared and Ty of the Coinbound team share their memorable experiences that include: Teslas, crypto advertisements in billboards, marketing strategies, impeccable music, and a whole lot more. In this episode, let’s join the team as they discuss the rise of out-of-home marketing in the crypto realm. Key...

Influencer marketing is a kind of marketing that is more authentic and reaches out to a wider audience than traditional advertising.  With an influencer at the helm of your product launch, you have a chance to bring in a ton of new viewers and expand your reach so you can get your business going at a much faster rate. However, influencer marketing is getting more and more crowded everywhere y...

How are you using social media to engage your community? To be a successful community manager, you need to understand the various ways you can interact with your community. And today, Discord has definitely grown as the de facto communication method for NFT communities. If you're not using Discord right now to communicate with your NFT community, then this is definitely the episode that you want t...

In this episode, Coinbound Founder Ty Smith and Social Media Director Liz Whiting discuss the best tips, tricks, strategies, and hacks to get your first 1,000 followers on Twitter.  ——    ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on...

In this episode, Ty and Liz cover the topic of clickbait in crypto marketing. Does it work? What type of brands should use it (or not use it)? ——   ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

In this exclusive interview, Ty Smith interviews Gate.io CMO, Marie Tatibouet. Marie recently lead a nearly 3X growth of Gate.io, a cryptocurrency exchange, by users in less than a year. Ty asks important questions about how to do crypto marketing for an exchange, how to get listed on Gate.io, and more.    Follow Marie Tatibouet on Twitter: https://twitter.com/marietatibouet Follow Ty Sm...

Wondering how important Instagram is for marketing cryptocurrency brands? How should Instagram be prioritized as a strategy for your marketing plans? In this episode, Ty Smith & Liz Whiting of Coinbound, break down everything you need to know about crypto marketing for Instagram, How to leverage Instagram effectively, and how it stacks up against other marketing strategies.   ——   ►...

Ever wondered how you could build a more trusted brand in the cryptocurrency industry? How does trust play a role in the success of products and services in blockchain?  In this episode, Ty and Liz discuss why having a trustworthy brand is so important in crypto marketing and top tips to gain the trust of your users.   Follow Ty on Twitter: https://twitter.com/TyDanielSmith Check out Coi...

In this episode, Ty and Liz explain what frequency crypto twitter accounts should target tweeting as well as metrics and goals for content quality.  Follow Ty on Twitter: https://twitter.com/tydanielsmith

Bear markets offer some incredible crypto marketing opportunities. In this episode, Ty & Liz explain why it's so important to market when the crypto market is down and how it can be done most effectively. Follow Ty on Twitter: https://twitter.com/tydanielsmith

Last week, Ty and the rest of the Coinbound team attended the Bitcoin 2021 Conference in Miami. In this episode, Ty and Liz recap what happened at the event, analyze various marketing examples at the event, and break down how to get the most out of crypto conferences in general.  Follow Ty on Twitter: https://twitter.com/tydanielsmith

In this episode, Ty and Liz discuss the differences between corporate and personal accounts on crypto twitter. The duo breakdown what purposes each type of account serves, tips for growing each type, and gives recommendations as to how new and established companies should focus their resources.  More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coin...

In this episode, Ty compares the differences between SEO and Social Media as primary marketing strategies for cryptocurrency marketing.  Follow Ty on Twitter: https://twitter.com/tydanielsmith Powered by Coinbound: https://coinbound.io/podcast/