Crushing it with kitchen remodeling

Are you leaving hundreds of thousands of dollars on the table? Most kitchen and bath contractors don’t realize their website is invisible to a huge segment of the market. In this training, Mike Goldstein from Kitchen Remodeling SEO reveals the "hidden filter" Google just added and why hiding your pricing is killing your lead quality. In this episode, you’ll learn: The new Google search filter that...

Most remodeling companies are losing their best leads before a single conversation ever happens. Not because their work isn't good enough. Not because their prices are too high. Because their website doesn't answer the one question every homeowner has before they pick up the phone. In this episode, I'm going to show you exactly what that question is, why not answering it is costing you serious mon...

U Introduction: Hosts introduce special guest Sean Dennin, expert in sales coaching and consulting. Sean shares his experience as a serial entrepreneur and how his passion for sales led him to specialize in coaching. The Changing Landscape of Sales: Sean discusses how sales has evolved, moving from a multi-day response time to requiring a nearly instantaneous connection. He highlights the critical...

Do you have a lead problem, or a speed problem? In today's world of instant gratification, homeowners don't want to wait days for an estimate. If you can't get eyes on their project immediately, your competitor will. In this episode of the Crushing It with Kitchen Remodeling Podcast , Mike Goldstein sits down with James Hatfield, Chief Revenue Officer at Live Switch. James reveals how kitchen remo...

In this episode, Mike Goldstein covers the seven most common ways scammers, competitors, and bad actors target kitchen and bath remodeling contractors online — and exactly what to do about each one. If your business ranks on Google, runs Google Ads or Local Service Ads, or has an active Google Business Profile, this episode is for you. WHAT WE COVER: ●     Threat 1: Phishing emails impersonating G...

If a homeowner asks ChatGPT, Google AI, Gemini, or Perplexity for the best kitchen remodeler in their area, will your company show up? In this episode of Crushing It with Kitchen Remodeling , Mike Goldstein breaks down how AI search is changing the way homeowners find remodeling companies online. Traditional SEO still matters, but it is no longer the whole game. If your business is not being under...

The way homeowners find local businesses is changing fast. For more than 20 years, local marketing was built around one simple goal: rank on the first page of Google . But today, search engines are rapidly turning into AI answer engines . Instead of showing homeowners a list of ten businesses, tools like ChatGPT, Google Gemini, Perplexity, and voice assistants are beginning to recommend one or two...

What if you could qualify leads, show off your past work, and prevent callbacks—all without ever stepping foot in a client’s home? In this episode, Mike Goldstein chats with James Hatfield , Chief Revenue Officer at LiveSwitch , a video communications platform built specifically for service businesses like yours. James shares his journey from running a painting and pressure washing company to help...

If you’re a contractor, remodeler, or home service pro still banking on old-school SEO to bring in leads… this episode is your wake-up call. Google has changed the rules — again. But this time, it’s not just an algorithm tweak. It’s full-blown AI replacing the search experience with answer boxes that cut you right out of the picture. In this episode, Mike Goldstein breaks down the shift to AI Over...

In this solo episode, Mike Goldstein shares a no-fluff breakdown of how AEO—Answer Engine Optimization—is replacing traditional SEO and what that means for kitchen and bathroom remodeling businesses. AI search tools like Google SGE, ChatGPT, and Perplexity are changing the rules of how homeowners find local remodelers—and if your content isn’t built to answer specific questions, you’re getting lef...

If your kitchen or bathroom remodeling business has a showroom, but you're not getting enough walk-ins or phone calls , your Google Business Profile (GBP) might be the problem. In today’s episode of Crushing It with Kitchen Remodeling SEO Contractors , we’re diving deep into how to optimize your GBP the right way so more homeowners can find you, visit your showroom, and book appointments. What You...

n this episode of Crushing It With Kitchen Remodeling , host Mike Goldstein takes a deep dive into the world of SEO. Rather than interviewing a guest this week, Mike walks you through a live SEO audit of a sample business outside the kitchen remodeling industry. He reveals the exact tools, strategies, and processes he uses to analyze a website’s performance in Google search results—and how you can...

Are you leaving money on the table because of slow lead response? In this episode of Crushing It with Kitchen Remodeling Contractors , we tackle one of the biggest (and most costly) mistakes home service businesses make— poor lead follow-up. If you're running ads, getting website inquiries, or generating leads but not responding fast enough, you're losing deals to your competitors. To break it all...

Are you making money in your remodeling business but not thinking about long-term financial security? In this episode of Crushing It with Kitchen Remodelers , we sit down with Matt Ruttenberg , a financial expert and Business Development Officer at Life Inc. Retirement Services, to discuss how kitchen and bath remodelers can leverage 401k plans to secure their future, attract top talent, and optim...

Attention all kitchen remodeling business owners! Get ready to boost your online visibility and dominate the SEO game with our latest episode of "Crushing it with Kitchen Remodeling." Join us as we delve into the fascinating world of podcast guesting and its profound impact on your off-page SEO efforts. In this episode, our special guest, Matt Hepburn, an esteemed expert in digital marketing and S...

Join us for an eye-opening chat with AI trailblazer Jonathan Mast! We'll explore how AI goes way beyond content creation and boosts the efficiency of sales teams, especially in the kitchen remodeling industry. Meet Jonathan Mast, a visionary leader who's cracked the AI code, taking sales to new heights. He spills the beans on how AI supercharges sales teams, making their lives easier and their res...

In this episode of the Crushing It with Kitchen Remodeling Podcast , we dive into the game-changing world of renovation loans with mortgage expert Peter Ferrara, and kitchen remodel marketing expert, Mike Goldstein. Learn how offering financing options can help contractors attract more clients, close larger deals, and boost their bottom line. Peter breaks down the different types of renovation loa...

In this episode of Crushing It with Kitchen Remodeling Contractors , host Mike Goldstein breaks down how kitchen remodeling and home service providers can improve their visibility on Google and AI platforms like Perplexity by leveraging local link building strategies. You’ll learn: Why local link building is essential for improving your rankings and driving more traffic. Actionable steps to secure...

In this episode, we dive into one of the biggest challenges for bathroom remodeling business owners: getting quality leads that actually convert into paying clients. We break down the difference between \"quality\" and \"low-quality\" leads, why it matters, and how focusing on the right kind of lead can make a massive impact on your bottom line. From proven strategies to attract exclusive leads to...

This podcast episode provides a comprehensive guide for construction businesses to maximize their success by focusing on generating high-quality leads. It outlines key strategies for identifying ideal clients, leveraging both digital and traditional marketing techniques, and building strong relationships. The discussion emphasizes the importance of tracking and measuring lead generation efforts to...

In this episode, we dive deep into game-changing strategies for home remodeling lead generation. Join us as we explore how to identify your ideal client, optimize your website for conversions, and leverage social media to build trust and attract high-quality leads. You\'ll learn how content marketing, personalized email campaigns, and strategic partnerships can transform your business. Whether you...

In this episode, we dive deep into game-changing strategies for home remodeling lead generation. Join us as we explore how to identify your ideal client, optimize your website for conversions, and leverage social media to build trust and attract high-quality leads. You\'ll learn how content marketing, personalized email campaigns, and strategic partnerships can transform your business. Whether you...

As we navigate through the digital age, the power of online reviews is increasingly dictating our buying decisions. Your online reputation can act as a pivot, transforming a mere visitor on your Yelp or Google My Business page into a paying client. But how do you ensure that pivot leans in your favor? Today, we bring you Casey Richardson, a seasoned veteran in the world of reputation management. C...

As the driving force behind Finecraft custom cabinetry\'s successful foray into Tampa, Shawn Graser presents a candid exploration of this venture, shedding light on strategic planning, prevailing over hurdles, and achieving gratifying results. His advice is a gold mine for anyone in the custom cabinet and closet design business planning to scale up their operations. Drawing upon his in-depth indus...

Join Mike and Josh as they uncover the untapped potential of Facebook ad targeting and how it can revolutionize your home remodeling business. In an ever-changing digital landscape, Facebook has recently introduced groundbreaking changes to its ad targeting options. Now, it\'s not just about targeting individuals based on their location but also reaching those who have recently visited your area....