Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Why do people back crowdfunding campaigns? How do different regions impact crowdfunding success? And what’s the secret to building a thriving community?   In episode 191 of the Crowdfunding Nerds, your hosts Andrew and Sean are joined by Casper Ohlson, a university student from Sweden diving deep into the world of crowdfunding for his bachelor’s thesis. Casper shares his research journey, explorin...

Ever wondered how storytelling can transform your Kickstarter campaign? Or how to truly connect with your superfans? Join us in this episode of Crowdfunding Nerds as Andrew and Sean sit down with Ori Kagan of Kagan Productions to uncover the magic behind compelling narratives in marketing!   Ori shares his unique struggle with face blindness, adding a personal touch to our conversation. We delve d...

Ever wondered how to pinpoint the perfect audience for your game? Join us in Episode 189 of Crowdfunding Nerds as Andrew and Sean sit down with Marco Pecota from  Raybox Game Design  to reveal the secrets of targeting your ideal players!   In this episode, we dive deep into the art of identifying and engaging your game's audience. Marco shares his journey of making his games more accessible to kid...

Ever wondered how to make your board game shine in a sea of competitors? Or curious about the common traps that new publishers fall into? Join Andrew and Sean in Episode 188 of Crowdfunding Nerds as they tackle these pressing questions!   In this episode, we dive deep into the art of standing out on platforms like Kickstarter. From the innovative game components of "Pandora Celeste" and "Tiny Epic...

Ever wondered why your Kickstarter campaign isn't hitting the mark? Or how some indie developers turn setbacks into triumphs? In this episode of Crowdfunding Nerds, Andrew and Sean dive deep into the art of polling fans and making data-driven decisions with special guest Christopher Cantero of Chazak Games.   Christopher, who has an impressive background with Unity Technologies and projects like D...

Ever wondered what it takes to leave a lasting impression at game conventions? In this episode, Andrew is joined by Sam McDavitt of McDavid Publishing to spill the beans on their recent experiences at the Origins Game Fair!    We dive deep into booth setup secrets, demo strategies, and the magic of engaging attendees of all ages. Plus, Sam shares his Kickstarter success story with Everstone, raisi...

Are you ready to become a Facebook ads wizard for your crowdfunding campaign? In episode 185 of Crowdfunding Nerds, I'm flying solo—Andrew's out, and our guest has been rescheduled. But fear not! I've got a treasure trove of tips to help you decode ad data and skyrocket your ad performance.  Ever wonder why your Facebook ads aren’t converting as expected? Join me as we dissect ad structures, dive...

Are you ready to distill the secrets of a smash-hit board game? In episode 184 of Crowdfunding Nerds, Andrew and Sean are joined by the mastermind behind "Distilled," Dave Beck of  Paverson Games ! We're shaking up the game board as Dave spills the beans on turning spirited Scottish tours into a wildly successful Kickstarter campaign. How did a global pandemic reshape the world of playtesting and...

Hey there, fellow convention enthusiasts and crowdfunding fans! Are you ready to level up your convention game? Tune in to episode 183 of "Crowdfunding Nerds," where your hosts, Andrew and Sean, along with convention guru Rick, unpack the secrets to making a splash at events like Origins.   Ever wondered why some booths buzz with activity while others don't? We've got the lowdown on crafting an ir...

Hey Crowdfunding enthusiasts! Are you ready to unlock the secrets of email marketing success for your next campaign? In this episode of Crowdfunding Nerds join Andrew and Sean as we welcome our newest team member, Donnie Chase, to dissect the do's and don'ts of email marketing. Ever wonder why your emails aren't hitting the mark? We're diving deep into segmentation blunders, send frequency strateg...

Are you ready to dive into the future of Kickstarter and what it means for your crowdfunding campaigns? In episode 181 of Crowdfunding Nerds, your favorite hosts Andrew and Sean, along with our savvy guest Rick, put on their analytical glasses (literally!) to explore Kickstarter's bold new vision. Is Kickstarter becoming the one-stop shop for campaign creators, or is it setting up a potential mono...

Hey there, fellow nerds! Are you ready to dive into the gritty reality of chasing dreams and grappling with defeat? In episode 180 of Crowdfunding Nerds, Andrew and Sean unpack a rollercoaster of a story: the Golden Geek Awards campaign for the board game Deliverance. Ever poured your heart into something only to watch it not pan out? We're getting real about trying hard and failing, the emotional...

Hey Crowdfunding enthusiasts! Are you ready to dive deep into the heart of crowdfunding with us? In episode 179 of Crowdfunding Nerds, Andrew and Sean peel back the layers of what it really means to engage with your backers. Is it just about the money for goods exchange, or is there more to this digital handshake?   Ever heard of "The Door In Principle"? Sean's been reading this fascinating theolo...

Hey Crowdfunding enthusiasts! Ready to unlock the secrets of a successful campaign? Tune into Episode 178 of Crowdfunding Nerds, where your host Andrew Lowen flies solo this time, continuing his insightful chat with the ever-knowledgeable Jack Dunbar.   Ever wondered what magic lies behind a thriving crowdfunding campaign? Or how to turn past campaign hiccups into your next big win? We're diving d...

Hey, Crowdfunding enthusiasts! In episode 177 of Crowdfunding Nerds, your host Andrew, joins forces with the savvy Jack Dunbar from New Kingdom Gaming. Wondering how to smash your second crowdfunding campaign? Jack spills the beans on the lessons he learned from his first Kickstarter triumph with New Kingdom Gardeners.   But that's just the start! We're diving deep into the transformation from gam...

Hey there, fellow nerds! Are you ready to dive into the emotional rollercoaster of game creation? In episode 176 of Crowdfunding Nerds, your hosts Andrew and Sean are getting real about the highs and lows that come with the territory. Ever wondered how it feels to have your game baby critiqued, or what it's like to juggle the spotlight with your personal life? We're kicking things off with a "Bilb...

Hey there, game enthusiasts and crowdfund wizards! Are you ready to debunk some myths and level up your crowdfunding knowledge? In episode 175 of the Crowdfunding Nerds podcast, your favorite hosts Andrew and Sean are about to drop some serious truth bombs. Think launching a Kickstarter is a guaranteed jackpot? Or that crowdfunding is the new kid on the block? Think again! We're tackling six of th...

Hey there, fellow crowdfunding aficionados! Get ready to tune into episode 174 of the Crowdfunding Nerds podcast! Ever wondered how to turn your crowdfunding dreams into a resounding success? Well, ponder no more! I'm your host Andrew, and in this episode, we're diving deep with the brilliant minds of Austin Harrison founder of IV Studios and Corey Tomlinson, Editor-In-Chief of Grimmsteel Games. A...

Hey, board game enthusiasts! Ever wondered how to maximize your direct sales and get your game into the hands of eager players? In episode 173 of "Crowdfunding Nerds," I, Andrew, and my co-host Sean, dive deep into the world of e-commerce for board games. Should you choose WooCommerce or Shopify to launch your online store? We'll unravel the mysteries of Meta ads for marketing your games and share...

Hey there, fellow crowdfunding enthusiasts! Are you ready to dive into the world of board game creation with a sprinkle of deception and a dash of strategy? In episode 172 of Crowdfunding Nerds, I, Andrew, alongside my co-host Sean, sit down with the incredible Juli Bierwirth from Distant Rabbit Games! Ever wondered how a nutrition expert turns into a board game wizard? Juli spills the beans on he...

Tune in to episode 171 of the Crowdfunding Nerds podcast, where your favorite hosts, Andrew and Sean, take you behind the scenes of the Deliverance expansion and reprint strategy. Ever wondered how alternative reality games can boost your campaign at conventions? We're diving deep into the nitty-gritty of pre-marketing magic, from leveraging YouTube hype to strategizing for retail success post-Kic...

Are you ready to blast off into the cosmos of crowdfunding success? In episode 170 of Crowdfunding Nerds, your favorite hosts Andrew and Sean sit down with the stellar minds behind Kinson Key Games—T.K. King, Koltin Thompson, and Dennis Northcott—to navigate the universe of their Kickstarter triumph with "Galactic Cruise."   From Tennessee tunes to tabletop triumphs, T.K. reveals how he swapped mu...

Hey, Crowdfunding Nerds! Ready for a deep dive into the gaming world? In episode 169, I, your host Andrew, along with Sean, chat with the brilliant Chris Skaggs from Soma Games. Ever wondered how to keep a game development team motivated or what it takes to pivot from contractors to full-time employees? Chris spills the beans on these topics and more, including the wild ride of securing investors...

Are you ready to crack the code on making your crowdfunding campaign a retailer's dream? In episode 168 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, team up with the savvy Will Schultz from Knight and Day Games to unlock the secrets of retailer-friendly campaigns. Will spills the beans on what retailers really want, from the allure of deluxe editions to the nitty-g...

Hey there, fellow entrepreneurs and crowdfunding aficionados! Are you ready to dive deep into the art of running a business not just for the day-to-day but with a grand finale in mind? In episode 167 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, am thrilled to bring you insights from the business brokerage world with our esteemed guest, Bryan Gonzales. Ever wonder w...