Crossing the Atlantic

Send us a text In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US.  The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences.  The strategies to overcome these challenges include t...

Send us a text Franziska Kirschner is British, and co-founder and CEO of Intropy AI . I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe. I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in the US led to a huge change in the d...

Send us a text Before we start: Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch. It's Monday May 20, 2024 Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch ----------------------------- Now, let's talk about the importance of tailoring your pitch to the context of a one-to-one meeting.  Th...

Send us a text ANNOUNCEMENT: Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch" We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?" Click here to save your spot today ------------...

Send us a text I'm excited about this episode for a few reasons! 1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur 2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions! 3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble! It just opened, so check them out!...

Send us a text Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events.  I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France.  Tristan and his company are based in Grenoble, but they both have a strong conn...

Send us a text I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA .  In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make.  He's worked with more than 150 entrepreneurs and small businesses, so he's seen it all.  In other words, if you are...

Send us a text Many European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work.  However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entrepreneurs should conduct deep dive research on the American market, tailor their communication to be clear and conci...

European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communicates value, a compelling and personal summary, and an experience section that highlights accomplishments. Avoid using technical jargon and acronyms that may not be familiar to Amer...

Send us a text I'm excited to announce a new project: The American Market Alchemist podcast! It's something I've been thinking about doing for a while now, and it's finally here! Please subscribe if the topic interests you, and even go ahead and leave a comment sharing your excitement. Comments early on will really help podcast players take notice, and help me reach more ambitions entrepreneurs wh...