CRMprov with Mickey Baines

Join host Mickey Baines and behavioral science marketing expert Nancy Harhut as they unlock the secrets of psychology-driven #emailmarketing in #highereducation. Discover how small changes in your communication strategy can lead to significant improvements in student engagement and #admissions conversion rates. Key Topics Explored The Psychology of Hesitation: Understanding what makes prospective...

In this high-energy conversation, Mickey welcomes back fan-favorite guest Emily Smith from CollegeVine to explore their groundbreaking AI recruiter agent functionality. Emily breaks down how this innovative technology is transforming the way institutions connect with prospective students, delivering personalized engagement at scale while maintaining authentic relationships. KEY HIGHLIGHTS: - Under...

In this insightful episode, Mickey Baines and Katlin Hess explore the practical applications of AI in higher education marketing, admissions, and student success. Key takeaways for CRM and AI enthusiasts in higher education: AI-Powered Content Creation: Discover how Katlin leverages ChatGPT to streamline content development, from crafting interview questions to composing LinkedIn posts. Effective...

This episode of CRMprov is a rollercoaster ride through the cutting-edge world of AI-powered enrollment management!  Mickey sits down with the visionary Geoff Baird, the CEO and founder of enroll ml, for a mind-bending conversation that'll make you rethink everything you thought you knew about #highered recruitment. Prepare to have your synapses fired as Geoff shares:: His journey from tech wizard...

Summary In this episode, Mickey and Nico Lafakis discuss the use of AI, specifically OpenAI's Chat GPT, for research and content development for #highered enrollment and #admissions professionals. Together visually demonstrate how AI can be used to create marketing campaigns, including audience segmentation, content themes, social media posts, and email campaigns. They show how the use of clea...

"Ted Lasso is not a show about soccer. It's a show about personal development and leadership," Nick Coniglio. In this episode, Mickey Baines interviews the co-authors of the book, Lead It Like Lasso , Marnie Stockman and Nick Coniglio. They discuss the inspiration behind the book and how they came together to create a leadership framework based on the TV show Ted Lasso. The book offe...

As college and university marketing and #admissions professional continue to leverage new and advanced techniques to increase and improve communication with prospective students, the basic fundamentals can often be overlooked. Here are three easy, yet powerful hacks to consider to ensure the new and advanced tactics you deploy are as successful as they can be. This episode covers: 1. Using 1st or...

I came across a post on LinkedIn a couple of weeks ago. It had a short promo video of a longtime friend and colleague, David Burge, highlighting a course he teaches through NACAC . The course was focused on the use of data to help admissions counselors better understand their pipeline and manage their territory. Well, I had to have Burge join me for a conversation about the course and to understan...

Fraud is real in #highered. How real was eye opening for me as I dove in recently with a client. Some of it is bots; some of it is humans. It's not ONLY fake applications anymore. It's fake enrollment. Yes, that creates a significant number of financial audits, check and processes. It also creates issues with courses filling with fake students. Enter Maurice Simpkins and AMSA Connect IRM P...

Looking to increase your  #virtualevent  sign ups? Here is a tip and it comes from  Jay Schwedelson 's podcast,  Do This Not That Create a special offer that is highlighted in your email's  #subjectline . Using your internal goal for the number of registrants you'd like to have attend, offer BONUS content to drive speed to event registration ( #highered  examples in the episode!). Why...

This episode is a doozy! Join Mickey and @ZingTrain's Joanie Hales as they look at the forward-looking, story telling approach for building the right vision for your transformations, annual plans or other large scale efforts. This process looks at the ways to build a tory that defines your project, communicates clear goals and outcomes, sets the timeframe and lists the roles and responsibiliti...

Mickey continues the conversation with John Rossman to discuss his new book, Big Bet Leadership (www.bigbetleadership.com) which releases February 27. In part two, Mickey and John dive into leading meetings more effectively and look at making critical decisions across the leadership of your organization. They also cover risk, and look at steps to assess it more effectively and to determine when a...

Over 70% of transformation efforts underachieve or altogether fail. In this episode of CRMprov, Mickey is joined by John Rossman to discuss his new book, Big Bet Leadership which releases February 27, as well as some of the things he learned while serving as a leader at  @amazon  . This was another really deep and impactful conversation. John's new book is a playbook for leading transformation...

Understand what matters most to your prospective students. This week, Dr. Chris Gilmore joins Mickey to discuss Education Dynamics' newly released Marketing and Enrollment Management Benchmark Report. Mickey and Chris dive in to some consistent themes Chris found in their research, and some of the most important pieces that marketing, enrollment and admissions leaders need to consider as the b...

This week Mickey continues his conversation with Jeff Kallay as they get into differentiation among institutions thought he lens of the campus tour, and also dive in to Jeff's experience consulting with Disney, and how that has influenced his work with campus tour consultations. The high energy episode continues! Expect lots of fun many useful nuggets (large and small) to help you better lever...

One of the most influential experiences for a prospective student is the campus tour. But what makes the moment so special, and what may be impacting it from having the most influence? Mickey is joined by THE campus tour expert, Jeff Kallay, and together they barely kept the show on the rails. Let's just say it's high energy, lots of fun and full of nuggets (large and small) to help you be...

This week, Mickey is joined by CollegeVine's Vice President for Partnerships, Emily Smith , to take a deep dive into strategies for building your admissions pipeline. With topics around direct admissions and college search, Emily shares some great insights into more effective approaches to strengthening your funnel and growing your enrollment. Hosted by Mickey Baines , CRMprov dives into best...

"What types of #data would you add to my #CRM to help improve our #EarlyAlert Action Plans?" A long-time friend sent that question to me. So I highlighted 5 points of data (PLUS one bonus point!). These are pieces of data that may not already live in your CRM, but are also not hard to find and implement. I've included data about: past due dates visits to academic support and to stude...

Colleges and universities are always looking to build stronger communities, but as online enrollments grow, finding ways to build them has become a larger challenge. How do you build an online community in #highered? Enter Evan Hamilton, HubSpot's Director of Community. Evan has years of experience building and managing online communities. He knows what makes communities succeed and what makes...

Finding solutions to help students find and build their community when first enrolling is a critical step in their success. In this week's episode, Mickey is joined by Cooper Jones, Co-founder and CEO of RahRah. Mickey and Cooper look at the role of community and discuss various ways colleges and universities can better support students in the onboarding process, especially through the lens of...

Some of the most boring, repeated and ignored communication workflows in #highered admissions are those focused on driving prospective students to complete the application process - those emails that remind them that transcripts, essays, etc. are missing. In this "pod-mini", host Mickey Baines, offers many tips in only 5 minutes! Ideas include tips about topics you ca use to support stud...

In this episode, Mickey is joined by Dave Becker, Co-Founder and CEO of CampusESP to discuss the role of parent and family engagement in the admissions process. They discuss the expectations of parents in their children's higher ed experience, from admissions through graduation. Dave also share some of the lessons her and his team at CampusESP have learned supporting colleges and universities...

In this preview of episode 3 of our season, CRMprov host Mickey Baines welcomes Dave Becker, Co-Founder and CEO of Campus ESP to discuss the role parent play in the Admissions and beyond. In this clip, check to see how much their expectations have changed over the last 6 years. We were shocked! #highered #admissions #studentsuccess #parents

There is a lot of buzz on #AI these days, but so much of that is focused on tools like ChatGPT as a way to generate content. But there is a deeper, more advanced use case that gets overlooked. In this episode, Kirsten Lum , the founder of CTO at storytellers.ai walks us through the steps for using AI to understand and predict a student's journey - from enrollment to graduation. We discuss the...

Season 3 kicks off with more content than one of Shakespeare's plays! Mickey is joined by Jay Schwedelson, Founder and CEO of SubjectLine.com . In this conversation, Jay shares tip after tip of tactics to improve clicks and conversion in your #highered communications . With a deep look into subject lines, email and SMS content and event promotions, Jay demonstrates his experience and expertise...