Catherine Quiambao

CRM Soundbytes

Business EN ↓ 3 episodes

CRM Soundbytes is a micro-podcast where CRM and retention experts share quick, powerful insights on what actually drives growth. From boosting retention and LTV to using AI in email marketing, each episode delivers practical ideas you can apply right away—in just a few minutes. I’m your host, Catherine Quiambao. I’ve spent more than 20 years in marketing, starting in brand marketing and communications, and more recently focusing on email marketing, CRM, and customer retention. I started this podcast because some of the best insights in marketing don’t need a 60-minute interview. Sometimes all...

Author

Catherine Quiambao

Episodes

07. Eldar Galiev: The Loyalty Loop That Turns Customers into Raving Fans 06.05.2026 3:08

Loyalty isn't built with discounts, it's built with the right incentives, the right timing, and a strategy that actually treats customers differently. In this episode of CRM Soundbytes, Cath Quiambao sits down with Eldar Galiev, Founder & CEO of Growave, a platform that's helped over 14,000 Shopify merchants turn customer loyalty into real revenue, to break down what actually ke...

06. Georgie Carter: The First 14 Days Determines Your Retention Success 30.04.2026 3:11

Most brands are over-complicating retention and under-investing in the moments that actually matter. In this CRM Soundbyte, Georgie Carter, the founder of PEPPED, a lifecycle marketing agency for DTC health and wellness brands, breaks down the three moves she makes first when a client needs to boost retention and LTV fast. Why the first 7–14 days after purchase are where retention is won or lost—a...

05. Noah Rietdorf: Retention Isn’t Magic—It’s Data 18.04.2026 4:12

Retention isn’t something you “turn on.” It’s something you earn—with the right data, timing, and strategy. In this episode of CRM Soundbytes , Cath Quiambao sits down with Noah Rietdorf, Founder & CEO of A-Mail, to break down what actually moves the needle when it comes to retention and lifetime value. No fluff—just three practical insights: Why most brands focus on retention too early (and w...