Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan Mail I used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time . In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects.  You’ll hear how I use a rinse-and-repeat system anc...

Send us Fan Mail How to Add AI to Your Digital Product Business and Start Earning More So many entrepreneurs are using AI to save time, but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable. Whether you’re a course creator, coach, or membership site owner, AI can be mor...

Send us Fan Mail Stop Ignoring This One Email That Can Make or Break Your Subscriber Relationship If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability. In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands...

Send us Fan Mail Does running a membership have to mean being online 24/7? I used to think so—until I found a better way.  In this episode of the Creator’s MBA, I’m lifting the curtain on a topic that surprises a lot of people: running multiple successful memberships without a traditional online community.  That’s right—no Facebook groups, no Circle, no Slack, no constant notifications. When a fel...

Send us Fan Mail If you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode.  This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for free and you're ready to shift into a...

Send us Fan Mail AI Isn’t Replacing Course Creators—It’s Redefining Our Role I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you. Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI bu...

Send us Fan Mail Struggling to keep up with all the AI changes? You’re not alone. If AI feels like it’s moving faster than you can keep up with, you’re in good company. That’s exactly why I joined forces with some of my smartest business friends for a panel we called “The Summer of AI.”  We recorded the conversation and I knew I had to bring it to the podcast for you. This isn’t a lecture. It’s a...

Send us Fan Mail If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land. In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social...

Send us Fan Mail I’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason?  They’re offering more content instead of something different . In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate. Paid newsletters aren't just about...

Send us Fan Mail Why Your Funnel Isn’t Making Money—And How to Fix It Fast I know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in.  It’s easy to think something is broken, or worse, that you need to start from scratch.  But let me tell you: your funnel probably isn’t broken. It just needs a few smart tweaks and the right kind of traffic...

Send us Fan Mail If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you. In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webina...

Send us Fan Mail If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you. This week on Creator’s MBA , I’m taking you behind the scenes of both of my brands— HobbyScool and DestiniCopp.com —and walking you through the exact business models and revenue streams I use today , including: What I do now to generate co...

Send us Fan Mail If you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!). Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list with qualifi...

Send us Fan Mail Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit. I break down exactly how I went from feeling trapped by social media algorithms to making $3,000 i...

Send us Fan Mail Ever feel like you’re the only one not making six figures from a single PDF or going viral every other week? In this episode, I’m sharing a message from one of my clients that really hit home. She opened up about the pressure of constantly seeing big, flashy success stories and how discouraging it can feel when you’re in a season of rebuilding or slow growth. I talk about: Why the...

Send us Fan Mail Have you ever wished you could be there for every single one of your students without being chained to your computer 24/7?  In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business – and could do the same for yours. I'm breaking down 5 practical ways to use AI in your digital...

Send us Fan Mail Ever feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible. In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a practical, step-by-step framework f...

Send us Fan Mail Have you noticed how many online courses sit untouched after purchase?  In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 – and exactly what you need to do about it. I recently gave my own programs a complete makeover after realizing that people weren't looking for more information –...

Send us Fan Mail This week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once. In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage my personal brand alongside Hobb...

Send us Fan Mail Ever found yourself staring at your newsletter stats wondering if all your hard work is actually paying off?  In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are specific metrics that can tell you w...

Send us Fan Mail Ever wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from). Here's the truth that transformed my own newsletter a...

Send us Fan Mail For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time. In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online bus...

Send us Fan Mail Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone! In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities fill...

Send us Fan Mail Have you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill? In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail – the exact framework I use to structure my busi...

Send us Fan Mail Ever wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson, with the Do This, Not That! top 10 marketing podcast, that I just can't wait to share with you. Jay revealed a ridiculously simple 15-mi...