Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan Mail Is anyone seeing your content? If you’re a dedicated online course creator, you’re probably blogging, podcasting, or creating a video at least once per week. When you drive quality traffic to your website, your main goal is to convert your website visitor to an email subscriber. In addition, with this quality traffic, you’re are seasoning your Facebook pixel and Pinterest tag so y...

Send us Fan Mail Have you ever wanted to expand your influence by getting paid speaking gigs? In this episode, Ashley and I discuss how speaking can add an income stream to your online course business and help you find students at the same time! Ashley Kirkwood is a dynamic speaker, trademark lawyer, and on-air legal expert for a Chicago daytime show. Her law firm, Mobile General Counsel helps ent...

Send us Fan Mail There’s never enough time… What would you do with an extra hour two hours day in your business? 3 hours a day? Join Allison and I as we chat about proven time saving hacks to implement in your business today so that you can free up hours of your time.  Allison Marshall has been a full-time entrepreneur for over 10 years, and she is OBSESSED with helping other online business owner...

Send us Fan Mail You've been told to do this (or that) and it will be the magic bullet you've been looking for. The reality is marketing is all about testing what works best for your business and audience.  In this episode, I chat with Elizabeth Goddard. Elizabeth is an online business strategist/coach and was personally invited to become one of the first four ConvertKit Certified Expert...

Send us Fan Mail As humans, we’re hard wired to prepare for the worst or believe that there might not be enough out there to survive. We might be afraid to invest in our online course business because we aren’t sure it will come back to us or we don’t charge enough for what we offer because we think people won’t pay for it. In this episode, I chat with Linda Perry, a lawyer turned mindset coach, c...

Send us Fan Mail In this episode, I'm joined by rockstar entrepreneur Tasha Booth. Tasha is a podcaster, mentor, and Online Business Manager for successful course creators and coaches. She is the CEO of The Launch Guild - an Online Business Management & Virtual Support Agency which supports coaches and course creators with everything from podcast development to systems creation, from dail...

Send us Fan Mail Did you know that sending out broadcast emails to your entire email list is actually hurting your conversion rates? But there are strategies you can do with email marketing that make your email subscribers love you, open your emails, and click on the call to action (e.g. buy when the time is right). In this episode, I’m joined by Rob and Kennedy who are the most unlikely entrepren...

Send us Fan Mail In this episode, I'm joined by Justin Blackman. Justin is obsessed with brand voice. Last year, he wrote for 239 different entrepreneurs. The year before that, he wrote 10,211 headlines for 100 different brands—just for fun—all during the hours he wasn’t creating content for an international hotel company with 12 distinct brand voices. Learn how Justin took all of his writery...

Send us Fan Mail In this episode, I chat with Danielle Cuomo who is the founder of the firm Virtual Assist USA. Danielle has used her MBA background to have a different vision for the company and her large team. She saw the benefit to business owners for having instant access to 100s of different skill sets, instant productivity and cost-savings. Her firm is currently the largest US-based virtual...

Send us Fan Mail In this episode, I'm joined by Donna Serdula who is an expert on LinkedIn profile optimization and author of the book LinkedIn Profile Optimization FOR DUMMIES. She's proven that a strong LinkedIn profile is the key to performing well on LinkedIn.   Specifically, we discuss: 1. Four steps you can take today to improve your LinkedIn profile.  2. How you can use LinkedIn t...

Send us Fan Mail In this episode, I'm joined by Karima Neghmouche, a brand + web designer who focuses on user-experience with design so that your website does more than just look good - it converts into paying clients! Specifically, we discuss: 1. What five things your website needs to sell itself 2. Best practices for converting website design 3. The most powerful thing you can have on your...

Send us Fan Mail In today’s podcast episode, I chat with Mai-kee Tsang. Mai-kee is a Launch Strategist, Copywriter, Podcast Host & Coach who helps purpose- driven entrepreneurs to build their authority in business so that they can thrive when they launch their signature courses.  As a Launch Strategist, she’s at the front lines during course launches from start to finish. And with 5 years of c...

Send us Fan Mail In today’s podcast episode, I chat with Melissa McGraw,  a 20-year veteran of the fashion and consumer goods industry.  She has written content and analyzed/reviewed SEO tactics for over 100,000 items that are currently sold on Amazon today. And, as an adjunct professor in e-commerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the p...

Send us Fan Mail  In today’s podcast episode, I chat with Dani Paige, a conversion copywriter for online course creators and coaches. Dani has ki-boshed old school direct marketing and sales-y tactics and instead writes conversational, personality-packed copy to welcome in community and cash flow for all of her clients.  Dani shares her tips for creating brag-worthy sales pages. Specifically, we d...

Send us Fan Mail In this episode, I'm talking with Marisa Corcoran. Marisa is the creator and host of the Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching, and online marketing. Today, we're talking about joint ventures and how to reach out to influencers and others and get that "yes!" Specifically, we cover: 1. Why it's importan...

Send us Fan Mail In this podcast episode, I chat with Eden Fried,  the host of the Rebel Boss Ladies podcast and the Rebel Boss virtual summit. Eden shares her tips on how to run a money making summit.  Specifically, we discuss:  What is a virtual summit and why a virtual summit is beneficial for your business.  How does a virtual summit make money and why might a course creator want to host a vir...

Send us Fan Mail In this podcast episode, I talk with Marisa Corcoran, a copywriter and messaging strategist who helps coaches and creatives craft compelling copy that attracts clients, makes money and creates a massive movement online. She's also the creator of the wildly popular Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching and online marketing...

Send us Fan Mail This week, on the Creator's MBA Podcast, we're talking all about Pinterest.  Pinterest is my go to tool for driving traffic to my website. But, do you have a strategy to convert website visitors into students? My guest and I, Isabelle Paquin, talk about ways to attract your perfect student via Pinterest (both paid and organic strategies).  Specifically, we discuss: 1. Ho...

Send us Fan Mail Today, I am demystifying the Facebook Pixel, standard events and custom conversions.    Having your pixel installed into the code on your website allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course.  The Facebook pixel code sends website visitor information back to Facebook so that you can track customer act...

Send us Fan Mail In this episode, I'm chatting about 5 Simple Steps to Create your Online Course.  I’ve spoken with future course creators in my private Facebook group and in some strategy sessions and you’re telling me that you’re struggling with creating your online course. It’s overwhelming to think about the amount of content you need to create if even you’re not starting from scratch.  A...

Send us Fan Mail In this episode, I'm speaking with Zach Spuckler, founder of Heart, Soul & Hustle all we're talking all about 5-day challenges. Specifically, we discuss: 1. Why an online course creator should consider launching with a 5-day challenge versus a webinar or a video series.  2. The PSP model and how to use it to set up your 5-day challenge for success.  3. How to set up...

Send us Fan Mail In this episode, Chrys Tan, the founder of Chrys Media, talks with us all about Facebook messenger marketing and why it’s important for course creators.  Specifically, we discuss: What is Facebook Messenger marketing and Facebook Messenger chatbot Why online course creators should use a Facebook Messenger chatbot   Why we should use Facebook Messenger marketing even if we're...

Send us Fan Mail Think you need a huge email list to have a successful online course launch? Think again. In this episode, Lesley, Clavijo, the queen of email marketing, shares with us her secrets for a lucrative email list.  Specifically, we cover:  Why list size does not necessarily guarantee launch success The biggest misconceptions people have about email marketing What you should be doing wit...

Send us Fan Mail In this episode, Ky Autumn Russell, a fitness and wellness expert, talks about her latest membership launch. She discusses how she grew her email list and had over 500 participants in her 5-day challenge using Facebook and Instagram ads.  We discuss: 1. How she structured her latest launch with her 5-day challenge 2. Her experience using Facebook ads prior to this launch 3. What w...

Send us Fan Mail In this episode, we’re talking about whether or not you should you start a podcast for your online course community. I recently switched from blogging to podcasting as my main content marketing strategy and absolutely love it.   What I love about podcasting is that it gives me a perfect opportunity to connect with my audience. I feel that you’re right here in my office and I’m cha...