Tom Boyd

Creators Are Brands

Business EN ↓ 76 episodes

My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.

Author

Tom Boyd

Category

Business

Podcast website

www.tomboyd.co

Latest episode

May 9, 2026

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Episodes

Mila Holmes: Treating TikTok like Instagram stories, creating a digital course the authentic way, and overcoming impostor syndrome. 18.04.2022

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok. Welcome to the CreatorsAreBrands.com podcast, hosted by Tom Boyd . This is the show that discovers how storytellers are building brands online. In today’s episode, we talk to Mila Holmes . She’s built a thriving business...

Blake Michael: The future of how companies work with creators 31.03.2022

Welcome to this episode of Creators Are Brands hosted by Tom Boyd . In this episode we talk to Blake Michael ( https://www.instagram.com/blakemichael14 ) who is a creator and the Chief Evangelist of Lumanu.com (Yes, the platform who sponsors this show!) When I saw his role with Lumanu, I thought that sounds like the perfect role for a creator and I wanted to know more…. And Blake goes into detail...

How to produce a top 1% podcast in the world with Danny Miranda 18.03.2022

Welcome to this episode of creators are brands. The show that discovers how storytellers are building brands online. In this episode we talk to my friend Danny Miranda , he is the host of the Danny Miranda Podcast, a top 1% podcast in the world where he interviews the top creators, entrepreneurs and thinkers in the world. At the time of this recording, Danny published 3 podcasts a week for a year…...

How to pitch & negotiate brand deals (with Kristen Bousquet) 23.02.2022

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist Welcome to the Creators Are Brands podcast hosted by Tom Boyd ( @BonusFootage ) In this episode, we talk to Kristen Bousquet ( https://www.instagram.com/kbousq/ ). Kristen is an influencer/creator coach that helps people turn their impact into income. Get Kristen's book on Pi...

The Content Creator Attorney who helps you protect your passion: Veronica Ramirez 14.02.2022

Listen to this episode with Veronica Ramirez who breaks down all the legal stuff behind being a creator.  You can get in touch with Veronica at @Curator_Counsel We talk influencer contracts, following FTC rules, and how creators should be communicating with brands.  Get your notepad ready for this convo! This episode is powered by Lumanu.com (the platform I used for getting paid as a creator.) If...

JT Barnett: How you can make money on TikTok with a small following, a look inside his "anti-agency" for brands, and tips for making short form videos 27.01.2022

JT Barnett is BACK for part. 2.  Welcome to the Creators Are Brands podcast where we discover how creators are building brands online.  Today, we talk to my friend Jt Barnett who is absolutely dominating on TikTok as a creator who teaches creators TikTok WHILE building his business built solely around helping dope brands build their following on TikTok. This is one of my favorite conversations on...

1.2 million followers on TikTok (as a side hustle): Gabriel Nussbaum 21.01.2022

In this episode, we talk to Gabriel Nussbaum … He is a creator who hit 1 Million followers in just a couple of months on TikTok by educating his audience with short entertaining videos on what they need to learn outside the classroom…. In this episode… we learn… Exactly how he hit 1 million followers on TikTok Why he pivoted his style on TikTok and how it lead to more engagement on this videos How...

Hosting 700+ podcasts & how to start your show today (with Espree Devora) 14.01.2022

If you’ve wanted to make a podcast, or even considered what it would look like to start one, this episode is for you. We talk to Espree Devora who is a full-time creator and podcaster. She publishes multiple episodes a week across her two shows: We Are LA Tech and Women In Tech Show… Harpers Bazaar ranked her show as a top ten podcast, she’s an icon on Clubhouse, and most importantly, she’s known...

What is a "Social Token" and how should creators use Web3? (with Eliot Couvat of Coinvise.co) 03.01.2022

In this episode I talk to my friend Eliot Couvat… (https://twitter.com/CDTEliot)  Eliot specializes in Community, Web3 & Social Tokens. He’s head of community and growth at CoinVise , who helps creators make their own social tokens, and he just wrote a book called “The Social Token Revolution” where he shares everything Social Token and Web3… So if you’re like myself, who is curious about expl...

How to build relationships with the “Creator Dot Connector” (Zack Honarvar of One Day Entertainment) 14.12.2021

Zack Honarvar manages some of the biggest creators in the world. He’s also the founder of Fan Of A Fan and CreatorNow. Zack is a friend and someone who I consult with on a consistent basis and I’m excited to bring some of his ideas to you. He has an amazing way of simplifying complex ideas and providing helpful frameworks for thinking about your brand as a creator. My favorite part of the show was...

How to be a relatable content creator with Jasmine Watt (68K on TikTok) 02.12.2021

In this episode, we talk to Jasmine Watt. (https://www.tiktok.com/@jazsocial_)  She is a content creator on TikTok and she has a full-time job in tech. She's a great example of someone who is following her passion as a creator while having a full-time gig. Those two worlds can work together and we're seeing that more and more from content creators. It's a fun hobby to be able to share and build a...

Betting on his YouTube channel by taking out a loan (Michael Downie 275K on YouTube) 17.11.2021

This week on Creators Are Brands, I chatted with the adventure creator Michael Downie. Michael Downie is a full-time YouTuber who is coming up on 300,000 subscribers. He has a super inspiring story of how he got started and trusted his vision to be a full-time creator. In this episode, we discuss: Why he called himself a YouTuber before he was full-time How he took out a loan and bet on himself wi...

Jules Montgomery (TikTok 280K) is building the Glassdoor for creators & influencers 12.11.2021

Welcome to the Creators Are Brands podcast, hosted by Tom Boyd of @BonusFootage . This is the show that discovers how creators are building brands online. In this episode, I chatted with creator Jules Montgomery.  Listen to the episode here: Jules is a content creator with 280K followers on TikTok where she teaches her audience how to create with confidence. She’s also an agency owner who connects...

Mitchell Cohen: The producer of Noah Kagan’s successful YouTube channel & Director of Influencer Partnerships at APPSUMO.com ($100M/year company) 04.11.2021

In this episode I chatted with Mitchell Cohen. He is the Director of Influencer Partnerships at APPSUMO.com which is a digital product marketplace for entrepreneurs (they do over $100 million a year). Essentially, they’re the Amazon for entrepreneurs and people with digital products. Mitchell is also the producer of Noah Kagan’s YouTube channel. Noah is the founder and CEO of APPSUMO, employee #30...

Building the global marketplace for creatives (w/ Andrew Stoner & Alec Ploof of the Moment marketing team) 26.10.2021

In this episode, we chat with Andrew Stoner and Alex Ploof of the ShopMoment.com marketing team.  We discover: How they work with creators, why Twitter is the best place to network, How to signal to a brand that you actually want to work with them, Exactly HOW you should pitch Moment to work with them, How to be come a successful affiliate partner with Moment, The future of shopping on Instagram,...

How to ask podcast questions & what Andrew Warner learned from over 2000+ interviews 19.10.2021

Andrew Warner is a legend in the podcasting space. He's been podcasting since before podcasts were a thing. He just released a new book called Stop Asking Questions, that you can get check out here: https://www.stopaskingquestions.co/ Andrew Warner is an entrepreneur and host of the hit startup podcast, where he uncovers the secrets of the world’s best founders. Over the course of 2000+ episodes,...

Scaling to 2M TikTok followers & 750K YouTube subs, building a creative team, and how much YOU should charge per brand deal. (with Josh Horton) 29.09.2021

In this episode we are talking with Josh Horton, also known as Jugglin Josh. Go check out Josh's channel: https://www.youtube.com/channel/UCc4JGh0O0_AO0Asj6MAS0-w With 750,000 subscribers on YouTube and over 2M on TikTok. He’s known for creating family friendly content with a focus on world records, trickshots, juggling and having a whole lot of fun in the process. He’s been featured on Ellen, Ste...

Danny Gevirtz on Filmmaking for YouTube, Working with Brands, and Building An Engaged Community Online 09.09.2021

In this show, we chat with my good friend, Danny Gevirtz.  He's the absolute best and is a fantastic storyteller. If you haven't seen his films, go check out his YouTube here:  https://www.youtube.com/c/DannyGevirtz We break down how he monetizes his stories, why being on camera is his least favorite part of YouTube but what he does it anyway, why he loves using Youtube for his passion projects, t...

How to build an audience of 200,000+ as a side hustle 12.08.2021

In today’s conversation we talk to Jim Mullane. Jim created one of the largest non-fiction book communities with over 200,000+ members called @GetBetterWithBooks. By creating content through Instagram, TikTok, and YouTube, Jim brings you only the best bites from the best non-fiction books in the world. We discover how he built this account as a side hustle, how it has led to collaborations with so...

How to work with brands as a creator (w/ Natalie Allport) 04.08.2021

Natalie Allport is a former national team snowboarder, CrossFit athlete, and lifelong entrepreneur. She loves nerding out on growth mindset & human performance, hosts the ALL IN with Natalie Allport podcast, and is a passionate advocate for athlete mental health. She runs a marketing agency, 93 Agency , with over a decade of experience in social media, sports marketing and athlete branding. Fo...

A "Teaching On TikTok" Masterclass w/ Noah Brierley (@Noahxboa 1.4M Followers) 21.07.2021

At the age of 16, Noah Brierley gained 1 million followers in ONE year on TikTok by "teaching you what school never will".  This is his TikTok: https://vm.tiktok.com/ZMdtP7xb7/ In this episode, Noah tells us exactly how he did it and breaks down actionable insights that you can apply to your short form content today. His success is proof that TikTok is so much more than what most people think it i...

10 Lessons For Aspiring Creators (Reaction to Matt Ragland's Atomic Essay) 14.07.2021

So I’m scrolling through Twitter…. And I come across this atomic essay from Matt Ragland. This is what it reads…. 10 Lessons For Aspiring Creators… ( https://twitter.com/mattragland/status/1399073914039459841?s=20 ) The intro reads… “I started creating content with my first blog in 2011. In the 10 years since, I’ve hosted two podcasts, built a YouTube channel, worked at creator-centric start-ups (...

"My First Million" pod clips are made by his team - HERE'S HOW THEY DO IT 07.07.2021

In today’s show we talked to the creative mastermind… Henry Belcaster. Henry and his team are responsible for some of the dopest video edits on the internet. Yeah I said it. They’re able to take “traditional podcast” clips to a whole new level which makes them stand out on any social media timeline you’re scrolling. One of their clients happens to be one of my favorite podcasts, My First Million h...

Making a media empire one video at a time with JT Barnett 30.06.2021

JT Barnett is the founder of HoneyHouse, the very first adult content house, the founder of Reset (a festival for the hottest wellness brands), and a hockey brand media/company called TripleDekke. JT played professional hockey… but now he specializes in business and internet strategy all rooted in wellness and positivity. He’s currently teaching everything he’s learned from his experiences on his...

The Case For Teaching On TikTok (500K in 6 months) 23.06.2021

Sean Oulashin is a creator who is helping you lead a more impactful life by making entertaining and insightful videos on TikTok. He’s sitting at around 500,000 followers that he’s accrued in the last couple of months.. but more importantly, he created… in my opinion the most relaxing video on TikTok He also has a full-time job as a video creator for a successful clothing brand In this episode.......

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