Tom Boyd
Creators Are Brands
My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.
Where to listen?
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Episodes
is "yap style" content bullsh*t? 09.05.2026 14:19
get on my 15 day yap challenge: https://www.bonusfootage.co/yap in this "close friends" version of the pod, i'm talking about three things: why talking on camera is the most accessible content format for creators right now, a quote from brianna west's pivot year that reframed how i think about energy and motivation, and the exact moment i found my lane as a content creator during...
From Unknown Editor to 3M Followers: "The Ice Bath Guy" w/ Jordan Ferrone 30.07.2025 35:41
In this episode, we dive deep into how Jordan Ferrone built a 2.3 million follower empire by taking ice baths every single day for 669+ days straight. From 400 followers to 1.1 million on Instagram alone in under 700 days, Jordan reveals the simple format strategy that broke the internet and the behind-the-scenes reality of consistent content creation. KEY INSIGHTS:• How he went from unknown video...
Why Your "Perfect" Content Isn't Working (Do This Instead) w/ Courtney Johnson 23.07.2025 26:46
In this episode, we dive deep into why "good content is bad content" with Courtney Johnson, the content creator who's breaking every rule in the book and winning. Courtney reveals why analysis paralysis is holding you and shares her counterintuitive approach to building authentic content that actually converts. KEY INSIGHTS:• Why "good content is bad content" and perfect vi...
Why Brands Pay Influencers $150K Salaries (I Called JT Barnett) 20.07.2025 40:38
In this episode, we dive deep into what brands are really looking for in content creators and why most companies struggle to find the right talent. JT shares the 40+ signals his team uses to identify elite creators, revealing that adaptability to algorithm changes is more valuable than viral one-hit wonders. KEY INSIGHTS:• Why LinkedIn fails for finding creator talent and where to look instead• Th...
3K to 45K on Instagram In ONE Year, Selling Digital Products, & Quitting his job to go full-time creator (@Gannon.Meyer) 27.09.2024 57:27
10 Rules For DMing Brands: https://stan.store/TomBoyd Gannon's content: https://www.instagram.com/gannon.meyer/ In this engaging podcast episode, Tom and Gannon Meyer discuss the intricacies of social media growth, content creation, and personal branding. Gannon shares his journey from zero to significant follower counts, emphasizing the importance of finding a unique content format and being inte...
From $25 Fiverr videos to 70K on Instagram [Adam Wienchowski] 27.09.2024 43:55
Subscribe to the BonusFootage.co Newsletter for weekly editions of these interviews you can read in under 3 minutes or less. In this episode I call Adam Wienckowski ( @adamwienckowski ) to jam about how he thinks about creating content, talking to brands, and enjoying the process. Adam went from $25 Fiverr deals to thousand dollar brand deals and 70K on IG in less than a year. Here are some moment...
How She Makes *FIRE* Instagram Vlogs (While Building A Business) w/ Nana DelRay 27.09.2024 1:02:07
Newsletter: https://www.bonusfootage.co Nana DelRay is on fire right now on IG. In this convo, Nana breakdown how she makes her vlogs from start to finish, while building an agency that connects creators and brands. Have something meaningful to say in your content and focus on storytelling. Experiment with different angles and shots to make your videos visually interesting. Utilize good lighting a...
How to work with anyone on the internet w/ Jordan Mix 11.04.2024 43:33
In this episode, we talk with Jordan Mix of Late Checkout and DoWithin. He is the "behind the scenes" guy who is building with some of the biggest creators. Learn his process for how he built these relationships and landed these opportunities for his dream partnerships. Follow me at @BonusFootage on Instagram.
why shorts creators can't monetize w/ brand deals (& the solution) 14.03.2024 11:29
subscribe to the podcast hosted by tom boyd creator of @bonusfootage i help big creators work with brands they love
5 Kindle Highlights For Setting Creative Goals [@BonusFootage Edition] 04.01.2024 14:47
The books that I highlight in this episode are: 10x is Easier Than 2x Buy Back Your Time Getting Results The Agile Way Deep Work The Hidden Genius As you're setting goals for the new year, these are some kindle highlights from some of my favorite books to have in mind. Please share the show with a friend if you gained any insights. Have an inspired day and thanks for listening. @BonusFootage
5 Lessons Playing the Content Creator Game (and pickleball) [@BonusFootage Edition] 18.12.2023 14:16
in this episode, i break down parallels between lessons i've learned as a creative professional and as new player to the sport of pickleball. we discuss: communication and confidence creative partnerships mindsets for competition consistency and patience adding creative skills if you like this show, check out my accounts @bonusfootage on all platforms
Problematic Creator Cheat Codes with Courtney Johnson 14.12.2023 49:44
in this episode, we talk to @courtney..johnson , who's videos are all over your feed right now if you're a creator. in this episode, she shares: how to be more human in your content lessons from naval why brands suck on social media how to be confident on camera and how to delegate it's an incredible show. go follow her on all the things. also, sub to bonusfootage.co
How Julia Montgomery Gained Hundreds of Thousands of Followers By Changing Niches 27.11.2023 41:40
In this episode, my friend Jules Montgomery talks about how she changed from educational content to lifestyle vlogs, the mindsets behind creating without burnout, and gives us some insider tips on editing with CapCut. If you enjoy the show, share it with a homie. Follow me on all platforms at @BonusFootage
200,000 monthly podcast listens with a $60 microphone (w/ Austin Hankwitz) 30.08.2023 43:38
Austin Hankwitz created a Top 5 Business podcast in less than a year. In this episode, Austin breaks down how he launched the show with Robert Croak, how he markets the show, the production process, their content strategy, and how they monetize their show, Rich Habits Podcast . Subscribe to the BonusFootage.co newsletter for more content like this. Thanks for listening! Tom
How to journal for creative ideas (So basic, but works) 17.08.2023 10:31
Learn more on the BonusFootage.co newsletter. This is my strategy for coming up with ideas for my videos, clients, and permisslioness apprenticeships. These are the basic note pads I use to journal. (affiliate) 3 Pages total: One page free write (inspired obviously by “The Artist’s Way” morning pages. One page (Write down what you're grateful for) One page ideas (just pick one thing) and come up w...
"How to write a world-class newsletter in 75 minutes" (***Justin Welsh thread) 30.06.2023 12:17
Subscribe to the BonusFootage.co Newsletter for short emails for shorts creators. In this episode, I read a Justin Welsh Twitter thread out loud. Thank you for listening! Tom
7 Steps To A 7-Figure Newsletter w/ Matt Ragland 21.06.2023 48:47
Subscribe to the BonusFootage.co newsletter. This episode, we’re kicking off a new series around newsletters. Most of the episodes will be focusing on short form video creators who’ve been able to successful move their audience and attention to a profitable newsletter. 7 Steps to Making 7 Figures With Your Newsletter // with Matt Ragland ( matt@mattragland.com ), make sure to tell him you friends...
SHORT FORM to PODCAST HOST: No BS tips from podcast strategist w/ Dylan Schmidt 27.05.2023 1:15:35
Dylan Schmidt is the host of Digital Podcaster and the creator of the Podcast Newsletter. (Subscribe to the bonusfootage.co newsletter for more bars) In this podcast episode, Tom and Dylan Schmidt discuss how to start a podcast and monetize it. They recommend starting with a minimal viable podcast setup, which can be as simple as recording audio with your AirPods or any microphone you have. The ne...
You are a media company w/ Alex Antolino 17.05.2023 59:42
subscribe to the bonusfootage.co newsletter for more creator resources listen to alex antolino (creator economy expert) breakdown the how brands and creators should work together. why brands should create like creators how he landed a media spot with TheFutur and Chris Do what creators can learn from brands share this show with a friend. thanks!
1000 digital products SOLD: How to productize your knowledge w/ Nina The Lawyer 01.05.2023 48:11
get Nina The Lawyer's products: https://ninathelawyer.com/template-shop (use: "BONUSFOOTAGE" for 10% off!) in this episode, we talk about: how to sell digital products on the internet what the best tools for selling digital products how Nina uses Instagram as a tool to build trust with her audience why you shouldn't rely on ChatGBT to create contracts as a content creator. subscribe to the BonusFo...
The Podcasting Sprint: Tips and Lessons Learned from 100 Episodes in 100 Days w/ Dulma Altan 22.04.2023 35:29
subscribe to the bonusfootage.co newsletter listen to dulma's show: https://dulma.substack.com/ thanks for listening!!
Why start a podcast, What I would change about TikTok & Tips for micro creators to build relationships with brands 05.04.2023 57:28
listen to Sean's show here: https://www.seanjantz.com/ subscribe to the Bonus Footage newsletter get my free email course on how to go from short form content to a podcast creator in this episode, we talk about why i started my podcast, favorite lessons from guests of the show, what i would change about tiktok, and how to approach brand deals as a creator.
Navigating the Creative Process: The "Comparison Trap", Acting small, Authenticity, Opportunity, and Self-Improvement Content 26.03.2023 10:57
get these shorts sent to your inbox with the @bonusfootage newsletter for more bars for creators. in this episode, we explore the "comparison trap", self-improvement books, authenticity, opportunities, and the power how you see yourself as a content creator thanks for listening!
Unlocking the Mindset and Strategy of Successful Content Creators (Guest hosted by ChatGBT) 19.03.2023 23:36
Subscribe to the Bonus Footage Newsletter . This is the episode all about landing your first Brand Partnership. In this episode, I let CHAT GBT interview me on my own podcast. These are the topics that we discussed: What are some of the biggest challenges you've faced in growing your audience, and how have you overcome them? Shifting my mentality of creating for attention to creating to provide va...
TikTok over Duke University? Katie Xu's strategy for being YOUR OWN NICHE on TikTok 09.03.2023 29:53
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