Tubefilter

Creator Upload

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Everything You Need To Know About The Creator EconomyHosted by Lauren Schnipper and Josh Cohen

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Tubefilter

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News

Latest episode

Jul 10, 2026

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Episodes

Instagram is NFT-ing it, More TikTok Users than YouTube, and We Hang with Paul Leys of 368 in NYC 13.05.2022

In this week’s episode:  Josh and Lauren are finally face-to-face on Broadway! Instagram is getting into NFT’s – can we trust Adam Mosseri this time though ? U.S. users are on track to  spending more time  on Tiktok than on YouTube.  Impressive. And a cool interview with Paul Leys , Co-Founder of 368 in NYC – wait, what is 368? Paul tells us, ".. .it's a lot of things ..." and he shares how they m...

LinkedIn Gets Serious About Creators – The Interview with Andrei Santalo, FB Pulls Podcasts and TikTok Splits Revenue with Creators 06.05.2022

In this week’s episode:  LinkedIn gets real serious about Creators and we have the best person to talk about all of it with us as a guest - Andrei Santalo , Global Head of Community and Creators over at LinkedIn. He answers so many questions, but the most important: Who should be a creator on LinkedIn ? Hear everything that the platform is doing for Creators, it’s impressive!  Facebook doesn’t wan...

What It Takes to Use Twitter Again, Elon Musk? YouTube monetizes Shorts. What Makes A Creator Investible and Jellysmack Buys AMA 29.04.2022

In this week's episode:  What will it take for you ( and Lauren ) to use Twitter again? Elon Musk bid . Pros and cons. YouTube’s monetization of Shorts could be a game-changer.  What makes a creator investible? Jellysmack makes an amazing acquisition . All this plus, Lauren defines what freedom of speech is, Josh asks who Lauren’s celebrity crush is (and she totally answers!) and we get product up...

Host Dishes on Swanky Dinner Party - Clubhouse, Meta Live and Greenroom are Dying and Shopify Acquires Dovetale 22.04.2022

We’re celebrating for a pretty cool reason!  We’re also summarizing the best moments from the week:  Josh goes to a swanky dinner in Manhattan and hangs out with former mogul media types and big-time CEOs and Lauren asks what we all want to know: What? And better yet, who was there?  For Clubhouse and all of its copycats , only one seems to be surviving. Is it Spotify’s Greenroom, Meta Live Audio...

Emma Chamberlain is Most Fav, Black Rifle Coffee’s Mat Best Branding, and Instagram Reels Cuts Revenue 08.04.2022

On today’s episode, we have an amazing guest host , Brendan Gahan , Partner & Chief Social Officer at Mekanism . We get Brendan’s influencer marketing eye on all of our top stories!  What Piper Sandler’s biannual report means in terms of Gen Z and top influencers Emma Chamberlain and her coffee brand.  Speaking of coffee... ever wonder why a Veteran-owned, successful coffee brand like Black Rifle...

MrBeast’s YouTube Record Gets Smashed by Will Smith and Facebook Gets Caught Lying About Tiktok 01.04.2022

Did Will Smith’s actions at the Academy Awards change the viewership of   MrBeast's long-held YouTube record ? Josh explains how Reddit got involved and how The Guardian may have changed the game by converting the event so quickly garnering millions of views. There’s the Washington Post article discussing Facebook’s hiring of a conservative lobbying firm to undermine TikTok and, Meta doesn’t deny...

Unity’s Teaser is Shocking, Instagram Gets Deterministic and Shopify is Coming for Your Bio 25.03.2022

Game Developers Conference is happening right now and you’d be forgiven if you mistook Unity’s latest avatar in the teaser Enemies for a real person! The new tech is so accurate, even wrinkles and blood flow are on point!  Lauren and Josh talk about Unity’s latest and whether or not the real time video game developer is too much for Western tastes?  And more importantly, will we still be able to c...

White House Reaches Out to TikTok, NCAA Punishes Smack Talk and Instacart Delivers on TikTok 18.03.2022

Yes, you read that right – the White House reached out to TikTok Stars to help spread the message about Ukraine. The idea was to help inform creators about the US policy towards Russia. In doing so, the White House acknowledged that people are getting their information from these social media platforms. So, why do Lauren and Josh think this is both terrifying and genius? And what does Saturday Nig...

Brandon Sanderson’s Successful 26M Kickstarter Campaign, Amazon’s Amp Does What and YouTube Will Pay for Podcasts 11.03.2022

Brandon Sanderson is a prolific author who basically bypassed his publisher TOR to self-publish his next set of books through his own company, Dragonsteel using Kickstarter to raise funding to the tune of $26M. Is it possible for anyone else to follow in his footsteps? Are we heading back to the days when creators can fund projects in substantial ways through Kickstarter and Indiegogo? Lauren and...

MrBeast Joins LinkedIn and Yes, Randi Zuckerberg's Crypto Dance 04.03.2022

Curious what the natural evolution of a YouTube creator is?  Check out this episode where Joshua Cohen and Lauren Schnipper explain how the final stop and aspiration for any successful creator seems to always lead to LinkedIn. Best example that happened this week?  MrBeast joins LinkedIn and everyone wonders but why? Well, he wasn’t the first. Jessica Alba with the Honest Company , Ryan Reynolds w...

A Conversation with Danny Casale, aka Coolman Coffeedan 25.02.2022

As always, we’re touching base on everything you need to know about the Creator Economy.  In this episode, we’re catching up on what’s new with Facebook & Instagram Reels. Could it be Meta’s new answer to TikTok?  Maybe. We dive into how they plan on making it work - here’s a hint: monetization for creators that includes banner ads on videos.  Do you know what Upfronts are? The New Fronts ? We get...

Snap adds midrolls to Stories, Spotter raises $200M, Instagram tries to make sheets happen 18.02.2022

Snap is adding midroll ads to stories, will this work or be too disruptivesn? Spotter raises $200M from Softbank, but is that actually that much? And can they succeed? Lauren has thoughts. And more! Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Meta is ABSOLUTELY not threatening to leave Europe, TikTok updates policy across the board and Snap keeps climbing 11.02.2022

Meta is on the defensive about threatening to leave the EU, Tiktok updates policy on everything from drugs, to misgendering and a million other things but Lauren is most surprised that they mentioned a "kids version" of Tiktok. Why is no one else freaking out about this? Snap's numbers are going up and Spring is getting into instant NFTs. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Facebook earnings vs YT earnings, MrBeast is the new Willy Wonka, Airrack Raises $3 Million, Koji Raises $20 Million 04.02.2022

Despite massive revenues, Facebook stock takes a huge dive after earnings call, YT earnings are relatively the same, MrBeast is going into food and doing major giveaways, Airrack got $3M to teach you how to be a Creator and Koji raises $20M to be the future of link-in-biosCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

YouTube < Crypto, Hank Green's Money Me$$age to TikTok, and Jellysmack's $500 million play for the oldies but goodies 28.01.2022

YouTube just lost three very big executives who have been with the company several years (a couple of them 15 years!). At least two of them are moving into roles at crypto/Web3 companies. Are we sensing a theme here?!? Also, Hank Green lays out the argument for why YouTube is so good (it pays creators) and why TikTok isn't as good as it can be (it doesn't pay creators enough). Plus, Jellysmack is...

YouTube is done with Originals, Instagram is getting into subscriptions and Linkedin is going all in on a 21.01.2022

Youtube is shutting down all of their original programming minus ouTube Kids Fund and the Black Voices Fund and Entertainment vet Suzanne Daniels is exiting, Instagram is rolling out subscriptions to ten Creators, Linkedin is in beta on it's Clubhouse competitor and more! Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

80 Orgs think YouTube is spreading lies, Instagram's going MySpace, and we interview Jessy Grossman from Women in Influencer Marketing 14.01.2022

Jessy Grossman from Women in Influencer Marketing joins the podcast, Instagram is going to allow grid customization, Youtube is being called out as a spreader of misinformation what are they doing about it? Josh talks world of women and FB dating is done! Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Jake Paul is at war, again, Facebook gaming is up, way up, Tiktok is sharing and going to a dentist's office near you and they Hype House is coming to Netflix 07.01.2022

Jake Paul is at war with Dana White and the UFC, Facebook gaming views are up by 45% YOY, Tiktok is letting you repost selectivelyCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Order TikTok for lunch, YouTubers want to be robots, and what's in store for 2022 24.12.2021

TikTok is partnering up with the same people behind Beast Burger to bring viral food items to a food delivery service near you. Meanwhile, at least one veteran YouTuber is trying to phase himself off the platform and phase a virtual avatar of himself in. And here's what we learned in 2021 and what's in store for 2022. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

TikTok wants to protect you from its own algorithm. It's act one of Meta's new verse. Minecraft gets a 10 figure view count, and Twitch's co-founder his red pill in web three. 17.12.2021

Tiktok is making changes to it's algo to protect the kids. Why does it seem enough when Instagram does the same thing and it's never enough? Meta is coming in hot with the Metaverse, Minecraft has a TRILLION views on Youtube and Twitch's cofounder can't resist NFTSCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Instagram goes before congress and adds more safety measures, Facebook makes Profiles the new Page, Casey Neistat is taking you to film school and it's STREAMYS WEEK 10.12.2021

Head of Instagram Adam Mosseri testifies before congress but not before he adds safety measures for teens, Facebook is giving profiles a lot of the same features as pages, Casey Neistat is starting film school while talking sh*t about film school and The Streramys are live this weekCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Larray Tapped To Host Streamy Awards, Jack Dorsey Finally Quits Twitter, TikTok rolls out Creator Next, 100 Thieves Is Now Worth $460 Million 03.12.2021

Larray is the MC of the 11th annual Streamy Awards, Jack Dorsey Finally Quits Twitter what does this mean for the product?, TikTok rolls out Creator Next and expands money-making opportunities for creators, 100 Thieves Is Now Worth $460 MillionCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Fazeclan partners with Draftkings, Pinterest is incubating, Jellysmack makes an acquisition 19.11.2021

FaZe Clan Inks Wide-Ranging Sponsorship Pact With Sports Bettor DraftKings, Pinterest Launches ‘TwoTwenty’ Experimental Products Division Amid Push Into Video, Jellysmack acquires KamuaCreator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

YouTube Doesn't Like the Dislikes, QVC < YouTube, Instagram is getting Subscriptions, $$$ for YouTube Shorts Creators, and Clubhouse Is No Longer Just Live 12.11.2021

Youtube is hiding dislike counts, Youtube's shopping lineup is huge #MrBeast #DonutMedia, #GordonRamsay, #PatrickStarrr, #JackieAina, #MannyMUA, Youtube is paying Creators to do shorts, Instagram is gearing up for subscriptions, Clubhouse is letting you record and share later. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

MrBeast is saving the oceans #teamseas, Meta, meta, meta, Pinterest TV coming to screens everywhere 05.11.2021

MrBeast launches #teamseas with Mark Rober and has already raised $12M, Zuck already dropped Oculus from Meta, what's next? Pinterest TV is the best thing we knew we needed and don't have to wait for anymore. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

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