Jay Clouse
Creator Science with Jay Clouse
The best creators experiment. Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. Jay Clouse is the founder of Creator Science, a multi-million dollar creator business, an...
Be sure to visit the podcast's website and support the creator: podcast.creatorscience.com
Author
Jay Clouse
Category
Podcast website
Latest episode
Oct 27, 2026
Where to listen?
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Episodes
#52: Cole Cuchna – Dissecting how an indie podcaster went from side hustle to full time as a Spotify Original 13.04.2021 1:00:31
Cole Cuchna is the creator of Dissect, a serialized music podcast that examines a single album per season, one song per episode. Dissect was named "Best podcast of 2017" by Quartz, and the following year was named "Best podcast of 2018" by the New York Times. In this episode, we talk about Cole’s attempt at being a professional musician, his love of creative writing, the beginning of Dissect, and...
#51: Dickie Bush – Building an audience, product, and community in less than one year 06.04.2021 51:33
Dickie Bush is a macro investor and the creator of Ship 30 for 30, a community of writers developing a writing habit in 30 days. He is passionate about providing writers and creators with the tools, resources, processes, and mindsets required to find points of leverage and achieve exponential growth—both personally and professionally. In this episode we talk about Dickie’s humble newsletter beginn...
#50: Nick DenBoer aka Smearballs – From construction to early YouTube remixing, working on Conan, and selling NFTs 30.03.2021 58:51
Nick DenBoer (also known as Smearballs) a director, animator, editor, music producer, remix artist and self-proclaimed "all around great guy." With a following of 75,000 on Instagram and 25,000 subscribers on YouTube, Nick has worked with clients including Conan, deadmau5, KFC, Old Spice, Wieden + Kennedy, and more. Nick has an incredibly unique style of animation, and has recently begun selling h...
#49: Corey Haines of Swipe Files – Five pillars of growth and a tactical guide to sharing your work on Product Hunt 23.03.2021 52:15
Corey Haines is the creator of Swipe Files, a membership site that provides content, community, and courses to help you master marketing. Corey curates marketing examples, copywriting help, and more through his newsletter, membership community, and podcast. In this episode we talk about Corey’s five pillars of Growth, how he achieved early traction with Swipe Files, why he decided to go full time,...
#48: Rosie Sherry – What community building really looks like (beyond the hype) 16.03.2021 51:02
Rosie Sherry is the creator of Rosieland, a community and resource hub for community builders. She previously led community for Indie Hackers, a community of more than 140,000 independent makers. In this episode we talk about Rosie’s history of building community with Ministry of Testing, what she learned through her time at Indie Hackers, the different forms “community” can take, and why trust is...
BONUS: Building Community and Being Acquired (Indie Hackers) 11.03.2021 51:54
In this bonus episode, I'm talking with Courtland Allen, the founder of Indie Hackers. As I’ve shared a couple times over the last few months, my accelerator and community Unreal Collective was acquired by Smart Passive Income in January of this year. I wrote an article about the acquisition, and it got quite a bit of attention. One of the places it got shared was on Indie Hackers, a massive onlin...
[REPLAY] #10: Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever. 09.03.2021 59:21
Amy Landino is the creator of the award-winning series AmyTV and author of the best-selling book Vlog Like a Boss; How to Kill It Online With Video Blogging. With nearly 400K YouTube subscribers and over 23 million views, Amy has empowered people from over 100 countries all over the world to go after the life they want. In this episode we talk about leveraging YouTube, building an audience, creati...
#47: Lalese Stamps – How a 100 day project can change your life and career 02.03.2021 48:06
Lalese Stamps is a ceramicist and the founder of Lolly Lolly Ceramics, a small-scale ceramics production and design studio. Since undertaking a 100 day project at the end of 2019, Lolly Lolly Ceramics has grown to more than 100K followers on Instagram. In this episode we talk about Lalese’s start to ceramics, the process of making a mug, growing a large following overnight, brand partnerships, and...
#46: Sarah McAllister of GoCleanCo – Building a Cleaning Army of nearly 2M Instagram followers 23.02.2021 1:00:03
Sarah McAllister is the Founder, Director and CEO of GoCleanCo, a widely sought after cleaning company in Calgary, Alberta, Canada. The GoCleanCo Instagram account serves more than 1.8M followers today with cleaning hacks and tips. In this episode we talk about Sarah’s scrappy beginnings, how hard it was to even pay herself in the early days, accidentally selling out products on Amazon, and Sarah...
BONUS: Pat Flynn interviews me on SPI 460! 18.02.2021 44:19
Last week, I was featured on the Smart Passive Income podcast. The SPI Podcast is one of the biggest shows in online business. The host, Pat Flynn, has been podcasting for nearly a decade, has published somewhere close to 2,000 episodes of his shows, and the SPI podcast has had more than 60 million downloads all time! Pat was on the show back in August of 2020 with his business partner, Matt Gartl...
#45: Jess Cordova Kramer and Stephanie Wittels Wachs of Lemonada Media 16.02.2021 39:48
Jessica Cordova Kramer and Stephanie Wittels Wachs are the co-creators of Lemonada Media, a podcast network that shares the unfiltered version of the human experience. In 2015, Steph lost her brother, beloved comedian Harris Wittels, to a heroin overdose. And in 2017, Jess lost her newly-married brother Stefano Cordova, Jr. to a fentanyl overdose. In this episode we talk about creating Last Day, h...
#44: Jordan Harbinger – The secret to effective sales, dating, and hosting a popular podcast 09.02.2021 58:01
Jordan Harbinger is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His show, The Jordan Harbinger Show was selected as part of Apple’s “Best of 2018.” And today, the Jordan Harbinger Show generates more than 6 million downloads per month. In this episode, we talk about building strong relationships, effective sales strategies...
#43: Emily Clouse – Our podcast illustrator talks drawing, breaking into comedy, and our childhood 02.02.2021 48:43
Emily Clouse is a Los Angeles-based comedy writer and cartoonist who illustrates this show! Her work can be found in The Onion, The New Yorker, Reductress, McSweeney's, American Greetings and other, more unspeakable places. In this episode we talk about our childhood, her interest in drawing, moving to Chicago, Uganda, and LA, and why holding space to explore her interests have led her to pursue a...
#42: Alex Cattoni – From behind-the-scenes copywriter to front-of-camera YouTuber 26.01.2021 57:47
Alex Cattoni is a copywriter, marketer, and the founder of The Copy Posse, where she teaches people to become freelance copywriters. In 2017, Alex started her YouTube channel where she now has 75,000 subscribers and more than 1.5M views. In this episode we talk about Alex’s start at MindValley, her decision to freelance, the connection between marketing and copywriting, the massively successful la...
#41: Tim Urban – Why the author of Wait But Why focuses on quality over consistency 19.01.2021 54:30
Tim Urban is the writer of the blog Wait But Why. Tim writes about topics including artificial intelligence, brain-computer interfaces, alien life, the size of the universe, and more. His articles are often tens of thousands of words – the length of finished novels. The success of his blog has garnered millions of unique page views, thousands of patrons and famous fans like Elon Musk. In this epis...
#40: Matty Benedetto of Unnecessary Inventions 12.01.2021 52:30
Matty Benedetto is the creator of Unnecessary Inventions. Unnecessary Inventions solves problems that don’t really exist by creating products that no one is really asking for. Each product is editorially shot to resemble a real marketing campaign for a product you can not get your hands on. He has nearly 650K followers on Instagram and over 100K subscribers on YouTube. In this episode we talk abou...
#39: Chris McAlister – Meet my business and creative coach 05.01.2021 59:31
Chris McAlister is the founder of SightShift, a company that helps ambitious people be courageous and kind. He’s authored 5 books, spoken to thousands of people, and loves the work of helping others unblock their best leadership. In this episode we talk about separating who you are from what you do, what it means to be proving and hiding, and why becoming more comfortable with your identity can be...
[REPLAY] #23: Kwame Christian 29.12.2020 58:19
Kwame Christian is one of the foremost experts in the field of negotiation and conflict resolution. He’s the Director of the American Negotiation Institute, the host of the Negotiate Anything podcast, and the author of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life. In this episode we talk about Kwame’s brief look into politics, how to lead negotiations, thinking...
#38: The 12 Clips of Christmas 22.12.2020 47:35
Do you remember watching TGIF on ABC in the 90s? They’d have new episodes of Boy Meets World, Sabrina the Teenage Witch, Two Guys, a Girl, and a Pizza Place… And then, inevitably towards the end of the season, they’d run a clip show. Instead of running a totally new episode, they’d pull together memorable clips from the other episodes that season and stitch them altogether. In this episode, I’m go...
#37: Ali Abdaal – Making a living as a part-time YouTuber 15.12.2020 1:02:52
Ali Abdaal is a Cambridge University medicine graduate, now working as a junior doctor in the UK's National Health Service (NHS). He started making YouTube videos in his final year of medical school at Cambridge University in the summer of 2017. As of October 2020, his channel has 1.1 million subscribers and earns over £100,000 ($130k) each month, with 5-10 hours of effort each week. In this episo...
#36: Matt Ragland – Becoming a full time YouTube creator after 10 years of side hustling 08.12.2020 1:05:04
Matt Ragland is an independent creator. His YouTube channel showcases videos on the Bullet Journal process, productivity, and time management. Previous to going full time as a creator in 2020, Matt worked in customer success as employee #5 at ConvertKit and later as a Director of Customer Success at Podia. In this episode we talk about Matt’s journey starting with blogging in 2010, his time at Con...
#35: David Perell – How "The Writing Guy" thinks about Twitter, education, and creating your own games 01.12.2020 54:42
David Perell is a writer, podcaster, and the creator of Write of Passage. His essays cross between topics like travel, culture, media, marketing, and technology, but focus on our relationship with information – especially how we make sense of the world by consuming ideas. In this episode we talk about David’s approach to education, quitting institutional games to create your own games, how to use...
#34: 5 things for creatives to be thankful for 24.11.2020 19:43
It’s a weird year for Thanksgiving. It’s a hard year to feel very thankful. There's a lot to be angry about in 2020. There's a lot to be sad about and there's a lot to be hurt about. But today, and this week, let's instead fill that space with gratitude. It won't make the bads and the sads go away forever, but it'll be a nice little break. And you deserve that break! This is a solo episode – our f...
#33: Brian Clark – A content marketing pioneer talks about its evolution 17.11.2020 59:25
Brian Clark is founder of the pioneering content marketing website Copyblogger, the personal growth newsletter Further, and Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs. Both the Guardian and Advertising Age have recognized Copyblogger as one of the most powerful and influential blogs in the world. In this episode we talk about what content marketing lo...
#32: Dan Andrews – Helping location independent entrepreneurs build businesses and find community 10.11.2020 1:01:20
Dan Andrews is the creator and host of the Tropical MBA podcast, a show for location independent entrepreneurs. The show has been downloaded millions of times since 2009. Dan is also the author of Before The Exit and co-founder of Dynamite Jobs. In this episode we talk about Dan’s journey building the TMBA universe, being ahead of business trends, building community, business partners, and why the...
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