Jay Clouse

Creator Science with Jay Clouse

Business EN ↓ 367 episodes

The best creators experiment. Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. Jay Clouse is the founder of Creator Science, a multi-million dollar creator business, an...

Author

Jay Clouse

Category

Business

Podcast website

podcast.creatorscience.com

Latest episode

Jul 7, 2026

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Episodes

#59: Mignon Fogarty – Making the case for shorter podcasts with a Podcasting Hall of Famer and New York Times best-selling author 01.06.2021

Mignon Fogarty is the founder of the Quick and Dirty Tips network and creator of Grammar Girl. Grammar Girl has published more than 700 episodes since 2007. The podcast provides short, friendly tips to improve your writing and feed your love of the English language. It's one of eleven shows on the Quick and Dirty Tips network. She is an inductee in the Podcasting Hall of Fame and a five-time winne...

BONUS: Freelance to Founder 27.05.2021

I’m sharing with you an episode of Freelance To Founder, another show here on the Podglomerate Network. Freelance to Founder features real-time coaching sessions with freelancers who want to scale their service business. In each episode, show co-hosts Preston Lee and Clay Mosley—who have both scaled their one-person businesses to something bigger—help guests and listeners on their journey to final...

#58: Courtland Allen – Building (and selling!) a business creating community for Indie Hackers 25.05.2021

Courtland Allen is the creator of Indie Hackers, the largest online community of startup founders. He created the site in August 2016 and it was acquired by Stripe in April 2017. He is an MIT graduate, Y Combinator alum, full-stack web developer, and professional designer. Today, Courtland continues to run the Indie Hackers team at Stripe and hosts the Indie Hackers podcast. In this episode we tal...

#57: Let's talk about comparison traps 20.05.2021

Hello my friend! Welcome to a special solo episode of Creative Elements… I’ve been thinking that I’d start sharing some more short episodes like this where I go a little bit deeper on topics that have come up both on the show and in my life… And today I want to talk a little bit about comparison traps. Subscribe to my email newsletter Let's talk about this in the community Follow me on Twitter or...

#56: Allen Gannett – Writing The Creative Curve, receiving feedback gracefully, and tapping into your innate creativity 18.05.2021

Allen Gannett is the author of The Creative Curve (Penguin Random House, 2018) that shows how the creative process can be learned by anyone. He founded and served as CEO of TrackMaven, a marketing analytics platform that merged with Skyword, the leading content marketing platform, in 2018. In this episode, we talk about how Allen built TrackMaven into a multi-million dollar company in his twenties...

BONUS: Behind the scenes of Creative Elements and my creative career (Everything Is Marketing) 11.05.2021

I wanted to share a little bit of a different episode with you this week. Back in episode #49 of this show, I spoke with Corey Haines, the creator of Swipe Files. Corey and I spent the majority of that episode talking about his approach to Product Hunt, and so we didn’t dive as deeply into Swipe Files as we probably should have. But a big part of Swipe Files is Corey’s podcast, Everything Is Marke...

#54: Corbett Barr – Why this pioneering digital creator is rebooting his entire online identity 27.04.2021

Corbett Barr is the creator of Fizzle, a membership combining courses, podcasts, and community for creators. Corbett started Fizzle in 2012, and has been self-employed on the Internet since 2005. He recently decided to start over to refocus on writing and re-evaluate his digital self. In this episode we talk about what brought Corbett into the nascent world of digital creators in 2005, the evoluti...

Introducing Trail Weight 22.04.2021

Hey! I'm dropping in today to share with you a new show from the Podglomerate called Trail Weight. After 30 years of feeling stuck, Andrew Steven attempted to get in shape for a month-long backpacking trip through the Sierra Nevadas. Looking at his career for inspiration, Andrew finds an unlikely revelation by imagining his life’s narrative arc. But after a death in the family, he found himself in...

#53: Bijan Stephen – Digging into internet culture and what it takes to stream on Twitch 20.04.2021

Bijan Stephen is a writer, editor, and video correspondent based in Brooklyn, NY. He covers Twitch and Streaming at The Verge and a music critic at The Nation. Independently, he co-hosts a show on Twitch called One Time On The Internet, streams, and is a character on an actual play podcast called Fun City. In this episode we talk about Bijan’s experience in journalism, why he decided freelancing w...

#52: Cole Cuchna – Dissecting how an indie podcaster went from side hustle to full time as a Spotify Original 13.04.2021

Cole Cuchna is the creator of Dissect, a serialized music podcast that examines a single album per season, one song per episode. Dissect was named "Best podcast of 2017" by Quartz, and the following year was named "Best podcast of 2018" by the New York Times.  In this episode, we talk about Cole’s attempt at being a professional musician, his love of creative writing, the beginning of Dissect, and...

#51: Dickie Bush – Building an audience, product, and community in less than one year 06.04.2021

Dickie Bush is a macro investor and the creator of Ship 30 for 30, a community of writers developing a writing habit in 30 days. He is passionate about providing writers and creators with the tools, resources, processes, and mindsets required to find points of leverage and achieve exponential growth—both personally and professionally. In this episode we talk about Dickie’s humble newsletter beginn...

#50: Nick DenBoer aka Smearballs – From construction to early YouTube remixing, working on Conan, and selling NFTs 30.03.2021

Nick DenBoer (also known as Smearballs) a director, animator, editor, music producer, remix artist and self-proclaimed "all around great guy." With a following of 75,000 on Instagram and 25,000 subscribers on YouTube, Nick has worked with clients including Conan, deadmau5, KFC, Old Spice, Wieden + Kennedy, and more. Nick has an incredibly unique style of animation, and has recently begun selling h...

#49: Corey Haines of Swipe Files – Five pillars of growth and a tactical guide to sharing your work on Product Hunt 23.03.2021

Corey Haines is the creator of Swipe Files, a membership site that provides content, community, and courses to help you master marketing. Corey curates marketing examples, copywriting help, and more through his newsletter, membership community, and podcast. In this episode we talk about Corey’s five pillars of Growth, how he achieved early traction with Swipe Files, why he decided to go full time,...

#48: Rosie Sherry – What community building really looks like (beyond the hype) 16.03.2021

Rosie Sherry is the creator of Rosieland, a community and resource hub for community builders. She previously led community for Indie Hackers, a community of more than 140,000 independent makers. In this episode we talk about Rosie’s history of building community with Ministry of Testing, what she learned through her time at Indie Hackers, the different forms “community” can take, and why trust is...

BONUS: Building Community and Being Acquired (Indie Hackers) 11.03.2021

In this bonus episode, I'm talking with Courtland Allen, the founder of Indie Hackers. As I’ve shared a couple times over the last few months, my accelerator and community Unreal Collective was acquired by Smart Passive Income in January of this year. I wrote an article about the acquisition, and it got quite a bit of attention. One of the places it got shared was on Indie Hackers, a massive onlin...

[REPLAY] #10: Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever. 09.03.2021

Amy Landino is the creator of the award-winning series AmyTV and author of the best-selling book Vlog Like a Boss; How to Kill It Online With Video Blogging. With nearly 400K YouTube subscribers and over 23 million views, Amy has empowered people from over 100 countries all over the world to go after the life they want. In this episode we talk about leveraging YouTube, building an audience, creati...

#47: Lalese Stamps – How a 100 day project can change your life and career 02.03.2021

Lalese Stamps is a ceramicist and the founder of Lolly Lolly Ceramics, a small-scale ceramics production and design studio. Since undertaking a 100 day project at the end of 2019, Lolly Lolly Ceramics has grown to more than 100K followers on Instagram. In this episode we talk about Lalese’s start to ceramics, the process of making a mug, growing a large following overnight, brand partnerships, and...

#46: Sarah McAllister of GoCleanCo – Building a Cleaning Army of nearly 2M Instagram followers 23.02.2021

Sarah McAllister is the Founder, Director and CEO of GoCleanCo, a widely sought after cleaning company in Calgary, Alberta, Canada.  The GoCleanCo Instagram account serves more than 1.8M followers today with cleaning hacks and tips. In this episode we talk about Sarah’s scrappy beginnings, how hard it was to even pay herself in the early days, accidentally selling out products on Amazon, and Sarah...

BONUS: Pat Flynn interviews me on SPI 460! 18.02.2021

Last week, I was featured on the Smart Passive Income podcast. The SPI Podcast is one of the biggest shows in online business. The host, Pat Flynn, has been podcasting for nearly a decade, has published somewhere close to 2,000 episodes of his shows, and the SPI podcast has had more than 60 million downloads all time! Pat was on the show back in August of 2020 with his business partner, Matt Gartl...

#45: Jess Cordova Kramer and Stephanie Wittels Wachs of Lemonada Media 16.02.2021

Jessica Cordova Kramer and Stephanie Wittels Wachs are the co-creators of Lemonada Media, a podcast network that shares the unfiltered version of the human experience. In 2015, Steph lost her brother, beloved comedian Harris Wittels, to a heroin overdose. And in 2017, Jess lost her newly-married brother Stefano Cordova, Jr. to a fentanyl overdose. In this episode we talk about creating Last Day, h...

#44: Jordan Harbinger – The secret to effective sales, dating, and hosting a popular podcast 09.02.2021

Jordan Harbinger is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His show, The Jordan Harbinger Show was selected as part of Apple’s “Best of 2018.” And today, the Jordan Harbinger Show generates more than 6 million downloads per month. In this episode, we talk about building strong relationships, effective sales strategies...

#43: Emily Clouse – Our podcast illustrator talks drawing, breaking into comedy, and our childhood 02.02.2021

Emily Clouse is a Los Angeles-based comedy writer and cartoonist who illustrates this show! Her work can be found in The Onion, The New Yorker, Reductress, McSweeney's, American Greetings and other, more unspeakable places. In this episode we talk about our childhood, her interest in drawing, moving to Chicago, Uganda, and LA, and why holding space to explore her interests have led her to pursue a...

#42: Alex Cattoni – From behind-the-scenes copywriter to front-of-camera YouTuber 26.01.2021

Alex Cattoni is a copywriter, marketer, and the founder of The Copy Posse, where she teaches people to become freelance copywriters. In 2017, Alex started her YouTube channel where she now has 75,000 subscribers and more than 1.5M views. In this episode we talk about Alex’s start at MindValley, her decision to freelance, the connection between marketing and copywriting, the massively successful la...

#41: Tim Urban – Why the author of Wait But Why focuses on quality over consistency 19.01.2021

Tim Urban is the writer of the blog Wait But Why. Tim writes about topics including artificial intelligence, brain-computer interfaces, alien life, the size of the universe, and more. His articles are often tens of thousands of words – the length of finished novels. The success of his blog has garnered millions of unique page views, thousands of patrons and famous fans like Elon Musk. In this epis...

#40: Matty Benedetto of Unnecessary Inventions 12.01.2021

Matty Benedetto is the creator of Unnecessary Inventions. Unnecessary Inventions solves problems that don’t really exist by creating products that no one is really asking for. Each product is editorially shot to resemble a real marketing campaign for a product you can not get your hands on. He has nearly 650K followers on Instagram and over 100K subscribers on YouTube. In this episode we talk abou...

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