Creator Scale

#028 - If you're shooting tutorial style videos, especially of a tangible skill like crafting, building, or anything else that uses your hands, you won't want to miss this episode. In it I talk with Josh Smith of Cook Academy about what they've learned building up a library of training videos for people learning to become better cooks. We discuss how to set up multiple angles properly, find a bett...

#027 - If you're looking to hire a video person or team to come shoot videos for you, there is plenty to know beforehand and a lot to do that will help the project go as smoothly as possible. In this podcast episode I chat with Wes Wages of Armosa Studios about what it is like to work with a videographer. We cover everything from what to expect process wise, how to prepare to get the best result f...

#026 - Publishing a video every single week is tough. Especially when different people are in the videos and what they're teaching is extremely technical and complex. Enter Whiteboard Fridays from Moz. A weekly video show about SEO, content marketing, and getting traffic to your website. They've been showing up every week for years, with the ability to quickly share real-time information as it cha...

#025 - I love attending conferences. I've shared many times before why, so I won't do that here, but to someone trying to decide whether or not to attend a conference for the first time, there are only two real ways to decide. Either ask someone that has been there before or watch the event video, and your only option is usually the latter. In today's episode I chat with Paul Searle, a freelance v...

#024 - Paying for ads and not knowing whether or not you're getting anything out of them can be extremely frustrating. Especially ones that take a lot of work to produce like YouTube ads. And getting more views isn't the only thing you can do with YouTube ads either. Channel subscribers, building your email list, and gaining actual customers are all possible from running YouTube ads. In this episo...

#023 - Even if you're a professional and you've done something tens of thousands of times, you're still going to mess up occassionally. (Just think of how often NFL receivers drop easy catches.) When you make enough videos, you're bound to make plenty of mistakes. The two most important things to recover from mistakes are to fix them as soon as possible and to put processes in place to never let t...

#022 - If you're making videos for yourself, there is a good chance that you might be interested in earning some money on the side or full-time by making videos for other people. I've been making videos part-time for a couple years, and full-time for the past few months, so I have some decent experience doing so, but in this episode I chat with Chad Owen, who has been freelancing as a video maker...

#021 - What if you released a video every single day? How long do you think you could keep that up? What do you think the results of that would be? Today’s guest on the podcast, Antonio Centeno, created 200 videos in 200 days and racked up over a half million views on them a few years ago. Fast forward to today and he has a YouTube channel about men’s fashion that has over 400 videos on it, with a...

#020 - Having a dedicated space to shoot videos in is really helpful for increasing the amount of videos you can produce. It can be hard to figure out the best place to set one up though and sometimes you need to use a space that has another purpose too (like an office, bedroom, living room, etc.). In this episode Thomas Frank asks me questions again, but this time we chat all about creating a vid...

#019 - YouTube says that 40% of their worldwide watch time comes from mobile devices. And if you’re using annotations in your videos, such as telling people to click to subscribe or follow a link on screen, that is 40% of people that can’t click on them. In this episode I chat with Greg Hickman of Mobile Mixed and we chat about what you need to consider about mobile viewers when making videos for...

#018 - While at Fizzle.co I made a ton of videos. Complete courses, founder story interviews, and more. At the time of leaving Fizzle the three of us had created nearly 100 hours of finished video in a couple years. Instead of me just sharing what I learned there and how we made videos, I asked Thomas Frank, who was the guest on episode six of the podcast, to interview me about what he wanted to k...

#017 - You know how some albums are "unplugged", without the professional editor going through and taking out the mistakes the musicians make? That's what this episode is like. No edits, just raw speech. I woke up today with my rant pants on (patent pending) and I wanted to share my thoughts on the trouble with consistently releasing videos and podcasts, week after week. In this episode I talk abo...

#016 - Making a team-based productivity app interesting in videos isn't easy to do, but Asana has done an amazing job of making high quality and engaging videos not only to market their app, but to teach and inspire people to use it as well. Once I saw some of their videos I immediately wanted to find out who was behind them. Specifically, I wanted to know how they made the screen recorded section...

#015 - Commenters on YouTube love to ask what camera, microphone, and editing software are used to make the videos, so today I'm answering the third. I've used many different video editing programs over the past decade, but now I only use a couple. In this episode I talk through six different video editing programs (from free to pro) and help you figure out which one is best for you and your budge...

#014 - Wistia is one of my favorite companies. I use their video hosting for my course, have learned a lot from their training videos, and they throw a heck of a conference. That is why I wanted to chat with Chris Lavigne, who has been making videos for Wistia for almost four years, about how Wistia does video well. In this episode I chat with Chris about getting stable handheld footage with a DSL...

#013 - Lights are one of the most overlooked pieces of equipment for creating a video. Sure, having a fancy camera and great sounding microphone are important, but without proper lighting, the video can look horrible or even unwatchable. In this episode I talk through six kinds of lighting that you can use for making videos, the pro's and con's of each, and recommend specific brands for the differ...

#012 - She started making personal videos and uploading them on YouTube 5 years ago just for her family, but she quickly fell in love it. Amy Schmittauer has consistently been video blogging (or vlogging) for half a decade. In that time she's piled up 1.5 million views on YouTube and learned a ton about how video can work for your business. In this episode I chat with Amy about how she is able to...

#011 - If there was ever an episode to listen to with headphones, this would be it. Today's episode is gonna be a fun one and a bit different. I'll be chatting about what microphone you should use in your videos and instead of just mentioning a bunch of different ones I thought I'd actually record using a bunch of them so you could hear some of the differences firsthand. You'll hear 10 different m...

#010 - Sean McCabe had become a successful hand lettering artist, with clients paying him thousands for design work, but he felt another need. After sharing his lettering work online, he started getting emails from people wondering where to even start with hand lettering. He put a tutorial on his website and within a year 200,000 people had viewed it. Six months in he put an email opt-in form on t...

#009  - The lens you use to shoot your videos matters more than you might think. Each lens gives a different vibe to your videos, has restrictions on apertures you can use and can be really flexible (or not) depending on whether or not it zooms. In today's episode I'm gonna help you figure out what lens you should use to make your videos. I'll be sharing which lenses I own and why, how a cropped o...

#008 - How do you build a online brand that stands out in an industry or niche that most people considering "boring"? Think personal finance, law, anything technical like engineering or math, and home improvement, etc. Well today's guest on the podcast, Matt Giovanisci, has built his audience and business around swimming pool and hot tub care through his YouTube videos for Swim University. (Some o...

#007 - Want to hear the question I get more often than any other question when I release a new video? The most popular question isn't ever about the content of the video, a special effect I used or from anything I said. The most common thing people ask me is: "what camera do you use?" In this episode I breakdown 7 different categories of cameras you can use to make videos and I give a bunch of exa...

#006 - If you have no money for camera gear, lights, or software that can often hold you back from making videos. Luckily, our guest on today's episode of the podcast, Thomas Frank of College Info Geek, shares how that isn't holding him back from making weekly videos on YouTube. With less than a few hundred dollars worth of equipment, he makes short-form talking head videos for college students. I...

#004 - If you shoot a video in an automatic mode, like Aperture priority, you can get some fairly unnatural looking video. It won't look smooth. Movement will look jittery and jumpy. And when your videos don't look like real life, the viewer will be distracted from the message you're trying to deliver. That's why you'll want to shoot in manual mode to pick the proper shutter speed and frame rate t...

#003 - There are a ton of camera settings you can tweak and play with, but there are three that are the foundation for making your image look properly exposed. Aperture, shutter speed, and ISO. In today's episode of the podcast I discuss aperture. What it is, why it matters, and how it helps you get a buttery blurred background in your videos. Items mentioned: http://www.calebwojcik.com/blog/video...