Creator Scale

#053 - Should you put a lot of effort into trying to make something perfect, even if that means you can only create videos irregularly? Or should you have a schedule and stick to it, even if you are releasing sub-par content? In today's episode we debate consistency vs. quality and which you should strive for most. We also discuss how you can go about achieving both, if you should even attempt to...

#052 - Live streaming video is all the rage. Periscope, Meerkat, Blab and YouTube Live are just a few of the platforms that people now use to live broadcast video after just a couple seconds of set-up. In this episode we ask: is live streaming video just a fad? We chat with five guests, add our two cents, and as you can imagine, we don't all agree. We also discuss ways to make your live broadcasts...

#051 - With all the pressures on "going viral" during an big announcement online, sales videos are becoming bigger productions and you could be leaving a lot on the table by not creating a video to accompany a launch. However, if you are going to do it, you need to make sure you are doing it well. In this episode we discuss whether or not sales videos are important, if you even need one, and how e...

#050 - Online video is a recent invention. YouTube has only been around for a decade. Shifting trends come rapidly, so staying ahead or at least keeping an eye out is important for anyone looking to succeed. In this podcast episode we speak with five video creators about what they think the future of video has in store in regards to attention spans, platforms, technology, and what to look out for....

#049 - For most of us, the idea of getting in front of the camera causes a certain level of unease or even fear. The good news is you can not only get past this fear, but actually develop a liking for being on video. In this episode we hear from five entrepreneurs who have overcome the fear of being on camera and in some cases, have become prolific YouTubers. We discuss why you are basically born...

#048 - When I had a desk job it was easy relax. I would come home, enjoy the weekend, or go on vacation without even thinking about work at all until I was pulling into the parking lot at my job. But when you work for yourself, there are always tasks to do and when you work from anywhere, you can always be getting them done. At first I struggled with being able to relax after I started trying to b...

#047 - It's one of those questions that is best answered with "it depends" because there are so many variables, but there is a real answer if you dig deep enough. How long should a web video be? In this episode we discuss why your videos should differ in length depending on the style of them, the platform they're on, whether you're entertaining or teaching, and what the goals for them are. (And no...

#046 - If you're putting all this work into making videos, shouldn't you put them in multiple places for people to consume them? Or are you hurting your reach on a platform like YouTube by also publishing to iTunes? In today's podcast episode we discuss the pros and cons of having a video podcast, why you may or may not want to spend time on one, whether or not people even know podcasts can be in...

#045 - 4K video may be the future, but do you really need to be shooting in 4K or is 1080p enough? Also, why would you want to shoot in 4K even if you're not yet publishing at that resolution? In this episode I chat with Caleb Pike of DSLR Video Shooter all about 4K video and why you might want to start shooting in it. We also have a discussion about the pro's and con's of mirrorless micro 4/3rds...

#044 - Making videos is extremely time consuming. That's why I always recommend batching. Almost every step along the way to making a video can be batch processed. Determining your editorial calendar, copywriting titles, script writing, setting up your equipment, video editing, and more. The most productive part to batch while making videos is the actual filming stage. In this podcast episode we d...

#043 - Creating a great video starts with a lot of preparation. Planning, scripting, storyboarding, having the right equipment, setting up said equipment, planning b-roll and more. In this podcast episode we discuss our entire process for preparing for a video shoot. From what we pack to tips to save money while flying with equipment, you'll learn how we always have a backup plan for our backup pl...

#042 - Chances are, it will take you awhile to be comfortable on camera. Luckily there are a lot of ways to speed up that process. From public speaking and podcasting to live-streaming and doing webinars there are a lot of ways to get better on camera, be more engaging, and deliver to the camera without reading from a script. In this podcast episode I chat with Pat Flynn of Smart Passive Income ab...

#041 - Whether you're on camera interviewing someone else or you're behind the camera trying to get a strong interview out of your talent, there are some tricks to getting the best performance you can out of your interviewee. In today's podcast episode we share ten steps to getting better on-camera interviews. We'll discuss the process we use on client shoots to have the interviewee be comfortable...

#040 - Most of the clients we shoot videos for ask us questions about how they can set-up their own video studio in their homes or offices. Studios are a great tool for being able to record videos quickly and consistently, so in this podcast episode we're going to share what we've learned building our video and audio garage studio as well as share our recommendations for how you should go about pu...

#039 - More views. That's what you want, right? More people watching the videos you spent all that time to prepare, record, edit, and publish. In this podcast episode we discuss why your videos aren't being watched at all or why people quit watching them part way through. Whether it has to do with how the video was made, that they aren't engaging, or how they're being promoted, this episode will g...

#038 - It is easy to think of ideas for videos when you have a go-to list of different kinds of videos to make. If you're stuck only making how to or tutorial videos you can quickly get burnt out. In this podcast episode we discuss the thirteen different formats for videos, examples for each, and how to combine them to make compelling and engaging videos. You'll take away a bunch of new styles you...

#037 - So you're working on editing a video, but you're stuck. You keep finding other things to work on when really you should just be pushing through to finish what you've already started. You don't know what's holding you up and the video isn't what you want it to be, so you just keep putting it off. In today's episode of the podcast we discuss Video Editor's Block and how to overcome it. We lay...

#036 - Conferences are a great way to connect with like-minded people and I wouldn't be where I am today professionally if I hadn't have attended a bunch of conferences over the past few years. Well, I just went to Anaheim, California for VidCon 2015, a conference for YouTubers, Viners, and other web video creators. It was kind of an insane conference full of screaming fangirls and "celebrities" I...

#035 - Vlogging (video blogging) seems to be all the rage these days. It has been around for a long time on YouTube with people talking into their webcams, but people like Casey Neistat and Ben Brown are growing huge audiences through telling daily stories of their life and putting much more work into them than a simple webcam vlog. I recently started experimenting with vlogging and in this episod...

#034 - When I browse around YouTube I see a lot of mistakes. Things that YouTubers either should be doing but aren't, or things they are getting completely wrong. And don't worry, when I look at my own channel and videos I get a bunch of these things wrong too, but to be your best, sometimes you have to be your own worst critic. In this episode of the podcast I share nine things that most YouTuber...

#033 - When you're working on a video alone, it can be hard to push through a create on demand when you're traveling too much, overwhelmed by client work, or just not inspired. In the video production process it might be super fun when your filming, perhaps with different people involved in front and behind the camera, at a fun event, in a new location, but once you get back home or to the office...

#032 - I've basically spent the past three months traveling for either client video projects, video conferences, or vacation. Through all the flights and carrying my camera gear to five countries in three continents I've compiled nine of my lessons learned from traveling while shooting video. In this podcast episode I break-down in detail why you want to invest in proper storage and image stabiliz...

#031 - Early mover advantage. Being in the right place at the right time. Luck. These are all excuses in my book. Pick something, do it well, and keep showing up. That's what Austin Evans has done on YouTube since 2007. He has nearly 1,200 videos live, almost a million subscribers, 117,000,000 views, and has become one of the biggest tech channels on the platform. In this episode of the podcast I...

#030 - Whether you don’t like to edit video, you’ve shot so much you don’t have time to get through it, or you’re just trying to outsource and focus on what you do best, hiring a video editor might be just the thing you need to consistently create and ship videos. In today’s episode I talk with my video editor, Tim Krupa, about ten things you should consider before hiring a video editor. We talk a...

#029 - The last five months of "flying solo" have been an insanely busy juggling act of client work, launching this podcast, shipping YouTube videos weekly, my wife's two rounds of surgery and recovery from cancer, trips around the Holidays, and more. I figured it was time to share a bit of behind the scenes on how things are going internally at my video production studio and what's next for DIY V...