Changer
Creator Generation
Creator Generation brings you behind the scenes of the creator economy, featuring top YouTubers and digital experts who share the strategies, lessons, and stories behind building successful channels, growing incredible businesses, and driving the world’s biggest online video successes.
Where to listen?
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Episodes
Bringing YouTube Into the Classroom – Feat Woodward English 13.07.2022 37:19
Education channels are hugely popular on YouTube, and the languages niche is a big one. This week we talk to one of the most popular Creators in this space about what it takes to stand out and add value to the education community. Episode Chapters: 0:00 Intro 11:07 Can anyone teach on YouTube? 14:50 How to be a good teacher 22:07 Limitations of teaching on YouTube 29:00 Keeping an audience engaged...
Transforming Your YouTube Channel Into a Netflix Show - Feat Max Miller 06.07.2022 46:04
From their routes as a live act and sketch comedy YouTube channel, Aunty Donna successfully made the leap to streaming, with their Netflix show 'Aunty Donna's Big Ol' House of Fun'. This week we chat to show director Max Miller, to find out how they did it! Episode Chapters: 0:00 Intro 6:55 Getting a group to work well together 13:14 Perceptions of YouTubers within traditional media 18:28 Going fr...
How Creators Can Survive and Thrive Through a Recession 29.06.2022 39:18
This week we tackle an often misunderstood topic, which is extremely relevant for creators today: what would a potential recession mean to creators? What does this mean for your channel, your revenue, and your opportunities? We unpack all this and more. Episode Chapters: 0:00 What causes s recession? 6:42 What does a recession mean for people in general? 11:58 What are the implications of a recess...
Q&A Roulette – Where Does Inspiration Come From? Are Affiliate Links Worth It? And More! 22.06.2022 19:27
Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:55 Should you recreate an older video? 5:09 Where does inspiration come from? 10:52 Are affiliate links worth it? 14:8 How important is the creator community? Creator Generation features top YouTube creators and video experts shari...
Serving Up Your Authentic Self – Feat the Edgy Veg 15.06.2022 43:46
Whether to change your personality to 'fit' YouTube is a question many Creators face. This week we chat to the Edgy Veg creator, Candice, who not only faced this challenge, but did it through a niche already rife with varying opinions: Veganism! Episode Chapters: 0:00 Intro and going vegan 10:23 Join the Discord community 10:37 Setting yourself apart in a competitive niche 20:15 Do you need to be...
Bringing in the $$ and Becoming a Full-time Creator - Feat Sylvia Jade 08.06.2022 38:06
Want to work with brands but don't know how? This week we chat with Sylvia Jade, a beauty and lifestyle YouTuber with a tonne of brand experience. We cover what you should and shouldn't do when doing brand integrations on your channel. Episode Chapters: 0:00 Intro 5:45 Going full-time as a Creator 12:00 What a great brand deal looks like 21:00 Contractual conflicts 30:03 Are brands naïve or trying...
Blowing Up on YouTube Shorts - Feat Saksham Magic 01.06.2022 44:48
There's a lot of creator speculation around YouTube Shorts - if it's something that would benefit your channel, and if so, how do you make them work for you? Join us this episode, where we explore this topic with one of the most popular Shorts creators in the world. Episode Chapters: 0:00 Intro 6:00 The difference between the various short form platforms 12:44 Leveraging viral videos 17:55 What's...
Q&A Roulette – Should I Delete Old Videos? What Makes a Great Intro? And More! 25.05.2022 18:50
We're back for our first Q&A Roulette of the season! For the uninitiated, every month we spin the wheel and work our way through the questions we're asked about YouTube and other video platforms. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:46 What if you have multiple conflicting ideas for your channel? 3:40 Should you listen to everything your audience says? 7:...
Patreon - Its like OnlyFans for Creators...but not really - Feat Dylan Harari 18.05.2022 44:07
What is Patreon and how can creators use it to earn new sources of revenue? That's what we cover this week with Dylan Harari, Partner Manager at - you guessed it - Patreon! Episode Chapters: 0:00 Intro 7:19 What is Patreon 10:53 Creator Generation on Discord 11:21 Why Creators Should Diversify Revenue 14:41 Audience Ownership 17:30 Patreon Model Examples 35:02 Comparing Patreon Creator Generation...
When 100 Million Views per Video Isn't Enough - Feat Shannon Jones from Bounce Patrol 11.05.2022 43:02
Shannon's channel, Bounce Patrol, have held the title of Australia's biggest channel for a long time - and they're only getting bigger! What happens when you're so big that getting 100 million views is considered a failure? How do you get to that level of success, and what's involved in holding onto it? Check out this week's ep to find out! Episode Chapters: 0:00 Intro 5:48 Discord break 7:11 How...
We’re back! And answering big creator questions 04.05.2022 32:43
We're back for a new season! And this year we've made some exciting changes. In our return episode, we join up with top travel YouTuber Phoebe (from the channel Little Grey Box), to answer some major creator questions! Episode Chapters: 0:00 Intro 5:10 Building your business with a moderate sub count 11:38 The biggest creator questions 18:40 The top things creators should focus on Creator Generati...
Investing in Creators - Feat Sima Gandhi 16.12.2021 46:48
Episode Chapters: 0:00 Intro 7.55 Creators seeing themselves as business entrepreneurs 14.21 Did MCN's do damage? 22:40 Helping creators see their value 33:00 Will other companies catch on? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform. Join the Creator Generation community: https://...
Special 100th Episode and Season Finale! 30.09.2021 38:01
Episode Chapters: 0:00 Origin stories 8:05 Defining what Changer does 9:55 Key turning points 14:40 Opportunities for Creators 23:20 How does Changer work with so many Creators 28:43 Reflection on hosting the podcast 33:33 Favourite parts of the last 100 episodes Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's b...
Explaining the EXPLAINER - Feat Julian O'Shea 23.09.2021 37:42
Episode Chapters: 0:00 Intro 2:54 What is a proper science explainer? 8:50 How do you make people want to learn? 18:02 How do you generate ideas? 24:41 Keeping retention high through story 29:50 Why is YouTube a better long-term strategy? 36:35 Final advice Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest...
Building a CAREER as an Emerging Creator on YouTube - Feat Sumito 16.09.2021 42:52
Episode Chapters: 0:00 Intro 8:00 How did you learn how to 'YouTube'? 15:46 Putting in effort and not seeing initial return 23:03 Being a part-time YouTube and going full-time 31:44 Offering an audience value 40:08 What question do you want to ask YouTube? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest...
Q&A Roulette - Is It Difficult for a WEB SERIES to Succeed? What Are BRANDS Looking For? And More! 09.09.2021 19:32
Episode Chapters: 0:00 What content should you make? 2:40 Do playlists matter? 4:00 Why are web series problematic on YouTube? 8:44 How do you build an audience? 12:50 What are brands looking for from YouTubers? 16:31 Should you film in 4K? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform....
Using Licensed Music in Your Videos Without Copyright Strikes - Feat Paul Sampson 02.09.2021 50:01
Episode Chapters: 0:00 Intro 12:22 Why is the music industry complicated? 16:34 Which artists are you keen to get on Lickd? 20:39 Does it cost more to use different artists? 27:09 What is the best way to find the music you wan? 40:08 Advice to creators who want to incorporate music? 45:10 What would be your 'entry music'? Creator Generation features top YouTube creators and video experts sharing t...
The Science Behind the Beauty Industry - Feat Lab Muffin 26.08.2021 36:12
Episode Chapters: 0:00 Intro 5:28 Was there a gap you felt your channel could fill? 11:42 Overcoming misinformation 20:11 Communicating science so people understand 29:30 Can you be an explainer and take brand deals? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform. Join the Creator Gen...
Q&A Roulette - Should You Plan Your Content? When to Go Full Time, And More! 19.08.2021 10:32
Episode Chapters: 0:00 Should you plan your content? 1:56 What should your first source of revenue be? 4:04 Does your channel name matter? 5:54 When should you go full time on YouTube? 7:25 How do you improve view velocity? 8:50 Why does view velocity matter? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's bigge...
Becoming THE BIGGEST Channel In Your Niche - Feat Ibrahim Adel 12.08.2021 32:49
Episode Chapters: 0:00 Intro 6:53 What made your channel grow so fast? 13:20 Persevering through difficulties 21:08 Putting together the current team 30:30 What comes next for the channel? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform. Join the Creator Generation community: https://c...
Doing MERCH the Right Way - Feat Kevin Ramsey 05.08.2021 39:32
Episode Chapters: 0:00 Intro 8:24 Being inventive with merch 18:41 How do you figure out what customer's want? 24:14 Can the merch line outlive a creator? 29:34 In going into merch, where should creator's start? 35:02 What should creators avoid? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platf...
Can Creators Change NICHE and Still Find SUCCESS? - Feat Katerina Williams 29.07.2021 25:27
TrendTok is the #1 app for TikTok Trends & Sounds. Join the top influencers using the TrendTok analytics to grow their TikTok accounts and be the first to hop on viral trends! Click on the below link and receive a free trial: https://api.forusapps.com/paywall/referral/?campaign=CreatorGeneration Episode Chapters: 0:00 Intro 3:00 Becoming a YouTuber 4:37 Getting 10K subs in less than a year 7:1...
Q&A Roulette - Is There a RIGHT Way to Interact With Your Audience? 22.07.2021 24:12
TrendTok is the #1 app for TikTok Trends & Sounds. Join the top influencers using the TrendTok analytics to grow their TikTok accounts and be the first to hop on viral trends! Click on the below link and receive a free trial: https://api.forusapps.com/paywall/referral/?campaign=CreatorGeneration Episode Chapters: 0:00 Intro on comments 3:31 How do you deal with negative comments? 9:22 Do likes...
Is Creator Plus the Next Netflix? - Feat Ben Grubbs and Jonathan Shambroom 15.07.2021 47:58
TrendTok is the #1 app for TikTok Trends & Sounds. Join the top influencers using the TrendTok analytics to grow their TikTok accounts and be the first to hop on viral trends! Click on the below link and receive a free trial: https://api.forusapps.com/paywall/referral/?campaign=CreatorGeneration Episode Chapters: 0:00 Intro 11:22 Going from short to long form 15:05 Capitalising on creator valu...
Creators as Entrepreneurs - Feat Hugo Amsellem 08.07.2021 44:56
Episode Chapters: 0:00 Intro 7:05 Differences between the creator and traditional start-up worlds 14:39 Being radical as a creator 21:20 The scope for growing your media empire 28:21 The creator lifecycle 31:14 Gatekeepers - are they really gone? 37:38 How to keep the ecosystem thriving 41:28 Could the swath of platforms hinder creators? Creator Generation features top YouTube creators and video e...
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