Creator Generation

Georgia Mappin is the Managing Director of Haven't You Done Well Productions, the company behind Auntie Donna. But as Georgia explains, what looks like three guys mucking around with a camera has always been a far more deliberate operation. In this episode, Georgia is remarkably open about how it all works. We cover the philosophy of platform agnosticism, and why her business treats every revenue...

Mario Joos has been inside some of the biggest creator operations in the world - including two and a half years with the MrBeast team and a stint as fractional CEO of the Stokes Twins - and what he found working with some of these big teams may surprise you. In part 2 of our interview we get into the real revenue picture for creators - what the revenue mix looks like, why AdSense-plus-sponsorships...

Mario Joos has been inside some of the biggest creator operations in the world - including two and a half years with the MrBeast team and a stint as fractional CEO of the Stokes Twins - and what he found working with some of these big teams may surprise you. In this episode, Mario breaks down the uncomfortable truth about large creator businesses that behind the polished content and massive subscr...

Australia is about to become the first country in the world to introduce a minimum age of 16 for major social media platforms - including Instagram, TikTok, Snapchat, reddit and also platforms like YouTube, and its being referred to as the Social Media Ban. Supporters call it a necessary step to protect young people. Critics say it’s unrealistic, hard to enforce, and will have problematic conseque...

Blogger turned tech columnist for the Washington Post Taylor Lorenz discusses the importance of balanced journalism, while wrapping in some of the biggest news items of 2022; including Twitter, the Depp/Heard trial, and NFTs. Episode Chapters: 0:00 Intro 7:42 Becoming the enemy of Right Wing media 14:14 NFTs 20:10 The pros and cons of Mr Beast 27.40 Depp vs Heard 32:05 Twitter 40:17 Future predict...

This week world class talent manager Reuven Ashtar shares with us what makes a good talent manager, why you might need one, how much they should cost you, and a whole lot more! Episode Chapters: 0:00 Intro 6:40 What should a manager do for creators? 18:09 What should creators look for in a manager? 30:50 When is the right time to get representation? 43:00 Is the online space starting to mirror tra...

Michael's company, CreatorDAO, has entered the investment space like few others. Navigating W3, Crypto and Blockchain are some of the things we chat with him about. Plus, we discuss what creators can do to maximise their presence in this misunderstood space, in order to boost their opportunities and make money. Episode Chapters: 0:00 Intro 6:15 What is a DAO? 10:15 The myth about W3 16:05 What are...

In this special episode, we focus on the YouTube Algorithms, breaking down some common misconceptions and answering the most important questions: how do they work and what can you do about it? Episode Chapters: 1:25 What are the YouTube algorithms? 4:27 Do the algorithms hate you? 7:24 How do the algorithms make recommendations? 15:30 Can a bad video tank your channel? 21:32 What is the best thing...

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:54 Are tags important? 4:07 How do you deal with dislikes? 8:46 The difference between YouTube membership and Patreon 16:30 How many social media platforms are too many? Creator Generation features top YouTube creators and video experts shari...

We love when a creator is able to turn their passion into a successful YouTube business. This week, we talk with Dre Glory Allan about his passion for fashion, and how he was able to create a popular label out of what began as sewing tutorials. Episode Chapters: 0:00 Intro 6:05 From a sewing channel to a fashion brand 19:24 Expanding from a 'utility channel' 24:24 How does the business work? 35:45...

If you can profitably leverage your channel into your own business, you're ahead of the game. Sarah is here to tell us how she's been able to win this game, and what you can do to succeed, too! Episode Chapters: 0:00 Intro 15:01 Starting the business 22:01 Picking the right product for your audience 33:35 Testing with your audience 49:55 Best advice to achieve your product goals If you'd like to j...

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:47 Do you need a script for your videos? 3:53 Do you need to stick to your video format? 7:42 How 'good' should a video be? 9:54 How can you get more people to click on your videos? 14:18 How do you know what your viewers want? Cre...

GhostGum is one of those rare creators who in a very short time has built a large, loyal audience. We chat to him this week about how he did it while still being authentic. Episode Chapters: 0:00 Intro 7:35 Researching to become a YouTuber 13:55 The GhostGum process 22:36 Being a student of the right content 35:08 The fear of uploading 44:00 Working with chaos 51:48 Top Tip If you'd like to join t...

Having a successful YouTube channel is the aspiration of many Creative Entrepreneurs. But what happens when the passion, and therefore YOU, burn out? We chat to Kat and Hailey from Beauty News about how this happened to them, and if anything could have been done to avoid it. Episode Chapters: 0:00 Intro 10:10 From heyday to 'nayday' 18:51 Was there a moment you sensed burnout coming? 27:35 Did put...

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:38 What is a good intro? 5:07 Can you add copyrighted music to your video? 6:45 How do you choose the right format? 11:09 Should you only upload 'perfect' videos? 14:24 The importance of narrative in videos 17:48 Should you make Yo...

An original Van Life vlogger, Tideline To Alpine chats to us about why passion is so important for YouTube creators! Episode Chapters: 0:00 Intro 4:38 How did you become a van-lifer? 12:10 The 'other side' of van life 20:45 Turning a lifestyle into a content trend 32:00 Where do your content ideas come from? If you'd like to join the community, our Discord server can be found here:   https://disco...

The bridge from short and long form content to TV can seem tricky, but comedy due Goodall and Gallagher have done it. In this week's episode, they tell us how! Episode Chapters: 0:00 Intro 7:35 The first project 15:20 Meeting with Paramount 26:30 Being IP creators 37:55 Working with vs without gatekeepers If you'd like to join the community, our Discord server can be found here:   https://discord....

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 2:00 Why are people mean in the comments? 7:05 The best ways to engage with your audience 10:12 Should you create videos for current or new subscribers? 14:50 The difference between audience and community Creator Generation features...

There are lots of misconceptions around doing brand deals, and it's time to straighten them out! Any creator interested in expanding their revenue streams to include brand deals NEEDS to hear this! Episode Chapters: 0:00 Intro 6.29 Biggest mistakes creators make 12:46 Being proactive with brands 23:43 Making sure you're paid 35:00 How to you set your rate 44:20 The differences with TikTok & Yo...

Want to be a writer but don't know if you have the talent? Clare is here to break down all your reservations. This week she shares her journey, and provides important advice for aspiring creators, to help you live your dream career! Episode Chapters: 0:00 Intro 7:27 Knowing you're good enough 11:53 The drive to keep creating 16:29 Making a web series 20:55 Going from a web series to TV 26:54 Writi...

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 1:25 What's the best way to first make money on YouTube? 4:45 When can you start doing brand deals? 7:45 What if you don't like the brand you're doing an integration for? 12:40 How do you make money as a YouTuber? 17:19 When should y...

You'll be hard pressed to find someone more passionate than Emma about Cruise Ships, and that passion has led to massive success on YouTube. We talk with her about the personal and professional benefits of making videos on a topic you love! Episode Chapters: 0:00 Intro 5:15 Interesting your audience 13:15 Developing your style 17:28 Cruise ship filming logistics 23:30 Monetising your channel 32:43...

Representation in all its forms is critical in the Creator - and viewer - landscape. We chat with Ama Scriver about finding her tribe, and how she became a spokesperson for body positivity and beauty in all its forms. Episode Chapters: 0:00 Intro 4:15 Where did your passion stem from? 9:40 The effect of conventional beauty standards 20:0 Steps for dealing with social media 31:05 Advice for handlin...

This week we speak with TikTok legends Tigga_Mac and Katie (formerly Cake For Days), who grew their channel after their successful cake making business was closed. Episode Chapters: 0:00 Intro 11:55 Growing on TikTok 18:10 Learning how to succeed as a creator 25:03 How the ritual of Okie-dokie works for the channel 39:10 New opportunities for monetizing 50:37 Where has the internet rabbit hole tak...

Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 1:30 Can a new YouTuber succeed today? 4:08 Is it possible for a channel to be too niche? 12:08 How do you know what your viewers want? 15:48 Can YouTube courses help you succeed as an influencer? Creator Generation features top YouT...