Creator Culture

Welcome to week 27. When starting a business, you need to come up with the product and then find an audience. Here's why creators have a leg up—they already have the audience. For them, it’s an exercise in deciding what product to sell. It’s not all smooth sailing, though. Their challenge is figuring out a plan to build the brand beyond their audience, which is why… This week I’m talking to Bryan...

Welcome to week 26. There’s something magical about leaning into what you’re passionate about. We all know the narrative of the entrepreneurial student who drops out of school to start their own business. But, what about the creative storyteller who defers their degree to build a content empire on social media?  This week I’m chatting with Tejas Hullur. A year ago, Tejas decided to take a year off...

Welcome to week 25. One of my favourite things about the rise of TikTok is the fact that there’s a community for anyone. Booktok, Wicktok, Runtok. It creates a massive opportunity for brands to partner with creators to run their accounts. I wanted to learn more about what that would look like which is why... This week I’m talking to Jessie Jacobson aka @growithjessie. In under 18 months, Jessie ha...

Welcome to week 24. Every day we’re influenced by someone or something. It might be by our friends, a creator online or even the weather. No matter the environment or industry, creators are all around us. But, they don’t all look like the typical YouTube or TikTok creator. I wanted to learn more about how B2B brands work with creators which is why... This week I’m talking to Sonya Latreille Jeans...

Welcome to week 23. The term influencer or creator might be new but the act of creating goes back to the beginning of mankind. What’s beautiful is that no two creators are the same yet there’s a common desire for self-expression. As a form of self-expression, I’ve always been fascinated by fashion which is why... This week I’m talking to Adrianne Betz. Adrianne is the founder & CEO of a children’s...

Welcome to week 22. If you’re a sports fan, you’ve experienced the power of storytelling. The rags to riches narrative. The comeback kid. It’s these stories that draw us closer to our favourite players and teams. But, how they’re told makes all the difference   This week I’m talking to Frank Smith aka Frank Michael Smith. He’s a creator with 1.2m followers on TikTok and 600K on YouTube telling sto...

Welcome to week 21. One of the reasons we follow the same creators is because of their journey. Seeing them grow up, celebrate milestones and facing challenges. They’re all parts of life that we can relate to. But, sometimes, we are more interested in their pets which is why… This week I’m chatting with Maddie Johnson. Maddie is a mission-driven creator who runs the Instagram account livingwithpic...

Welcome to week 20. With time on your hands, there’s nothing better than going down a rabbit hole and learning something new. Recently, I’ve found myself mesmerized with sleight of hand magicians. Their finesse blows me away. I wanted to learn more. That’s why… This week I’m speaking with Bao Hoang or as you might know him, Bao Magic . He is a creator on the rise who puts out educational and light...

Welcome to week 19. TikTok is a breeding ground for talent. It’s a megaphone for good content which can change someone’s life instantly. As someone who spends way too much time on the app each day I wanted to learn more about the rise of a TikTok creator which is why this week… I’m chatting with Simba. You might know him from his 'Fax, no printer' TikToks or his 'You Laugh, You Drink' series. He i...

Welcome to week 18. To me, the best influencer marketing programs look to elevate the creator beyond the contractual agreement. When brands grow alongside creators, something magical happens. I wanted to learn more about what this looks like which is why... I’m talking to Adam Hadi . Adam is the VP of Marketing at Current which is a modern bank built to meet the needs of a younger demographic who...

This week I’m talking to Dan Gregory - Dan is a barber out of London, England who has become the face of Regal Gentleman’s YouTube channel. Their growth has been phenomenal over the past two years. People find comfort in watching Dan - a world-class barber - cut a stranger's hair as he explains his thought process. It’s a true art. Beyond YouTube, Dan is involved in many ventures. He sells his own...

Welcome to week 16. Hosting this podcast has lead to many great surprises. Learning the origin stories of each creator definitely takes the cake. Every story is so unique, especially for those who started creating out of hardship.  This week I’m talking to Jo Beckwith aka Footless Jo - Jo is a creator, author and public speaker who has been creating on Youtube for the past four years. In 2017 she...

Welcome to week 15. I’ve always wondered how you decide what social platforms to build on. There’s a lot to consider, especially how to engage with your audience. If you're looking to cultivate a community, there is no better platform than on Twitch. This week I’m talking to Tre Peterson - Tre runs Medium Rare Bread on Twitch where he reviews, previews and critiques his audience’s music. His chann...

Welcome to week 14! For a lot of us learning what we love to do takes time. One experience leads to the next. Each stop on the journey teaches us something we didn’t know before. Until one day you find exactly what it was you’ve been looking for.  This week I’m talking to Tom Boyd - Today Tom is a creator who educates other creators on mindset, process and maximizing creative output. He does this...

Check out Sylvia's content on Instagram or YouTube!

Check out Bobby's videos on YouTube or follow him on Instagram

Kevin takes us through why developing your own merch as a Creator is an unbelievable marketing tool.

Ami takes us through why he believes content is king and will lead the way. 

In this interview, Hugo and I discuss why creators are rebels working to destroy outdated, old media institutions. 

In this interview, Shardul shares his thoughts on Knowledge and the three main things Public.com is looking for when it comes to Creators. Are they interested in building a community and an audience that matches their own, is there an overall vibe that meshes well, and do they align with the company mission? 

We dive deep into how Nick launched his own YouTube channel after founding his DTC company, Ollie Nickel. 

Kate Ward is building creator businesses as Director of Operations at One Day Entertainment,  a talent management and business development company based in California.

In her series, Tiffany researches and discusses an abundance of current happenings relevant to social issues and media, some of which we spoke about together.  Our conversation included Tiffany’s thoughts on money, brand sponsorships, growing a ... (Read more).

The path toward being a full-time content creator started merely as a passion for Danie. The passion sparked from living in unique, quirky homes that required unique ... (Read more).

Phil’s path in the creator space began when he started working as a comedian through college. He then gained operator experience in full-screen during the beginning of his career.  Recently, Phil was the Head of Creators at Mobcrush, followed by the Head of Gaming Creators at Facebook. Now, Phil uses what he’s learned throughout his career ...  (Read more).