Creator Craft: Tools, Mindset and Workflows for Content Creators

In this episode of The Creator Toolbox , we explore how to turn everyday moments into content gold, helping podcasters and creators build thriving channels. We share real-world examples from top YouTubers like the Aquarium Co-Op and The Hoof GP . Tune in to learn strategies for growing your audience, monetising "boring" niches, and boosting productivity with flexible co-working and AI tools. This...

In this episode of  The Creator Toolbox, we kick things off with Jacob's viral Northern Lights photography story. He shares how his stunning images went a bit loopy online and how he used Shopify to capitalise on print-on-demand sales.  Colin then breaks down his current video lighting setup, discussing the best ways to use softboxes, LED panels, and smart lights like Philips Hue to create profess...

In this special episode of  The Creator Toolbox , we dive into the craft of producing highly polished, montage or documentary content. That means one or more episodes with narration, clips from multiple interviews, music and FX, all aimed at creating a way-above-average listening and viewing experience. We'll share our experience in creating a podcast series in this way, but it applies to multi-in...

Welcome back to another episode of  The Creator Toolbox ! In this episode, we talk about our new Creator Toolbox blog and dive into ways to develop a website to suit our creative needs - from building it, to preparing the content and finally going live. We discuss the blurry lines between a blog and a website. Jacob also gives some good examples from his own experience. We then expand on why we ch...

On this episode, we dive into some automation tools that can really boost your productivity as a creator. I shared my experience with the Stream Deck, which has become an unexpected favorite of mine. It's not just for streamers – I use it for everything from controlling my studio lights to automating repetitive tasks in video editing. We also touched on browser recording tools for automating web t...

In the latest episode of The Creator Toolbox, we cover writing tools (find the best space to create shownotes, scripts or full-scale blog posts!) and SEO for a new content project (my full process for figuring out the first 30 to 50 episodes or posts on a brand new brand).

In this episode of Creator Toolbox, Colin and Jacob dive deep into two game-changing topics for content creators. First, they explore an innovative AI-powered system for repurposing podcast content into written articles, discussing the potential and limitations of this technology. They then shift gears to compare various camera setups for video content creation, from high-end DSLRs to user-friendl...

In this episode of the Creator Toolbox, Colin and Jacob discuss their journey of iterating on this very show, and how a podcast can develop and evolve over it's first few months. They delve into the process of turning it from an experimental show into a whole new content brand, and this could apply to you whether it be a podcast, YouTube channel, blog, or creator brand in general. Listeners get va...

Ever feel like you're spinning your wheels, constantly busy but not making real progress? In this episode of Creator Toolbox, Colin and Jacob cut through the "hustle culture" noise to share practical, actionable strategies for true productivity as a content creator. What You'll Learn Discover how to: Implement effective time blocking and deep work techniques Prioritize tasks and manage your energy...

Are you curious about the future of creator businesses and the power of community? Discover how community-first strategies are reshaping the creator economy! In this episode, Colin Gray and Jacob Anderson sit down with Mathilde Leo from Circle to explore the evolving landscape of online communities, content creation, and the tools that are empowering creators to build thriving businesses. In this...

Are you running a local business and dreaming of reaching a global audience? Discover how content creation can revolutionize your reach and transform your business model! In this episode, Colin Gray and Jacob Anderson explore the power of content creation in expanding a traditional business's reach. They dive into real-world examples, practical strategies, and tools that can help you transition fr...

Feeling stuck in a creative rut? Discover how to transform your low-energy days into productive powerhouses with our latest episode of Creator Toolbox! Join Colin Gray and Jacob Anderson as they dive into practical strategies for boosting productivity, leveraging new tools, and expanding your creator business. Whether you're a podcaster, writer, or aspiring content entrepreneur, this episode is pa...

Ever wondered how a tech blogger becomes a sought-after brand ambassador? Discover the inspiring journey of Richard Tubb, from IT business owner to influential content creator in the Managed Service Provider (MSP) industry. Colin Gray and Jacob Anderson sit down with Richard Tubb to explore his two-decade journey in content creation, discussing the tools, strategies, and mindset shifts that have s...

Ever dreamed of creating your own software but thought you lacked the technical skills? In this episode of Creator Toolbox, Jacob and special guest Bran explore how AI is revolutionizing the way creators can build tools and software for their audience – even with limited coding experience! Discover how AI-powered coding assistants like ChatGPT, GitHub Copilot, and Cursor are breaking down barriers...

Struggling to turn your creative ideas into profitable ventures? Discover how Justin Moore transformed his hobby into a multi-million dollar business through sponsorships! Colin Gray sits down with Justin Moore, the Creator Wizard, to explore the world of content monetization, focusing on sponsorships and brand deals. Justin shares his journey from a hobby creator to a sponsorship expert who has g...

Feeling overwhelmed by your content creation workload? Discover how to boost your productivity and streamline your creative process with our latest episode! Colin Gray and Jacob Anderson dive into a treasure trove of time-saving tools and techniques designed to help busy creators maximize their output without sacrificing quality or burning out. What You'll Learn In this episode, you'll discover: H...

Are you struggling to make sense of your digital marketing efforts? Discover how to harness the power of analytics and get clarity on what's actually helping you grow your creator business! In this episode of Creator Toolbox, Colin Gray and Jacob Anderson sit down with Amanda Webb, a digital marketing ROI and analytics mentor. Amanda shares her wealth of knowledge on essential tools and strategies...

In this episode of Creator Toolbox, Colin Gray and Jacob Anderson dive deep into the rapidly evolving world of content creation and marketing with special guest Gavin Bell, founder of PPC agency Yatter. Discover how creators and agencies are adapting their strategies to stay ahead in an increasingly AI-driven landscape. What you'll learn: The shift from traditional content creation to more authent...

Ever wonder how some creators seem to do it all? In this episode, we dive deep into the world of Arielle Nissenblatt, a powerhouse creator who manages to produce an impressive amount of content while holding down a full-time job in tech. Colin Gray and Jacob Anderson sit down with Arielle to uncover her secrets, discussing everything from productivity tools to content creation strategies. Whether...

Is your creative mind bursting with ideas but struggling to turn them into consistent content? Discover how to organize your thoughts, streamline your workflow, and sustainably grow your creator business! Join Colin Gray, Jacob Anderson, and special guest Ian Anderson Gray as they dive deep into productivity systems, community building, and leveraging AI to supercharge your content creation proces...

In this episode, Colin and Jacob discuss various tools, including Landing Pages Explained and the Rodecaster Duo. They also highlight creators of the week, How to Take Over the World and Tom Scott. The conversation covers topics such as merchant of record services, short videos, premium memberships, and the game Baldur's Gate 3. They also discuss the importance of funnels and accountability in the...

Ever feel like you're spinning your wheels, busy with daily tasks but not making progress on your big creator goals? You're not alone! In this episode, Colin Gray and Jacob Anderson dive into the art of balancing short-term productivity with long-term vision. From annual planning strategies to daily task management, we unpack the tools and techniques that can help you stay on track and achieve you...

Are you overwhelmed by the countless options for building your creator community and delivering courses? Discover the pros and cons of popular platforms and find the perfect fit for your needs! Colin Gray and Jacob Anderson, from The Podcast Host and Alitu, dive deep into the world of community and teaching platforms. They share their personal experiences, discuss the strengths and weaknesses of v...

Curious about building a successful creator business? Join us as we explore the tools, techniques, and mindsets that help content creators thrive in today's digital landscape. In this inaugural episode, Colin Gray (Founder of The Podcast Host and Alitu) and Jacob Anderson (Head of Growth) dive into their experiences running creator businesses and discuss the challenges they face along the way. Wha...