Tracy Matthews

Creatives Rule the World

Business EN ↓ 624 episodes

This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal  Here, we’re rewriting the rules of entrepreneurship. Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way. Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flo...

Author

Tracy Matthews

Category

Business

Latest episode

Jun 25, 2026

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Episodes

EP393: We're hiring! Plus, Tips For Training a Marketing Assistant 08.03.2023

Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A lot of creative types #dislike marketing so instead of leaning in, they either blow it off or do it poorly which means their sales suffer, OR they want to hire someone to do it for them. The BIG problem I often see is tha...

EP392: How to Grow Your Custom Jewelry Business in 2023 02.03.2023

One of the best moves I ever made as a jewelry designer was scaling down my jewelry business to focus only on fine, custom jewelry for private clients.  The reason WHY I love it so much is because you can make so much more money per piece when you’re delivering an experience for someone.  It took me some time to get it going but when I did amazing things happened - the referrals from google, my pr...

EP391: 3 Questions You Need on Your Custom Jewelry Forms to Close More Prospects 28.02.2023

If you a fine jeweler designing custom work, this quick Thrive by Design Short Episode will hopefully serve you.  Update your custom jewelry form with 3 really important questions if you want to increase the quality of clients that you get.  Here are the resources mentioned in the show: Apply for The Custom Jewelry Growth Accelerator   Buy My Book: The Desired Brand Effect   Are you enjoying the p...

EP390: 5 Ways to Increase Your Online Sales Conversions for Fine + Custom Jewelry 23.02.2023

Do you design custom fine jewelry?  Are you a private jewelry designer who works only with private commissioned clients?  Are you thinking about adding a custom jewelry option to your fine jewelry website? If you’re designing fine jewelry or high-end jewelry like engagement rings, wedding bands, heirloom redesign, or private commissions, I’ve got a great podcast episode for you today. I’m breaking...

EP389: Can I Grow My Jewelry Business Without Social Media? 21.02.2023

Are you completely overwhelmed or baffled by how to use social media like Instagram, Facebook, and Tik Tok for your jewelry business?    If that’s a HECK Yes, well you’re going to love this episode.    While social media can be a very important part of a digital marketing strategy for a jewelry business, it’s not 100% necessary for all types of brands.   Today on this short episode of Thrive by De...

EP388: Jewelry Brand Makeover Bootcamp Recap 16.02.2023

I am still coming down from the HIGH of the Jewelry Brand Makeover Bootcamp! What about YOU?    On the show today, I did a quick and dirty recap of some of my favorite parts of the bootcamp today and some of my key takeaways including…   My vision to help 1000 jewelry business owners grow or add an additional 100K to their sales or a number that’s meaningful to them. Key bootcamp metrics and takea...

Tuesday Tip Bonus: Building a Business Aligned With Your Vision of Success 14.02.2023

At the end of the day, things will settle out at a certain point. And it's not going to always be like this. Remember that this is just a cycle. And those who can look at it as a cycle will be so much better. Do the work now. And just get all the things that you need in place for your business.   Here are the resources mentioned in the show: Laying the Foundation Program Thrive by Design Podc...

EP387: How Much Should I Pay Myself As a Jewelry Designer? 09.02.2023

We just wrapped up the Jewelry Brand Makeover Bootcamp and it was AMAZING! We welcomed 172 (and counting) jewelry business owners into our Laying the Foundation Program . During the bootcamp, I got this question several times: How much should I pay myself as a jewelry designer? The mindset and psychology behind your pricing is really powerful and an important factor to paying yourself. That’s why...

Tuesday Tip: How to Find the Money to Invest in Your Business 07.02.2023

When you're investing in your business, I want you to think like this isn't about the output that's coming out of your bank account. It's about the input that will eventually be coming into your bank account.   Here are the resources mentioned in the show: Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf    Book a Concierge Call 👉 https://www.flourishthriveac...

EP386: When is the Right Time to Get Coaching For Your Jewelry Business 03.02.2023

Everyone looks at the cost of a book, coach, or program. Nobody considers the cost of being in the same place 1 year from now. If you’ve been considering coaching for your jewelry business, you may be wondering things like..  When is the right time to hire a coach or take a coaching program? Is my business too new for coaching? Am I too experienced to hire a coach?  Can I actually afford to hire a...

Tuesday Tip: Having the Courage to Bet on Yourself 31.01.2023

If you're still working a full time job and you're trying to grow your jewelry business. If you're someone who is a full time mom, trying to make time to get your business off the ground or you're someone who just wants to transition from your career and do it all. I'm interviewing a designer named Candice Eve Padro of Abstracted Reverie. And she joined our Laying The Foun...

EP385: Her Jewelry Business Became a Safe Haven From an Abusive Relationship 26.01.2023

It takes a lot of courage to walk away from an abusive relationship. So, when your jewelry business is part of the reason that you’re able to get out, heal and move forward… Well, that’s a true WHY for going all in on it! On the podcast today, I interviewed a very courageous woman, Claire Steckel of Skoll and Jewelry.   She took a bet on herself to go all in on her jewelry business to quit her job...

Tuesday's Tip: From Corporate to Intentional Jewelry with Joel Ingalswon 24.01.2023

One of the biggest reasons that creative businesses fail is because they aren't structured and they don't have a systematic way to grow their company. And so even though they might have gotten some success and sales and traction, you know, just doing all the things and putting themselves out there. What ends up happening is eventually they end up backtracking because they don't have...

EP384: Growing a Jewelry Business in Retirement with Rina Luban 19.01.2023

Imagine it’s 6 months from now and you have a website that’s making sales from people you didn’t know, collections that are sold out , and an increase in overall sales by 30% ? If you’re a maker who’s starting your business in retirement,, I think you’d feel pretty good, right? That’s what happened when Rina Luban decided to be open to the *signs* to be ready to be ready to be ready (nod to Abraha...

Tuesday Tip: From rags to riches with Quay Flom 17.01.2023

Inspiration comes in a lot of places and today I want to feature an amazing story. You could say from rags to riches maybe of a student of ours named Quay Flom. She went from being in a really bad place of being in extreme poverty, to now running multiple six figure business and I'm really excited to dive into her story on today's Thrive by Design Podcast.   Jewelry Brand Makeover Bootca...

EP383: From Soul-Sucking Day Job to 23 Wholesale Accounts in 1 Year with Rosie Harris 12.01.2023

If you have one of those “soul-sucking” day jobs with no opportunity for growth…. Or you just want to be inspired by another jewelry maker doing big things… You’ll love this story! Whenever I hear a good “I-quit-my-full-time-job-to-pursue-my-jewelry-biz” story, I have to learn more – especially when that designer doubled her online sales and now has 23 wholesale accounts – in just a year. Pretty m...

Tuesday Tip: Tracy's Take on Signature Style 09.01.2023

I wanted to come in and talk today a little bit more about creating your signature style and a look that you're known for. But what I really want to encourage everyone to think through as you're listening to this short episode today is how am I really pushing the limits on what I am known for, and creating original work now. Here are the resources mentioned in the show: Laying the Founda...

EP382: How to Shake Things Up to Get the Business You Want in 2023 05.01.2023

I have a theory – a lot of people prefer to suffer than break up with a toxic habit. I’m embarrassingly guilty of this… A few weeks ago, I broke up with a very bad *old* habit that snuck up on me→ acting like a victim.  I’m embarrassed to admit it! It was affecting my business, my relationship with Jason, and my leadership.  Even though I knew I had to change or things were going to get a lot wors...

Tuesday Tip; 3 Ways to Start 2023 with Intention and Action 03.01.2023

In this episode of Tuesday Tips: I really want to help you to start the year with intention. And that starts by creating a theme or a word of the year. Now that theme or word of the year is going to be the thing that helps set the tone for the rest of your year. And so I'm going to share mine with you.   Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Laying the...

EP381: How to Make Bold Moves By Overcoming Mindset Hurdles in 2023 29.12.2022

Mindset! It’s such a powerful tool for success and necessary for any jewelry business owner to reach their goals. Mindset is especially important for people who want to make at a minimum $100K in annual sales as a jewelry maker or designer .  I’ve noticed, after mentoring thousands of people with their business, that there’s a lot of shame and avoidance around the topic of creating financial succe...

Tuesday Tip; The More Confident YOU - 2023 Sales Edition 27.12.2022

In this episode I will be giving a couple of tips to help you build sales confidence and keep going in the new year.  Here are the resources mentioned in the show: Jewelry Business Owners Growth Guide Laying The Foundation Discovery Call Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us t...

EP380: 9 Ways to Reduce Your Taxes for 2022 - End of the Year 22.12.2022

Paying taxes is a necessary part of running your jewelry business and a great indicator of the profitability of your jewelry company. But let’s face it – no one likes paying taxes and there are legal ways to reduce your tax liability this year. Reducing your tax liability can feel impossible, especially this late into December. These tips are simple, actionable steps that you can take right now be...

Tuesday Tip: What Procrastination is Actually Telling You 20.12.2022

The fastest way through anything, whether it's a tough decision or getting over this procrastination thing is through.   Here are the resources mentioned in the show:   Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/   Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/momentum/#traffic   Leila Hormozi YouTube 👉 https://www.youtube.com/@leilahormozi39...

EP 379: How She Sold 100K of Her Jewelry in 55 Days With Confidence and Gumption 15.12.2022

Get inspired by Twyla Dill’s BIG goal as she shares her story of how she sold $100K of jewelry in just 55 days without an advertising budget or fancy marketing. She did it all by showing up and being herself.   Here are the resources mentioned in the show:   Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/tof Momentum Growth Accelerator for Jewelry Makers  👉 https://www.flour...

Tuesday Tip: Tip for Managing Stress During the Holidays 13.12.2022

If you need to calm yourself from anxiety and get clear-headed and focused, especially during this holiday rush, I’m sharing a Tip for Managing Stress During the Holidays. I’ve never felt clearer after implementing this simple de-stressing exercise. So tune in and try it yourself.   Here are the resources mentioned in the show:   Zach Rehder Breathwork 👉 https://www.zachrehder.com/   Apply for Tr...

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