Tracy Matthews

Creatives Rule the World

Business EN ↓ 624 episodes

This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal  Here, we’re rewriting the rules of entrepreneurship. Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way. Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flo...

Author

Tracy Matthews

Category

Business

Latest episode

Jun 25, 2026

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Episodes

EP418: You're Perfectly Flawesome with Kristina Mand-Lahkiani 11.07.2023

In the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome .    Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life .   How we learn to be self-critical   From a very young ag...

EP417: Anniversary Episode: Become Your Best Salesperson 05.07.2023

When you started your journey as a jewelry maker, you probably didn't anticipate the need to become a professional marketer as well. But here's the reality: if you're not actively marketing, it can be challenging to grow your business and engage your target audience.  Today we’re celebrating the 11th Anniversary of Flourish & Thrive and sharing practical tips to simplify your ma...

EP416: 11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media 27.06.2023

Ready to leverage the power of social media platforms like Instagram to supercharge your email list growth? Don't worry, I won't leave you hanging if Instagram isn't your cup of tea—I've got a couple of other ideas up my sleeve too! Imagine the possibilities... social media has the incredible ability to connect you with people you might never have crossed paths with otherwise....

EP415: How to Prepare to Give Your Two Weeks Notice with Amy Porterfield 22.06.2023

Are you tired of the nine-to-five grind? Do you yearn for the freedom and fulfillment that comes with running your own business? If you've ever considered quitting your day job to pursue your jewelry business full time, then you're in for a treat.  In Episode 415 of the Thrive by Design podcast I’m interviewing Amy Porterfield, an ex-corporate girl turned online marketing expert, author...

EP414: Grow Your Jewelry Business 3x Faster When You Buy Back Your Time with Dan Martell 15.06.2023

Growing up in a dysfunctional environment with an alcoholic mother, ADHD, drug abuse, foster care, and prison, best-selling author of Buy Back Your Time, Dan Martell, has an incredible and inspirational story not to be missed.  Despite feeling broken, Dan’s life took a positive turn when a prison guard named Brian expressed belief in him…  “I don’t know what you’re doing here, man; you don’t belon...

Episode 413: Summer Reading List For Jewelry Business Owners – 2023 Edition 13.06.2023

Can you feel that?    It's the warm embrace of summer wrapping around us, bringing with it a welcome slowdown for most jewelry business owners, unless you're one of the amazing souls bustling away at art shows and festivals.    High-fives if that’s you!   Either way, now's the perfect time to kick back, relax, and dive into some captivating summer reads before the holiday season rol...

Episode 412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray 08.06.2023

Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray If you don’t already know Laura (ummm…hello?), then you should! She's an amazing copywriter, writer, and master storyteller, and she’s flippin’ hilarious.  Laura has been a dear friend of mine for six or seven years and has been on the Thrive by Design podcast before, but today is extra special because she’s treating us to an...

EP411: 5 ways to grow your business during the slow summer months 01.06.2023

One of the reasons jewelry business founders feel frustrated during a slow season is that they're focused on a lack of sales instead of shifting their focus to how they can make the most of the slow summer months to grow their businesses.  In Podcast Episode 411, I'll share 5 tips to maximize your slower months for greater impact and efficiency in your business... Catch up on learning: R...

EP410: Creating a Clear Vision for the Future of Your Jewelry Business 25.05.2023

Creating a Clear Vision for the Future of Your Jewelry Business Do you have a clear vision for your business? If not, it's time to shift your focus from just making and selling to strategic planning. A clear vision improves communication with your audience, motivates your team, and fuels your business's growth.  The first step to creating your vision is to get clear about what you desire...

EP409: The 3 Crucial Steps Every Jewelry Business Owner Needs to Scale 18.05.2023

One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they're trying to create.    Without a vision, plan, or roadmap, it’s nearly impossible to get where you’re going and achieve those big goals that lead to success.   Regardless of your business vision, whether it’s scaling to a t...

EP408: How to Work With a #2 To Scale Your Business 16.05.2023

If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving forward. They know they “should” be hiring, but they put it off because they’re unsure how to hire a great team member or which activities to let a number two take ownership...

EP407: How to Feel Cash Confident in Your Jewelry Business 11.05.2023

There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets.  That didn’t bode well for me as I eventually declared bankruptcy for my first business. While I wouldn’t wish my experience on anyone, I did learn (the hard way) the importance of looking at and understanding my numbers. That’s why I’m so excited to have Meliss...

EP406: 9 Step Process for Hiring an Awesome Team Member 04.05.2023

In the beginning, when you're building a business on a shoestring, you’re probably doing everything yourself.  But as your business grows, it can get overwhelming to continue doing all the things. So, how will you know when it’s time to hire?  You’ll experience a profit or growth plateau.  Your business might start backsliding.  You start to suffer from the side effects of burnout.  I’ve seen...

EP405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM 03.05.2023

How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM What got you here is not going to get you there.   Even when you’ve had success in your business, you’ll need to adapt your strategy to get you to the next level. Growth requires plenty of introspection and getting out of the weeds to hire top talent and lead your team. Step into the role of leader and break through that g...

EP404: What's the Objective? How Your Online Strategy Grows Your Entire Jewelry Biz 25.04.2023

There’s one thing I know for sure… …just when you’ve streamlined your business processes or nailed some new piece of tech, things change!  And probably more than once if you’re in business for more than a minute. As a business owner of multiple 6 and 7 figure businesses, I’ve learned many lessons over the years, but this one thing has been key to my growth, resilience, and survival...  Being resou...

EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy 18.04.2023

Is Instagram still a viable marketing channel for your jewelry business? Great question which comes on the heels of a maker movement happening on Instagram right now. Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers. The video went viral and started a movement of frust...

EP402: Ask Me Anything Q&A 06.04.2023

Q: How do I grow my jewelry sales on my website? A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice.  One of my favorite things to do is to answer your burning questions! That’s why from time to time, I do an Ask Me Anything Q&A and today’s topic replay is all things online sales.  Listen to episode #402 of Thrive by Design to get your all...

EP401: How They Did It – Online Sales Panel 04.04.2023

If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode! Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online, Every story of growth is different AND every designer is at a different level of success. The designers featured  have customized designs, handmade jewelry, metal clay jewelry, fine jewe...

EP400: From Extreme Burnout to Creatively Inspired with Morgan McGoff 30.03.2023

Overcoming Creative Burnout in Jewelry Business: Discover how Morgan McGoff of Skinny Dip jewelry rekindled her passion, boosted sales by 26%, and found inspiration in the Train Your Customers to Buy Online Program. Listen to episode #400 of Thrive by Design for her game-changing tips! During the episode, Morgan chats about or Train Your Customers to Buy From You Online Program. This 12-week accel...

EP399: Your Business Will Only Grow As Much as You Grow 29.03.2023

Have you ever felt stuck in the same place for a LONG time?  Or maybe you say that you want something to change or be different but you aren’t taking the actions to change for yourself. I’m not here to call you out [well maybe a little] but more so to HELP you overcome the biggest bottleneck to your business growth – YOU.  If things aren’t growing for you, listen to today’s short and sweet episode...

EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson 23.03.2023

Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU! What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business?  When I first met my guest on the show today, Ulka Wilson of Ulka Rocks, she proudly announced that she was a shopaholic (even as she was collecting a lot of inventory behind the scenes).  Ulka is a graduate of our T...

EP397: Why Many Online Sales Strategies Fail 21.03.2023

Are you a jewelry business owner struggling to make sales online?  You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for some reason you just can’t seem to make predictable online sales? Growing your jewelry website sales takes a strategic approach that’s part tactics, part creativity, and part consistency. If you...

EP396: How Live Selling Transformed Her Online Jewelry Sales 16.03.2023

There’s a lot that goes into growing your jewelry sales – online. One thing is for sure,  Live Selling is a great way to create “community” around your brand, get more website traffic, and scale your growth.   I am passionate about helping jewelry business owners grow their businesses and create multiple streams of revenue. In my experience, I see a lot of jewelry makers who thrive selling in pers...

EP395: 3 Rules for Planning Your Next Online Sales Promotion 14.03.2023

One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products.  You know why? They don’t take the time out to plan their next online sales promotion because they’re busy with their in person shows, they’re overwhelmed by marketing, or they don’t know HOW to plan a success...

EP394: What's Working Now: SMS Marketing For The Jewelry Industry with Taylor Frame 09.03.2023

Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?  If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You know why? Because, when a subscriber opens up your message, the chances that they’ll click through to your website are so much higher than email marketing. The data tells us that 19% of p...

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