Tracy Matthews
Creatives Rule the World
This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal Here, we’re rewriting the rules of entrepreneurship. Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way. Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flo...
Author
Tracy Matthews
Category
Podcast website
Latest episode
Jun 25, 2026
Where to listen?
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Episodes
EP 342: 3 Key Hires You Need to Scale to 7-Figures 01.03.2022 29:47
Discover the do’s and don’ts when it comes to hiring your core team for your jewelry business. In this podcast episode I’ll talk about the 3 key hires for your jewelry business, and discuss the exact tools and strategies I used to hire my team members for my 7 figure business. Here are the resources mentioned in the show: Momentum Elevate: 👉 https://www.flourishthriveacademy.com/momentum/ Maste...
EP 341: Jewelry Brand Makeover Bootcamp Recap 22.02.2022 33:57
“ The only path to growth is change.” In this podcast episode I’ll give you a recap of our epic Jewelry Brand Makeover Bootcamp 2022. Get to relive the fun events, entertaining contests and get the key takeaways that our community has been raving about. Plus you’ll get to find out what’s next after this life-changing event. Here are the resources mentioned in the show: Strategy Audit: 👉 https:...
EP 340: How to Be Awesome on Camera in Interviews with Kim Rittberg 15.02.2022 35:37
Kim Rittberg has 15 years of experience in journalism, marketing, and branding at Netflix, People, Pop Sugar, Us Weekly, Fox News, and Inside Edition. She’s also done branded content for Bloomingdales, P&G, Essie, Kia, and more. In this episode, Kim gives helpful tips for your jewelry business so you can craft and customize your communication and content for media outlets. Here are the resourc...
EP 339 How to Create a Benefits Ladder to Sell More This Year 08.02.2022 29:33
Monica Sharma-Patnekar, a branding, and marketing expert who has worked with Fortune 500 companies like Google, spills her secrets about creating a “benefits ladder.” It’ll help you better communicate and connect with your customers so you can sell more jewelry pieces this year without the stress and overwhelm. Here are the resources mentioned in the show: The Desired Brand Effect 👉 https://desi...
EP 338: From Corporate Leader to Full Time Jewelry Entrepreneur wtih Joel Ingwaldson 24.01.2022 36:00
Jewelry industry veteran Joel Ingwaldson of Darshan Sacred Jewelry shares her journey from being a corporate leader to forming her own jewelry brand. Get insights from her expertise and discover why she almost lost her jewelry business, then turn it from bootstrapped to an increase of 308%. Here are the resources mentioned in the show: Top 5 Traits of a 6-Figure Jewelry Brand Masterclass 👉 h...
EP 337: Help and Hope for Start Ups and Makers with Full Time Jobs with Candice Eve Padro 18.01.2022 38:37
Candice Eve Padro of Abstracted Reverie shares her journey and struggles as a start-up jewelry maker with a full-time job. Discover how Candice made time and became productive with her jewelry business and increased it by 300% despite having a demanding full-time job. Here are the resources mentioned in the show: FREE Jewelry Brand Makeover Bootcamp 2022 👉 https://flourishthriveacademy.com/s...
EP336: From Poverty to Thriving Multi 6 Figure Brand 13.01.2022 38:57
Quay Flom of Yellow Bird Arts Duluth shares her journey from poverty to a thriving multi 6-Figure Jewelry brand owner and designer. Discover the EXACT steps she took that led her to consistent sales and building a multi 6 figure retail chain store. Here are the resources mentioned in the show: FREE Jewelry Brand Makeover Bootcamp 2022 👉 https://flourishthriveacademy.com/strategy Laying t...
EP335: How to Handle Inflation and Pricing Without Creating Price Resistance 10.01.2022 37:51
Jason Ayers, a business coach who helps $1MM to $10MM companies optimize and streamline businesses, simplifies the topic on inflation and pricing. Demystify these economic factors and handle inflation and pricing without creating price resistance with your customers. Here are the resources mentioned in the show: Join our FREE Jewelry Brand Makeover Bootcamp 2022 👉 https://flourishthriveacade...
EP334: You are a Bad-Ass - Time to Show Up Like One This Year 04.01.2022 33:29
Your beliefs about yourself might mean the difference between you reaching your goals or not this year. The key distinction here is that when you operate from a success mindset, you have the POWER to overcome adversity, change your situation at any time and do amazing things with your life. You are a Bad-Ass, and it’s time to show up like one this year. Here are the resources mentioned in the s...
EP 333: 3 Ways to Play Bigger in 2022 28.12.2021 38:16
Play Bigger this New Year. It's time to evaluate if you have been letting fear be the driver of your decision making process. In order to live a big full life, you have to have the highs and lows and the full spectrum of emotions to have that full experience. Recognize the indicators if you're playing small, and flip that narrative into playing bigger in the new year. Here are the reso...
EP 332: Your Leave Behind List to Launch into the New Year With a Bang 23.12.2021 33:48
Create your “Leave Behind List” to launch into the New Year with a bang. After all the chaos and drama of the past few years, we really need to find the balance of how to get to a place where it’s fully aligned with our vision and our purpose. Know what it is we want in our business and in our life. To achieve this you need to leave behind the baggage that no longer serves you then properly plan f...
EP 331: Positioning Your Brand and Sweat Proof Jewelry with OXB 21.12.2021 34:27
Creating the Desired Brand Effect for your jewelry business is crucial in standing out in the industry’s saturated market. One of ways to achieve this is through smart brand positioning. OXB is proof that having a unique angle can catapult your brand, even turning the simple idea of sweat proof gold filled jewelry into an extraordinary success. Here are the resources mentioned in the show: 7+...
EP 330: Mental Wealth with Michelle I. Gomez 16.12.2021 46:19
As a life and business coach, Michelle I. Gomez’s goal is to help creatives learn to use their trauma as fuel for creativity, rather than as a barrier to joy. National Suicide Prevention Hotline: 1-800-273-8255 Crisis Text Line: Text Hello to 741741 National Domestic Violence Hotline: Text "START" to 88788 or call 1-800-799-7233 SAMHSA National Helpline: 1-800-662-4357 Here ar...
EP 329: Healing Trauma and Mental Health with Jennifer Tippett 14.12.2021 33:03
Dr. Jennifer Tippett is a licensed psychologist and faculty member at the University of Denver's Graduate School of Professional Psychology. She sat down with me to share mental health resources and talk frankly about how trauma impacts our lives as creatives, business owners, and people. National Suicide Prevention Hotline: 1-800-273-8255 Crisis Text Line: Text Hello to 741741 Nationa...
EP 328: The Mindset Shifts Required to Become a 7 Figure Business Owner 07.12.2021 33:30
When it comes to growth, how you show up is more important than anything else you do in business. Let’s look at some of the key mindset shifts that set highly successful jewelry designers apart from the rest. Here are the resources mentioned in the show: 7+ Figure Jewelry Company Masterclass 👉 https://flourishthriveacademy.com/sevenfigures The Desired Brand Effect Book 👉 https://desiredbra...
EP 327: What It Really Takes to Grow From $100K to $500K 30.11.2021 35:38
So many successful jewelry designers get stuck around the $100k mark in business. Let’s talk about 5 steps you can take to get out of your own way and strategically scale. Here are the resources mentioned in the show: Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum/ The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Apply for a FREE Strategy Audit 👉 https:...
Bonus Episode: Happy Thanksgiving + Gratitude Practice 25.11.2021 49:22
Happy Thanksgiving, m’dear! Whether you celebrate the traditional holiday or not, I invite you to join me in a 3-step gratitude exercise to help you really put into perspective just how far you’ve come this year. Here are the resources mentioned in the show: The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Apply for a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strat...
Bonus Episode: Happy Thanksgiving + Gratitude Practice 25.11.2021 49:22
Happy Thanksgiving, m’dear! Whether you celebrate the traditional holiday or not, I invite you to join me in a 3-step gratitude exercise to help you really put into perspective just how far you’ve come this year. Here are the resources mentioned in the show: The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Apply for a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strat...
EP326: Perceived Value is an Inside Job with Allyson Hayes 23.11.2021 49:22
Allyson Hayes of Precious Elements Designs shares how her mindset transformed, along with her business, once she doubled her prices and started charging what she’s worth. Here are the resources mentioned in the show: The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Apply for a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy Resources for Jewelry Designers 👉 ht...
EP 326: Shop One in Five (Small Businesses) This Holiday Season 16.11.2021 39:47
Co-hosts of The Product Boss Podcast, Jacqueline Snyder and Minna Khounlo-Sithep, share the journey that led them to create Shop 1-in-5, an online small business directory that became a movement. Here are the resources mentioned in the show: Shop 1-in-5 👉 https://shop1in5.com/take-the-pledge/ Biggest Small Biz Holiday Collab Ever 👉 https://shop1in5.com/deals The Desired Brand Effect 👉 h...
EP 324: The Desired Brand Effect - How to Create Desire For Your Jewelry Brand 09.11.2021 40:38
Unpacking The Desired Brand Effect methodology and how it can help you build a six or seven figure business online that supports the lifestyle you want. Here are the resources mentioned in the show: The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Coaching Programs 👉 https://flourishthriveacademy.com/programs/ Resources for Jewelry Designers 👉 https://flourishthriveacademy.com...
EP323: Shows are back! It's how you leverage them that matters 02.11.2021 43:35
Successful jewelry designer and Momentum coach Ana Maria Andricain details how to leverage in-person events for your jewelry business in a post-pandemic market. Here are the resources mentioned in the show: Desired Brand Effect Book 👉 https://desiredbrandeffect.com/ Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum/ Are you enjoying the podcast? We’d be so grateful if you ga...
EP322: Behind the Scenes of the Desired Brand Effect 26.10.2021 36:45
The Desired Brand Effect launches on November 9th! Here’s an inside look at what it takes to publish a book online and how The Desired Brand Effect came to be. Here are the resources mentioned in the show: Pre-Order 👉 https://desiredbrandeffect.com/ Launch Team 👉 https://flourishthriveacademy.com/launchteam Get help with your jewelry biz 👉 https://flourishthriveacademy.com/strategy Ar...
EP321: REELs (and Tik Tok) for Beginners with Shelby Clement 19.10.2021 46:45
Marketing expert Shelby Clement talks simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok. Here are the resources mentioned in the show: Shelby Clement Marketing 👉 https://instagram.com/shelbyclementmarketing/ Desired Brand Effect Book 👉 https://desiredbrandeffect.com/ Apply for a FREE Strategy Audit 👉 http://flourishthriveacademy.com/strategy Mo...
EP320: The Mindset Shift That 4x'd One Designer's Sales with Alisha Merrick 14.10.2021 50:43
How one jewelry designer shifted her mindset, transformed her business, and doubled her sales two years in a row. Here are the resources mentioned in the show: Alisha Merrick 👉 https://alishamerrickart.com/ FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy Momentum 👉 https://flourishthriveacademy.com/momentum Desired Brand Effect Book 👉 https://desiredbrandeffect.com/...
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