Tracy Matthews

Creatives Rule the World

Business EN ↓ 624 episodes

This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal  Here, we’re rewriting the rules of entrepreneurship. Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way. Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flo...

Author

Tracy Matthews

Category

Business

Latest episode

Jun 25, 2026

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Episodes

EP 365: How to Recover From Burnout and Get Back Into the Swing of Things 08.09.2022

You started something that you’re so passionate about, and you’ve poured your heart into it for a long time, but for some reason your business is starting to burn you into the ground. Let’s talk about how to recover from burnout and step back into the role of the visionary leader your business needs.   Here are the resources mentioned in the show:   FREE Timeless Brand Masterclass 👉 https://flour...

EP 364: Conscious Leadership and the Future of Work with Sarah Hawley 04.08.2022

Sarah Hawley, author of Conscious Leadership and founder of Growmotely, shares how to become a conscious leader in your business and build authentic, loyal teams who will be dedicated to your vision.   Here are the resources mentioned in the show:   Read Conscious Leadership 👉 https://sarahhawley.life/book/     Check Out Growmotely 👉 https://flourishthriveacademy.com/growmotely     Apply for TYC...

Online Sales: The Easy Way vs. The Hard Way 02.08.2022

How to make online sales the easy way as a busy, independent jewelry designer.   Here are the resources mentioned in the show:   Apply for TYC 👉 https://flourishthriveacademy.com/tyc     Ramp Up Your Holiday Sales Replay 👉 http://flourishthriveacademy.com/rampup     Read the First Chapter of The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/   Are you enjoying the podcast? We’d...

EP 363: How Getting Your Marketing Calendar in Order has a Direct Correlation to Sales 26.07.2022

If you’re scrambling to get everything together at the last minute this holiday season, your marketing is not going to be very effective, and your sales will take a huge hit. Here’s how you can avoid that, from one procrastinator to another.   Here are the resources mentioned in the show:   TYC Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/tyc     Claire Mannheimer 👉 https://flou...

EP 362: The Lazy Reels Strategy That Grew Her Audience to 26K and Doubled Her Online Sales with Claire Mannheimer 19.07.2022

Momentum student Claire Mannheimer shares her brilliant, “lazy” Reels strategy that grew her Instagram following from 2,500 to 26,000 in just six months and doubled her sales. The best part? She does it all while relaxing on her couch.   Here are the resources mentioned in the show:   Follow Claire on Instagram 👉 https://instagram.com/adorn.to.rise/     TYC Holiday Sales Accelerator 👉 https://fl...

EP 361: Live Selling: How to Increase Your Online and In-Person Sales Conversions by Adopting the Strategies of QVC & HSN with Lisa Elizondo 12.07.2022

Momentum Head Coach Lisa Elizondo built a jewelry company selling on TV shopping networks like QVC and HSN. Now, she’s teaching you how to use those same sales strategies to grow your online sales, host successful virtual trunk shows, and become an expert at selling your products in-person.   Here are the resources mentioned in the show:   TYC Holiday Sales Accelerator 👉 https://flourishthriveaca...

EP 360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer 05.07.2022

If there's anything that the last couple of years has taught us, it's that you should be prepared. In this special episode, my co-founder, Robin Kramer, and I talked about the future of the jewelry industry and how you can stay ahead of the curve. We also shared a ton of tips, strategies, and real-life observations of what jewelry designers and makers who are crushing it are doing in the...

EP 359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan 28.06.2022

Copywriter and pre-launch strategist Brenna McGowan on how creating a pre-launch strategy can build anticipation, increase your visibility, and boost sales for your next big promotion.   Here are the resources mentioned in the show:   Brenna’s Free Cheatsheet 👉 https://brennamcgowan.co/cheatsheet/     Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/holidayaccelerator     The Desire...

EP 358: How to Build Your Email List Using Etsy 21.06.2022

How to build an email list for your jewelry brand using Etsy - without breaking the rules and getting your shop shut down. An interview with our community manager, Lauren Shaddow.   Here are the resources mentioned in the show:   Lauren Shaddow 👉 https://www.laurenshaddow.com/     Supercharge Masterclass 👉 https://flourishthriveacademy.com/supercharge     Book A FREE Strategy Audit 👉 https://ww...

How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business) 16.06.2022

It’s no secret that we’re in the middle of an economic downturn. Prices are going up, wages are stagnating, and your dollar doesn’t stretch as far as it used to. You may feel uncertain about the future of your small jewelry business, but you don’t have to let that uncertainty control you. Here’s what you can do now to protect your creativity and your biz when it feels like the world is ending (eve...

EP 357: 5 Steps to More Online Sales This Summer 14.06.2022

Summer is a notoriously slow season for most jewelry designers, but it doesn’t have to be. Follow these 5 simple steps to get some extra cash flowing in your biz during the sunny months.   Here are the resources mentioned in the show:   Supercharge Your Online Sales Masterclass 👉 https://flourishthriveacademy.com/supercharge   The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapte...

EP 356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis 07.06.2022

Jane Paradis left her job as Senior VP of Marketing at Lilly Pulitzer to start Jane Win Jewelry. She shares her story of transitioning from the corporate life to entrepreneurship and building a wildly successful jewelry business from the ground up.   Here are the resources mentioned in the show:   Jane Win Jewelry 👉 https://janewin.com/     Need help with your biz? Book a FREE Strategy Audit 👉 h...

EP 355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf 31.05.2022

Now is the time to start planning your holiday PR strategy. Veteran design publicist Nora Wolf, of Wolf PR and Wolf Craft, talks through the basics of how to pitch your products to holiday gift guides in a way that will actually get your brand noticed.    Here are the resources mentioned in the show:   Nora’s Holiday PR Workshop - June 7 👉 http://flourishthriveacademy.com/holidaypr     Wolf Craft...

EP 354: How Do I Deal With the Uncertainty of Shifting My Biz From a Side Hustle to One That Pays the Bills with Marissa Hess 26.05.2022

Marissa Hess is the founder of OSO Design Lab and one of our incredible Laying the Foundation students. She’s been designing jewelry with her husband for the last four years and together they’ve built a successful side hustle. Now, they’re ready to take it to the next level. In this live coaching session, we strategize the best way to turn her side hustle into a full-time creative business that ac...

EP 353: How to Use Consumer Buying Trends in Your Marketing in 2022 17.05.2022

Phillip Stutts identified three distinct buyer personas as a result of his cutting-edge 2022 market research with Win Big Media. I’m breaking down each persona and discussing how you can use his research to make informed marketing decisions for your jewelry brand.   Here are the resources mentioned in the show:   Amy Porterfield & Phillip Stutts Interview 👉 https://www.amyporterfield.com/2022...

EP 352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher 10.05.2022

In this Thrive By Design episode, expert jewelry storyteller Siobhan Maher reveals her creative process for crafting powerful and persuasive stories that captivate your audience's attention and help you stand out in a saturated market. Whether you're an independent designer wanting to increase sales or just looking to connect more with customers, this podcast will give you the tools you...

EP 351: Live Coaching: How Do I Get Over The Fear of Raising My Prices with Manda Wylde 03.05.2022

Manda Wylde shares her amazing story of overcoming her fear of pricing her jewelry while dealing with a debilitating illness. In this episode of Thrive by Design Podcast , she talks about how she raised her price despite her self-doubt, mixed customer feedback, and personal challenges being diagnosed with a debilitating illness. Her unstoppable creative spirit will inspire you so tune in to this e...

EP 350: 9 Things I Wish I Would've Known in the Beginning Stages of my Jewelry Company 26.04.2022

Whether you’re a total newbie or in a place where you’re trying to grow, you’ll love this episode of the Thrive by Design Podcast . I walk you through 9 things I wish I would have known in the beginning stages of my jewelry company. So whether you’re starting a business, you’ve been at this for a while, I hope you find some value in these tips. Whether you’ve had a jewelry business for years or yo...

EP 349: ETSY! Boycott the Platform or Use it as a Tool for Growth? 26.04.2022

Etsy is a very competitive marketplace for jewelry designers, but they have been on the receiving end of a backlash from sellers as they implement higher fees. Is there a way for sellers to use this price hike to their advantage? Listen to this episode to know the thoughts of Flourish & Thrive Chief Visionary Officer on this controversial event.   Here are the resources mentioned in the show:...

EP 348: Questions to Ask Yourself If Your Jewelry Sales Aren't Growing 19.04.2022

Challenges business owners whose sales have plateaued or worse, have decline to reflect and evaluate. By asking themselves these key questions, business owners can pinpoint areas where they need to improve and make the necessary changes to see results. Listen to the full episode to find out the most important ingredient in one’s success.   Here are the resources mentioned in the show:   Laying the...

EP 347: How to Stay Focused When the World is Falling Apart 12.04.2022

In today's episode, we're talking about how to stay focused on our goals when our world is disrupted by an economic downturn. The massive inflation affects our business in so many ways like the fuel price hike which has a domino effect on shipment, cost of raw materials, plane flights, and many more. But we don't have to sink further into the rabbit hole. Listen to the full episode...

EP 346: Stop the Scroll with Better Headlines and Hooks with Reese Spykerman 05.04.2022

Copywriting is a powerful tool that can help independent jewelry designers make sales from their websites. You can create headlines that stand out, capture attention and sell products at one glance. But not all business owners are skilled copywriters — and they don’t have to be. Today’s guest, Reese Spykerman shares the formula for attention-grabbing headlines that will stop your audience from scr...

EP 345: How ONE Geeky Maker Doubled Her Business to $265K by Doing Less 16.03.2022

Stephenie Denault is the Chief Visionary Officer of Le Dragon Argenté, a jewelry business in Quebec, Canada. As an artist, she struggled from having dyslexia, ADD alongside the lack of a supportive community. She was surprised when her TikTok video of jewelry products went viral. And after taking the Momentum program, she made a whooping $265K in sales in 2021— twice her usual income from her cust...

EP 344: How Emery and Opal Grew Their Handmade Jewelry Business to a Million Dollars 15.03.2022

Tiffany and Amanda Reis of Emery and Opal launched their handmade jewelry line on Etsy years ago. But after experiencing zero sales due to Etsy being offline, these sisters realized the dangers of relying too much on the platform. With the help of our Momentum Program, Tiffany and Amanda learned how to diversify and use multiple channels to grow their handmade jewelry into a million dollars. Disco...

EP 343: Create A Simple Plan for Financial Growth 08.03.2022

If you want to increase the odds of survival of your jewelry business, you need to learn how to manage your business finances. Melissa Houston, a Chartered Professional Accountant (CPA) for over 20 years helps successful business owners increase profit margins so they can keep more money for themselves and increase net worth. It's her passion to help entrepreneurs and business owners understa...

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