Creative Tangent

Langley Barth is a product marketer at Intuit who came to the role through a very different front door. Six years as a Naval officer, a design thinking framework borrowed from his wife, and a spreadsheet full of career conversations he ran like a hypothesis test. In this episode, he and Garus dig into what it actually means to listen to customers, not just run through a discussion guide, but follo...

Jason Faber is an SEO and growth leader who left a senior role at Shopify to build his own fractional consulting practice. This conversation is a clear-eyed look at what SEO actually is in 2026. Jason digs into how search is being reshaped by AI and LLMs, why traffic going down doesn't always mean something's wrong, and how the discovery-to-conversion journey has quietly moved into a &quot...

Evelyn Cools is a fractional marketing and growth advisor who helps early-stage B2B founders take marketing from zero to one. In this conversation, she breaks down exactly what that means in practice. She talks about what founders get wrong when hiring their first marketer, and why having the right foundations in place matters more than jumping straight into campaigns and also why paid ads are rar...

In this episode, Lance Spence shares his unconventional path into product marketing and explores how his background in journalism and live television shaped the way he simplifies complex ideas, why product marketing often feels like producing a daily show, and how working closely with sales, creatives, and product teams is key to making things actually land. Lance also reflects on the importance o...

In this episode, Fábio Ferreira shares insights on building a marketing and design agency rooted in empathy, collaboration, and strategy. From his journey across Portugal, Spain, and Canada to co-founding Go Banana!, he reflects on how human connection, clear communication, and adaptability shape both creative work and business growth. He also explores the intersection of marketing and design, and...

We sit down with Wesley Slover, founder of Sanctus Audio and the mind behind sounds you’ve probably heard through Discord, Asana, and Under Armour , without realizing it—to explore how audio shapes the way we experience products, brands, and everyday interactions.  Wesley shares how he designs sound for real-world contexts, collaborating with clients, and the often invisible role audio plays in sh...

Elaine Kwok, marketing leader and co-owner of Go Banana Marketing, joins us on Creative Tangent to unpack how marketers can simplify complex products, make safer ideas more useful, and build messaging around what actually moves buyers. From healthcare and clean tech to entrepreneurship and ethics, the conversation explores how strong messaging is built through research, empathy, and a clear unders...

Before we dive into the conversations, here’s a quick introduction to Creative Tangent . This show is about marketing, craft, and story, and the part nobody puts in the case study. The messy middle where ideas evolve, strategies shift, and great work slowly takes shape. In this short episode, host Garus Booth explains why the podcast exists, what you’ll hear in future episodes, and why sometimes t...