Creative Springs: A Marketing Podcast

Every successful campaign starts with knowing exactly who you’re trying to reach. In this episode, Jen and Lauren unpack the first step in Creative Springs’ five-step campaign framework: identifying your audience. They’ll share how to build detailed user personas, dig into both demographic and psychographic insights, and uncover where your audience spends their time — online and offline. You’ll le...

Most campaigns fail before they even start — not because the ideas aren’t good, but because no one stops to ask the right questions. In this episode, we’re breaking down the five-step framework we use at Creative Springs to turn guesswork into strategy — and strategy into results. From identifying your audience and crafting the right message to setting your strategy, implementing tactics, and anal...

Most campaigns fail before they even start — not because the ideas aren’t good, but because no one stops to ask the right questions. In this episode, we’re breaking down the five-step framework we use at Creative Springs to turn guesswork into strategy — and strategy into results. From identifying your audience and crafting the right message to setting your strategy, implementing tactics, and anal...