Creative Control

One would think an inventor's job should be identifying a problem and building an innovative solution to fix it. Simone Giertz has been great about the first part but intentionally "shitty" about the second. For most of her career as an inventor and content creator, Simone has been the self-proclaimed "Queen of Shitty Robots" with inventions that were never meant to be anything more than a punchli...

Rounding out this 3-episode arc of the current state of social media platforms is the question of government regulation. We know social media companies aren't as forthright as they could be about how their platforms work. And we know social media has fundamentally impacted politics and our health. So what's the government doing about social media? Top executives across Meta, Twitter, TikTok, YouTu...

Does this sound familiar? You open Instagram or TikTok to kill some time, and the next thing you know, your eyes are dried out and your thumb feels like it’s about to fall off. It’s only then you realize how long you’ve been scrolling. For most of us, spending sometimes hours on social media leaves us a little achy but mainly just feeling guilty for having wasted a chunk of our day. But for some p...

It feels strange to think back to a time when we weren’t so concerned with social media algorithms. For years, we accepted this idea that algorithms were there to serve us more of what we love online. Which is true…to a certain degree. Since 2016, that rosier depiction of algorithms has completely disintegrated. Now when we talk about algorithms, we’re talking about issues like mental health, addi...

When Lilly Singh started her YouTube channel in 2010, she was all about the hustle, which led to a number of opportunities including acting roles and a late-night talk show. But in that hustling, Lilly admits her value system got out of whack. She was so focused on accolades and awards that she never thought to tie her value to things like mental health or self-growth. But now she's turning it aro...

Last week I discussed burnout with therapist Kati Morton and got into the nuts and bolts of what happens in our brains when we experience burnout and how to recover from it. But I also wanted to get the perspective of a content creator. Mayuko Inoue is a software engineer who's worked for Intuit, Patreon, and Netflix. But she left her stabile career behind to become a full-time creator in 2020. So...

Before the World Health Organization officially recognized burnout as a syndrome in 2019, there was already a mounting wave of high-profile creators speaking out against what they felt as pressure from platforms to consistently churn out content or their channels would suffer. And, unsurprisingly, the past two years have only made burnout worse. But therapist and content creator Kati Morton explai...

Since starting her channel in 2017, Emma Chamberlain has amassed more than 11 million YouTube subscribers, in large part because of her wry comedic tone and signature lo-fi editing style. Not being overproduced in both the look and content of her vlogs made Emma more relatable to an audience that increasingly has favored content creators removing the literal and proverbial filters from their lives...

Doctors are taking to platforms like TikTok and Twitter to make medicine less of a mystery for people—and becoming celebrities along the way. But the ethics here are in a very grey area. We’ve seen how misinformation can run rampant on social media. And we’ve also seen that it doesn’t take much for anyone to gain a following online. So I wanted to explore this to get a better understanding of what...

As the cofounder and CEO of Patreon (and a creator himself), Jack Conte’s whole mission has been helping creators make a stable living. Patreon allows creators to charge monthly or annual subscription fees for access to their content. And since the company started nine years ago, it’s paid out $3.5 billion to more than 250,000 creators. Patreon itself was recently valued at $4 billion, so clearly...

Spotter buys YouTubers’s back catalogs in exchange for capital to grow their businesses—and the company recently announced plans to invest $1 billion in creators. CEO Aaron DeBevoise explains who’s getting a cut, the possibility of expanding to TikTok, and how changes to YouTube could impact Spotter.

When you think about things having a copyright, what probably comes to mind are movies, music, and books—but what about dance moves? Historically, copyrighting choreography favors artists working in more traditional forms like ballet or modern dance, while choreography in videos games, music videos, and social media have remained in copyright law's blindspot. But, as we explore in this episode, ho...

In the first episode of Fast Company's new podcast Creative Control, host KC Ifeanyi dives into the tangled history of the NCAA and collegiate athletes being able to earn money from their name, image, and likeness. The new policy has been a long time coming for athletes in the NCAA who can now score brand deals and monetize their social media. But the rules here are still very fragmented. So how a...

Fast Company's new podcast Creative Control is taking a deep dive into the forces shaping the creator economy, and what it means for its future. Creative Control premieres next week, and be sure to subscribe to the podcast so you don’t miss new episodes every Thursday.

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our very first season of Creative Conversation in 2018 with YouTube beauty guru Jackie Aina.

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our forth season of Creative Conversation in 2021 with legendary actor Wayne Brady.

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2020 with viral rapper Saweetie.

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with celebrated actor Paul Scheer.

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with powerhouse actor Carrie Coon.

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with celebrated author David Sedaris.

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with legendary actor Regina Hall.

A message on what's to come in the new year.

Today we have a special holiday episode where KC chatted with World Changing Ideas Host Talib Visram and The New Way We Work Host Kate Davis to reflect on the past year here at Fast Company and to share some of their New Year's resolutions. 

We have another roundup of the best answers to that all-important question: How do you define creativity? Enjoy!

Tracy Oliver has made it a point in her career as a film and TV producer and writer to center her work around Black women—but, most importantly, Black women who are allowed to be more than just savior figures or martyrs of Black trauma. From the box office hit Girls Trip to her latest show Harlem, Tracy creates worlds where Black women can be ridiculous, gross, lighthearted—they can just be human....