Creative Control

A few weeks ago, Elon Musk, Twitter’s new CEO, tweeted a poll asking if he should bring back Vine, the short-form video app Twitter purchased in 2012 but shuttered in 2016. Nearly 5 million votes later, 70% of people had voted to resurrect Vine. There were a number of factors that led to the app’s downfall. So if Vine were to come back, what would it need to do differently? More importantly, could...

Most creators know they won’t reach the level of getting insanely lucrative brand deals or tens of millions of followers—and that’s perfectly fine. The overall sentiment from creators is that they just want stable and reliable income, i.e. a more robust middle class. It's a reasonable request but one that hasn’t been so easy to attain. A perfect vehicle to explore this right now is Twitch. In case...

When you think about what you’re already shelling out for on-demand entertainment with Netflix, Spotify, Disney+, Apple Music, HBO Max, how do content creators fit within your budget? We conducted a poll to get some answers. And to help me unpack these results, I reached out to Anthony Iaffaldano, VP of sales, marketing, and insights at Fandom.

We’ve explored how algorithms and content moderation can make some creators feel targeted on social platforms. One way creators are getting around being flagged is through algospeak, e.g. using “unalive” instead of dead, “seggs” instead of sex, “corn” instead of porn, etc. Coded internet language has been around for decades, most commonly known as leetspeak. But no matter what you call it, massagi...

If you’re on TikTok, Michael Le has undoubtedly landed on your For You page at some point with his dance videos, which have earned him 52 million followers and more than 10 billion views. Now Michael is launching Joystick, a gaming ecosystem that aims to empower users and content creators to become business owners. According to Michael, the key to his success has been adapting and experimenting bo...

In this special podcast episode, hear the latest on what’s taking place in edge computing and hybrid cloud from a top industry executive at AWS. Also learn how these innovations can ultimately help you transform your business.

 You think you know where a skit from Antonio Baldwin (aka Tony Talks) is headed until the punchlines start hitting you in the most unexpected places. It’s the kind of random comedy that forces you to pay attention—and it’s certainly caught the attention of his growing audience. Tony landed a spot on Fast Company’s inaugural Creator 25 list, and you need only watch his content (and listen to this...

A lot of people say success in the creator economy is democratized: You put in the work, stay consistent, and you’ll find your audience and revenue. That may be true for some, but for many marginalized creators success feels like a steeper hill to climb than it should be. Discoverability is crucial to any creator’s career online. But what happens when the algorithms powering discoverability seem t...

Brittany "Broski" Tomlinson turned her 15 seconds of fame as "the Kombucha girl" meme into a full-fledged career. In this live episode of Fast Company's podcast Creative Control, Tomlinson gives her candid take on the creator economy and explains how she's building a name for herself offline.

Here is a sneak peek of Season 2! Creative Control premieres next week, and be sure to subscribe to the podcast so you don’t miss new episodes every Thursday.

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

Every company’s success is tied to its talent - recruiting and retaining the employees needed to deliver high-level customer experiences that support the bottom line. Yet rapid transformation has disrupted many things that organizations used to do to maintain great company cultures. So how can business leaders reimagine their employee experiences to meet the needs of their workforces? How does tha...

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

Over the past 15 episodes, we covered a lot of ground within the creator economy. For the season one finale, we're revisiting some of these topics with Kaya Yurieff, a reporter with The Information who's also been sorting through the ups and downs of this space. In this episode, Kaya gives her opinion on burnout, the creator middle class, and government regulation of social media, as well as her f...

Last week, we profiled a talent agency working specifically with deaf and disabled creators. This week, we're going even further into the space of marginalized creators with Annelise Campbell. Annelise is the founder of the CFG, an influencer marketing agency geared toward BIPOC creators like Monica Veloz, a lifestyle and beauty creator of nine years who, since linking up with CFG, has gained an e...

According to the World Health Organization, 1 billion people around the world are living with a disability. However, it's safe to say that the majority of them still don't feel seen or adequately represented. It’s something Keely Cat-Wells set out to fix with C Talent, a talent management and consultancy agency working exclusively with deaf and disabled entertainers. As someone living with a disab...