Fast Company

Creative Control

Arts EN ↓ 196 episodes

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.

Be sure to visit the podcast's website and support the creator: www.fastcompany.com

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Fast Company

Episodes

Unpacking the ‘Black Internet Effect’ with Shavone Charles 15.12.2022 34:52

This interview has been a long time coming because Shavone Charles is someone I’ve known for quite a few years now. When I met her, she was the head of global music and youth culture communications at Instagram. Prior to that, she held a similar position at Twitter. And last year, she became TikTok’s first head of global diversity and inclusion communications. Shavone is one of those people who ha...

How social media companies should think about paid subscriptions 08.12.2022 37:30

You might have noticed that more and more social media platforms are offering paid versions of their services, like Twitter Blue, Snapchat Plus, and Discord Nitro. But what you may not have noticed is that this is nothing new. Social media platforms in China have had a huge head start in getting users to not only pay for features, but in creating features that truly are innovative. In this episode...

What Tumblr’s new rules on adult content means for creators 01.12.2022 24:27

Back in 2018, Tumblr banned all nudity, which, unsurprisingly, led to a massive dip in page views as well as adult creators being forced off the platform. But earlier this month, Tumblr, under new management, announced it would be relaxing its “no porn” rule to allow some adult content back onto the site. In this episode, Tumblr CEO Matt Mullenweg breaks down the fine print of what this means for...

Coming up after Thanksgiving . . . 24.11.2022 1:20

We're taking a break this week and wishing everyone a warm holiday! When we come back, we'll be talking about what's changing in content policies at Tumblr and the effect of the Facebook Papers one year later.

If Elon Musk resurrects Vine, can it compete with TikTok? 17.11.2022 27:03

A few weeks ago, Elon Musk, Twitter’s new CEO, tweeted a poll asking if he should bring back Vine, the short-form video app Twitter purchased in 2012 but shuttered in 2016. Nearly 5 million votes later, 70% of people had voted to resurrect Vine. There were a number of factors that led to the app’s downfall. So if Vine were to come back, what would it need to do differently? More importantly, could...

Will changes at Twitch help or hurt creators' pockets? 10.11.2022 28:34

Most creators know they won’t reach the level of getting insanely lucrative brand deals or tens of millions of followers—and that’s perfectly fine. The overall sentiment from creators is that they just want stable and reliable income, i.e. a more robust middle class. It's a reasonable request but one that hasn’t been so easy to attain. A perfect vehicle to explore this right now is Twitch. In case...

How much do you spend on the creators you love? 03.11.2022 27:33

When you think about what you’re already shelling out for on-demand entertainment with Netflix, Spotify, Disney+, Apple Music, HBO Max, how do content creators fit within your budget? We conducted a poll to get some answers. And to help me unpack these results, I reached out to Anthony Iaffaldano, VP of sales, marketing, and insights at Fandom.

Decoding what algospeak means for creators 27.10.2022 22:23

We’ve explored how algorithms and content moderation can make some creators feel targeted on social platforms. One way creators are getting around being flagged is through algospeak, e.g. using “unalive” instead of dead, “seggs” instead of sex, “corn” instead of porn, etc. Coded internet language has been around for decades, most commonly known as leetspeak. But no matter what you call it, massagi...

Want 52 million followers on TikTok? Adapt and experiment like Michael Le 20.10.2022 30:08

If you’re on TikTok, Michael Le has undoubtedly landed on your For You page at some point with his dance videos, which have earned him 52 million followers and more than 10 billion views. Now Michael is launching Joystick, a gaming ecosystem that aims to empower users and content creators to become business owners. According to Michael, the key to his success has been adapting and experimenting bo...

FROM AWS AND FAST CO WORKS: At the Edge of Innovation: A Conversation with AWS’s Jan Hofmeyr 18.10.2022 25:37

In this special podcast episode, hear the latest on what’s taking place in edge computing and hybrid cloud from a top industry executive at AWS. Also learn how these innovations can ultimately help you transform your business.

Welcome to the hilariously bizarre world of Tony Talks 13.10.2022 30:56

You think you know where a skit from Antonio Baldwin (aka Tony Talks) is headed until the punchlines start hitting you in the most unexpected places. It’s the kind of random comedy that forces you to pay attention—and it’s certainly caught the attention of his growing audience. Tony landed a spot on Fast Company’s inaugural Creator 25 list, and you need only watch his content (and listen to this...

Why marginalized creators are feeling invisible online 06.10.2022 29:16

A lot of people say success in the creator economy is democratized: You put in the work, stay consistent, and you’ll find your audience and revenue. That may be true for some, but for many marginalized creators success feels like a steeper hill to climb than it should be. Discoverability is crucial to any creator’s career online. But what happens when the algorithms powering discoverability seem t...

Brittany Broski live from Fast Company's Innovation Festival! 29.09.2022 23:05

Brittany "Broski" Tomlinson turned her 15 seconds of fame as "the Kombucha girl" meme into a full-fledged career. In this live episode of Fast Company's podcast Creative Control, Tomlinson gives her candid take on the creator economy and explains how she's building a name for herself offline.

What's On The Horizon For Season 2 of Creative Control 22.09.2022 1:20

Here is a sneak peek of Season 2! Creative Control premieres next week, and be sure to subscribe to the podcast so you don’t miss new episodes every Thursday.

CC Throwback: How Soman Chainani darker lens creates fairytales 15.09.2022 28:58