CREATIV SPORTS PODCAST

Will got his start creating content while he was injured in college. Those early days of creative freedom coupled with sharing his work on social led him to new roles across the country. Leaning into new perspectives and creating with the world around him, Will was entering his new role with Texas A&M Football when we recorded this episode. He shares his perspective on getting through college...

An Emmy Winning Feature Producer with ESPN, Alex shares her background, experience, and behind the scenes of her approach to crafting stories that stick. Follow Alex: X + IG - snacksnolen LI - https://www.linkedin.com/in/alexandranolen/

Jon Hoeg built his career in the event and entertainment industry, capturing some of the biggest names in music over the last 15 years.  During the pandemic, he pivoted to a more family friendly role as the Director of Marketing Communications at OWC. Although his role is focused on helping teams get the right equipment from his time and experience in the field, he still finds ways to scratch his...

AI, investment, and the creatives role in sports content as we reflect on 2025 and look forward to 2026. Will the pendulum swing back on the AI craze, and how can creatives utilize their skills and build a career amidst all the change?

Are you ready for the moment? Nate Vaughn is the Sr. Producer of Original Content & Creative Lead, and focuses on the long-form storytelling for the Vikings. We talk about the preproduction and planning that goes into crafting stories, how they collaborate and work with different players, and what they do when the unexpected arises (hello Pandemic). You never know when big moments will happen,...

If given the opportunity on the big stage to perform as a creative, would you be ready?  Digital creator + Photographer Madison Morris was more than ready. Having already captured amazing moments at Texas while in school, she took a leap of faith and went freelance, capturing moments for teams with a front row seat and prime access! Follow Madison: LI - https://www.linkedin.com/in/madisonm35/ IG -...

Robbie has been a fixture in the sports motion space designing motion identities that are visually consistent across all platforms for nearly a decade. After starting outside of sports, Robbie found his niche, and works with clients across the NFL, MLB, NHL, NWSL, MLS, and college athletics. Kūj creates custom graphics alongside each client to build motion that fits — and moves the brand forward....

Today's guest is Will Posthumus, Founder and CEO of BIG Creative.  BIG consults with teams in sports at the intersection of creative, content, and business leadership. Whether it's new technology, infrastructure, or people, BIG works to help identify needs and support with each team's business goals in mind.  Follow Will: IG @wposthumus X @WillPosthumus LI https://www.linkedin.com/in/willposthumus...

With more than a decade of experience in the live television industry, Janeese brings a wealth of expertise spanning video board operations to fast-paced live productions. She has built her career in the control room, acting as the eyes of the producer. As an EVS/Dreamcatcher Replay Op, she's the one that gets you the must see TV, knowing when and why to showcase each camera angle. Live television...

Bringing her humor and energy to entertain fans in the ATL, Jaz loves to mix her creative skills with sports entertainment. From storytelling, to producing, and editing to craft the best content, Jaz has many skills. Pulling inspiration and style from shows like The Real Housewives, she dives into the details of how she builds the roadmap and makes magic happen. 

As the Cowboys Host & Producer, Nicole has built her career through relationships. Everyone's path is different. Just because you see others getting opportunities faster than you, doesn't mean that you're on the wrong path.  Nicole shares her journey to her current role, getting opportunities to learn and develop, and the value of connections with mentors in the sports industry. Follow her: IG...

Shauna's work has a distinct look to it. In a digital world, her work feels like you can still reach out and touch it. Inspired by her background at Disney, she brings a fresh perspective to her sports work with her magical art of texturing and bringing design to life with BYU athletics. Follow her on X: @shauna_howell1 Links to work: https://x.com/BYUMBB/status/1875560868525830162 https://x.com/B...

The Miami Heat are at the top of their game, producing high level work consistently. So, how do they do it?  Yoana, the Heat's Art Director, shares her insights into creating captivating work from campaign overview to execution.  It's teamwork and collaboration, focusing on the brief and finding inspiration outside of sports. Follow Yoana -  IG: @yoanabarciela LI: https://www.linkedin.com/in/yoana...

Chris Haynes loves ball. After hooping in college, he was on a mission to make the NBA his life's work. His story includes traveling and working for free to get his foot in the door while holding down another job to pay the bills. A path that's relatable. Early on he noticed a few things that needed to change. He approached players a different way. He wrote the story while building his writing ski...

With a love for Basketball and content, imagine packing up all your stuff to move to LA looking for a new scene without a job. That's how Jineen's journey began before she got the opportunity to capture content for the late great Kobe Bryant. As a freelance content producer, Jineen has been in the right place at the right time working hard to create work that she's proud of. No special requests, n...

Patience and timing, two words we don’t like to live by when planning out our careers. Those words define Cameron Hicks, Social Content Producer for the Jacksonville Jaguars.  Learning how to be in the right place at the right time takes some trial and error, and sometimes you have to rebel. Cameron details his journey from spotlighting his brothers play and competing with his mom when it comes to...

Life's unexpected turns can lead us to our true calling. Taylor is the Director of Video Production at the University of Virginia. When two ACL tears altered her athletic career path, she found inspiration in an unlikely place...a Documentary. That moment sparked a creative awakening that would ultimately shape her career, turning setbacks into success.

How would you like to wear your portfolio? What about seeing other people sport work that you’ve created? Brian Gundell sees random people wearing his designs all the time. It’s one of the cool parts of his gig as the Manager of Graphic Design, NHL Jerseys, at Fanatics. Covering his time early in sports, we dive into his process, freelance life, and his strong opinion on AI’s impact in the world o...

Ever dreamed of roaming the sidelines as a photographer working with a team? Choua has landed opportunities because she made connections and built relationships by being reliable and consistent. There's more to freelance photography than taking photos, especially when it comes to events. Choua shares her advice on getting reps, working to create value for sponsorship needs, and how she prepares to...

Producing content in the NFL has its ebbs and flows. Pulling inspiration from films and shows, Emmy winning producer Janella Lacson discusses building your skillset to be able to tackle a project soup to nuts, and also learning how to script out your shots to make the edit more seamless. Working on a small team and having your hands in most projects, being an exceptional producer comes down to pre...

Welcome back to Season 4 of the CREATIV Sports Podcast! Picking up in the Fall, we talk about Halloween creativity, some current events, what's hip, and of course the changing landscape of how money is changing the sports creative landscape.

Jalen Jones, Senior Motion Designer with the Vegas Golden Knights, shares his journey into sports and motion design. Initially picking up Photoshop to be like his brother, Jones found his passion for the art and is now pushing the bound of design and motion. He stresses the importance of pitching content that means something to you. 

Mio Linzie loves to explore stories and express them through her illustrations. As a queer, autistic artist, she finds that a pen in her hand clears her mind of the noise, and lets her imagination run free. Follow on social: TW @flyerswitch IG @esmioraa

Regardless of your medium, we are are storytellers. From long-form to short-form, and producing content in the pros and college, Jasmine has a unique perspective on how to develop the storytelling structures to strike the right notes at the right time for the audience.