Creating Distance

Welcome Back to the Show! In this week’s episode of Creating Distance , Tom Alaimo shares proven strategies for closing out Q4 strong in B2B sales. Drawing from his extensive experience in tech sales and sales training, Tom emphasizes the importance of thoroughly evaluating active deals, maintaining consistent pipeline generation, and staying organized during the year-end push. He explains why sal...

Welcome Back to the Show! ​In this episode of Creating Distance , we highlight Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host James Buckley. Together, they unpack the realities of selling in December, challenging common Q4 myths - especially the notion that reps can magically “create” urgency with discounts or arbitrary year-end deadlines. Instead, they focus on how t...

Welcome Back to the Show! In this week’s episode of Creating Distance , we feature Tom Alaimo’s recent appearance with Gabe Lullo and Lexi Graham on the Do Hard Things podcast. Tom shares his inspiring journey from an introverted kid to a record-breaking sales leader and founder of TA Sales. The conversation dives into his early days selling Cutco knives, the importance of persistence and daily ro...

Welcome Back to the Show! In this week’s episode of Creating Distance , Tom Alaimo sits down with Mikaela (Mohr) Lentz, GTM Strategy & Enablement Manager at Uber, to explore the rapidly evolving role of AI in modern sales. Together, they unpack how technology is reshaping the buyer–seller dynamic and redefining what effective selling looks like today. Mikaela highlights a major shift: today’s...

Welcome Back to the Show! In this week’s episode of Creating Distance , Tom Alaimo sits down with Tenny Tagg, Head of Sales - Customer Growth and Account Management at Lattice, for an insightful conversation about career growth, leadership, and the future of sales in an AI-driven world. Tenny shares her inspiring journey from customer service to sales leadership, highlighting the pivotal role of m...

Welcome Back to the Show! In this week’s episode of Creating Distance , we feature Tom Alaimo’s recent appearance with Scott Finden, Top AE at Monday.com and Founder of BD Best Practices. Tom shares his journey from a shy beginner to a confident sales professional and trainer, emphasizing his philosophy of turning prospects into “raving fans” through research, creativity, and personal touches like...

Welcome Back to the Show! In this week’s episode of Creating Distance , Tom Alaimo sits down with Jordan Winston and Taylor Ouellette, founders of Not Your Dad's Media , to discuss the power of volume and persistence in achieving success. They explore how consistently producing a high quantity of work can lead to higher-quality results over time, turning effort into experience and mastery. Drawing...

Welcome Back to the Show! In this week’s episode of Creating Distance , Tom Alaimo sits down with Deb Jenson, a revenue enablement leader at IBM, to explore the evolving landscape of sales enablement. Deb shares her unique journey from a technical background to leading large sales teams, offering insights into the challenges and strategies of managing enablement at scale. She emphasizes the import...

Welcome Back to the Show! In this week’s episode of Creating Distance , Tom Alaimo sits down with Christian Krause to explore the transition from corporate sales to entrepreneurship. Together, they dive deep into the power of personal branding on LinkedIn and how social selling is reshaping the modern sales landscape. Christian shares actionable insights on video prospecting, the importance of con...

Welcome Back to the Show! In this episode of Creating Distance , we feature Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host James Buckley . Together, they explore the art of context first sales messaging and how authentic personalization, rather than relying on surface-level details, can create genuine conversations and lead to better response rates. Tom shares insight...

Welcome Back to the Show! In this week’s episode of Creating Distance , Tom Alaimo dives deep into the critical topic of time and energy management for sales professionals. He emphasizes that mastering your schedule and maintaining high energy are just as important as learning the tactics of prospecting. Without these skills, even the best sales strategies can fall short. Tom shares actionable str...

Welcome Back to the Show!  In this week’s episode of Creating Distance , Tom Alaimo dives into strategies for sales professionals to successfully close out the year, with a strong focus on the fourth quarter. He emphasizes the importance of reflection, looking back at past performance to identify strengths and opportunities, and setting clear, actionable goals to finish strong. Tom shares pra...

Welcome Back to the Show!  In this episode of Creating Distance , we feature Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host Leslie Douglas. Where they dive deep into the art and science of cold emailing with expert guests who share their proven strategies for boosting reply rates. Discover why the traditional, fully templated cold email is no longer effective and...

Welcome Back to the Show!  In this episode of Creating Distance , host Tom Alaimo sits down with Jenn Nguyen, a leader in Account Management at PandaDoc, to explore her career journey from affiliate marketing to managing high-performing teams. Jenn shares her leadership philosophy rooted in mentorship, emotional intelligence, and core values, while discussing how the role of Account Managemen...

Welcome Back to the Show!  In this week’s episode of Creating Distance , Tom Alaimo goes live with Millennium Alliance and shares his sales strategies with a mixed sales team. He emphasized the importance of personalization, using multiple channels like email, LinkedIn, and direct mail, and leveraging data to optimize outreach sequences. Tom suggested using internal camouflage in subject line...

Welcome Back to the Show!  In this week’s episode of Creating Distance , Tom Alaimo sits down with Sriharsha Guduguntla and Atul Raghunathan, Co-Founders of Hyperbound, to explore their journey in building an innovative AI sales platform. They dive into the early challenges of finding product-market fit and emphasize the crucial role of persistence in sales success. The conversation highlight...

Welcome Back to the Show!  In this week’s episode of Creating Distance , Tom Alaimo sits down with Jacco van der Kooij, Founder of Winning By Design, to explore the evolving landscape of sales. They dive into the transformative impact of AI on revenue growth and the critical role of cultivating strong customer relationships. Jacco shares his journey in building Winning By Design, highlighting...

Welcome Back to the Show!  In this week’s episode of Creating Distance , Tom Alaimo dives deep into how AI isn’t just the future of sales — it’s transforming the way top teams work right now. We’re sharing highlights from our free live workshop where we reveal exactly how we’re using AI to supercharge our sales process. You’ll learn: How Delphi AI is helping us target and convert more effecti...

Welcome Back to the Show!  In this week’s episode of Creating Distance , Tom Alaimo sits down with Steve Travaglini to dive deep into the evolution of modern sales. They trace Steve’s path from BDR to CRO, highlighting the shift from traditional, high-volume tactics to a more refined, quality-first approach. The discussion covers how AI is transforming outreach, the power of storytelling in s...

Welcome Back to the Show!  In this week’s episode of Creating Distance , Tom Alaimo sits down with Lisa Killeen, Enterprise Sales Leader at monday.com, to dive into her career journey and the key lessons she’s learned in sales leadership. They unpack the shift from product-led growth (PLG) to sales-led growth (SLG), highlighting the critical role of business acumen and the core skills needed...

Welcome Back to the Show!  In this week’s episode of Creating Distance , Tom Alaimo reconnects with AJ Giaccia, who shares his journey from being an individual contributor in sales to stepping into a leadership role at Tines. AJ discusses the personal growth he has experienced, including becoming a father, and how this has influenced his leadership style. He emphasizes the importance of maste...

Welcome Back to the Show!  In this week’s episode of Creating Distance , host Tom Alaimo sits down with Miriam O'Donnell, Enterprise AE at Pocus, to explore her dynamic journey through the world of sales. Miriam shares insights from her time at various companies and offers a candid look at the challenges and rewards of being a founding account executive at a startup. The conversation dives in...

Welcome Back to the Show!  In this episode, we sit down with Colum Lundt—entrepreneur, sales leader, and CEO of CoachEm—to explore his unexpected journey into the world of sales and how it led him to build a platform that’s redefining sales management. Colum shares how early failures shaped his mindset, why referrals and in-person relationships still matter, and the crucial role managers play...

Welcome Back to the Show!  In this conversation, Anne Pao shares her extensive experience in RevOps and GoToMarket strategies, discussing the importance of RevOps in scaling businesses and the dynamics between sales and operations. She emphasizes the need for companies to recognize when to implement RevOps and the value of building strong relationships within teams. Anne also provides insight...

Welcome Back to the Show!  In this episode, Hayes Davis shares his unique journey from software engineer to sales technology leader. He introduces the concept of the “10x rep,” inspired by the legendary “10x engineer,” and explores how AI is reshaping the future of sales. Through a compelling thought experiment, Hayes breaks down different paths to achieving 10x sales performance—whether thro...