Create Tomorrow, The WGSN Podcast

Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, in conversation with Paula James-Martinez, Founder and Editor-In-Chief of Cuqui Magazine, about what’s next for teen culture. They explore how the decline of teen-focused spaces, social media bans and shifting cultural behaviours are reshaping adolescence and how brands can connect authentically with young people by understanding wh...

In this episode of Create Tomorrow, Cassandra Napoli dives into the evolving fashion landscape for incoming fashion creatives with Graduate Fashion Foundation’s Managing Director Nicola Hitchens and Communications & Special Projects Director Annabel Waterhouse-Biggins.  They explore emerging trends, the impact of AI on education and specific skills to focus on to work well with AI. Tune in to...

Join Create Tomorrow host  Cassandra Napoli and guest Tony Magana, founder of the Football Boutique, discussing how football shapes culture in America, especially with the 2026 World Cup approaching. Discover the evolution of football culture, retail strategies, and the impact on fashion and community. Key insights include Tony's journey, the rise of soccer in the U.S., and the role of football ae...

Amid misinformation and too many products to choose from, how can you engage customers and futureproof your brand? Join host Cassandra Napoli, WGSN’s Head of Consumer Forecasting, as she delves into skincare strategies with Rita Silva, The Ordinary’s Senior Manager, Scientific Communications and Brand Engagement.  Rita shares how transparency and education are transforming trust in beauty brands,...

Find out how space exploration, innovative vehicle design and future mobility shape our world as aerospace designer Anthony Sims shares insights with host Cassandra Napoli. From redefining space interiors to integrating space-inspired aesthetics into everyday products, this episode offers a comprehensive look at the intersection of design, technology and human experience.

Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regulation to create traceable, smarter products. They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to cultur...

Most Gen Zs are eager to rent and resell their wardrobes, but what if clothing brands started designing specifically for this shift? Host Cassandra Napoli invites Julia O’Mara and Brian McMahon, co-founders of Pickle, to unfold how peer-to-peer rental transforms fashion. Julia and Brian share how Pickle turns closets into micro warehouses, creating an on-demand fashion that adapts to rapid trends...

Colour isn't just about aesthetics; it reflects and communicates emotions and events that shape our world. In this episode, host Cassandra Napoli invites WGSN’s Senior CMF Strategist Jennifer Birch to unveil the Colour of the Year for 2028, Radiant Earth.  This episode uncovers how Radiant Earth was meticulously chosen to resonate across industries, from consumer tech to aerospace, supported b...

Host Cassandra Napoli invites WGSN’s Senior Strategist Laura Yiannakou to share insights on adapting fashion for fluctuating bodies and changing expectations. Laura delves into how GLP-1 drugs are reshaping apparel, from flexible sizing to inclusive designs. From the rise of flexible fits to the integration of shapewear into everyday clothing, this episode explores the body and wardrobes in flux....

Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, as she explores the latest insights from Fashion Month with industry experts. In this episode, Cassandra is joined by Sara Maggioni, Head of Womenswear at WGSN, Kim Cupido, Senior Catwalk Strategist at WGSN, and Ana Correa, Accessories and Footwear Strategist at WGSN. Together, they delve into how collections reflect broader cultura...

In this Create Tomorrow episode, host Cassandra Napoli invites Adobe Firefly Enterprise’s Director of Product Design Viggy Madhav to share how GenAI is transforming content creation, design processes and brand trust.  Listen in to explore the evolving role of human creativity, ethical considerations and the future landscape as AI seamlessly integrates into our creative and marketing workflows.

In this Create Tomorrow episode, host Cassandra Napoli meets Nicola Colombo, founder of E-SKIMO, to learn about innovative electric-assisted skis – designed to democratise access to backcountry skiing. Listen in to explore how technology, tradition, and sustainability are shaping the future of snow mobility.

In this Create Tomorrow episode, host Cassandra Napoli invites British accessible accessories designer Destiny Pinto to share how she transforms the industry with empathy and creativity and how accessibility and high fashion meet through adaptive and human-centred design. Discover inclusive representation through Destiny’s innovative accessories, including her Adison bag that can be used on wheelc...

In this Create Tomorrow episode, host Cassandra Napoli and WGSN Sport & Outdoors Content Strategist Mary Stanwick review how Gen Z is reshaping the sports landscape.  From cost and climate to fitness and spectatorship, they uncover how Gen Z are adapting for greater accessibility and shifting health priorities.  Tune in to learn about the rise of hybrid sports, the importance of aesthetics in...

In this special one-off episode, WGSN CEO Carla Buzasi and Head of Consumer Insight Cassandra Napoli give a sneak peek into how WGSN forecasts consumer and product trends. The hosts of the two WGSN podcasts, Lives of Tomorrow and Create Tomorrow, also explain how the two podcasts work together to help you better understand tomorrow’s world whether you work in consumer lifestyle products or you're...

In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Director of Beauty Clare Varga to discuss 2026’s top trends.  They delve into Beauty’s secret ingredient tipping the scales, salmon sperm, plus digital privilege, the slow punk movement and the rise of unserious everything – exploring how these trends are s...

In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer Wilder Perlman from Social Studies.  We explore how CEOs have long been the original influencers. Brandon and Jennifer talk about the importance of authenticity in marketing and how the creator economy is rapidly changing. Discover the power of quie...

In this Create Tomorrow episode, host Cassandra Napoli and Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, discuss the convergence of technology and fashion.  Matthew explores how emerging technologies like augmented reality, digital fashion and AI are transforming the industry and education. The conversation studies the role of digital fashion in the metave...

In this Create Tomorrow episode, host Cassandra Napoli, surfboard shaper Donald Brink and former Surfer Magazine writer Gabe Sullivan discuss surfing’s cultural shift from a niche pastime to a mainstream sport. Donald and Gabe uncover the role of surf shapers in crafting sustainable surfboards and the growing inclusivity within the surf community, particularly for women. Find out the impact of the...

In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments set to define 2026 and beyond, offering insights into how brands can strategically embed themselves into these pivotal happenings.  We explore the future of fandoms, the rise of women in sports and the impact of co-creation on niche cultures. Discover...

Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio.  In this episode, Lizzie shares her journey from wholesale to the forefront of the resale market, exploring the rise of IYKYK (if you know, you know) shopping networks and the growing demand for curation as a service.  Discover how consumer culture...

In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York-based Royal Native. Amid the fast-paced trend cycle, Hilary stays true to her brand’s ethos of sustainability and community building.  Hilary shares her unique journey of transforming vintage textiles into sought-after pieces and the importance of hyper-local...

Create Tomorrow host Cassandra Napoli invites Launderette NYC’s founders Ireland McCaughey and Ben Razin to discuss their transformation of traditional laundromats into vibrant community spaces. Turning conventional laundry practices into an outsourced service, they deliver solutions for modern lifestyles. They redefine consumer experiences by bridging social gaps, unveiling how to turn mundane ch...

Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design.  Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually enticing marketing in capturing consumer interest. L...

In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry.  Rebecca highlights the importance of cultural preservation, rec...