HT Smartcast Originals
Crafting Bharat Brand Ki Baat
Welcome to Crafting Bharat: Brand Ki Baat—an industry-first podcast that takes listeners on an exclusive journey inside the world of brand creation. Hosted by Shubhreet Kaur, VP at Adfactors PR. This podcast is more than just stories of brands; it’s about the people who bring those brands to life. Crafting Bharat: Brand Ki Baat dives deep into the strategies, creativity, and challenges that fuel the journey of building iconic brands. From late nights to game-changing breakthroughs, we celebrate the unsung heroes who innovate and shape narratives that resonate with audiences across India and b...
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Episodes
Credibility Is Built, Not Claimed | Ft. Rahul Kamdar & Vijay Sanghavi 31.03.2026 44:26
"Some businesses are built quietly, over decades, through discipline, systems, and clarity of intent. In this episode of Brand Ki Baat – Mumbai Edition, Rahul Kamdar, Founder of RK Consultancy, and Vijay Sanghavi, MD & CFO at Ratnaveer Precision Engineering, reflect on the decisions and principles that shape enduring companies. From translating leadership vision into the right narrative to scaling...
Human Creativity in an AI World: Rethinking Brand Building Ft. Sujay Rachh & Girish Huria 13.03.2026 39:34
What truly builds a brand in today’s fast changing world — technology, storytelling, or trust? In this episode of Brand Ki Baat – Mumbai Edition, Sujay Rachh, Chief Marketing Officer at Nuvama Group, and Girish Huria, Head of Growth, APAC, We. and EVP at Avian We; dive into how brands can stay authentic while navigating a landscape shaped by AI, evolving consumer expectations, and constant disrupt...
From Vacant Offices to Valuable Assets | Ft. Rohan Sheth 09.03.2026 25:19
Commercial real estate is not just about buildings. It is about strategy, networks, and understanding how investors create long term value. In Episode 6 of Brand Ki Baat Mumbai Edition, Rohan Sheth, Founder at Real Estate Advisory Firm Volney, shares how a personal challenge led to building an investor first real estate model that today manages millions of square feet across Mumbai. From solving l...
The Real Secret to Brand Growth | Ft. Jateen Kore & Ravikant Banka | Brand Ki Baat Ep 5 05.03.2026 34:03
What is the real secret behind brand growth? Is it bigger budgets, louder campaigns, or chasing every new trend? Or is it something far more fundamental? In Episode 5 of Brand Ki Baat – Mumbai Edition, Jateen Kore, Founder of Lynqnext Consulting Pvt. Ltd., and Ravikant Banka, Founder of Eggfirst, unpack why clarity of identity matters more than visibility. From decoding rural India to balancing sp...
Where Process Meets Publicity I Ft. Amitabh Saksena & Sameer Varma 26.02.2026 39:48
How does your ice cream reach your freezer perfectly frozen? Most of us never stop to think about it. We simply expect it to arrive fresh, intact, and right on time. In this episode of Brand Ki Baat – Mumbai Edition, we bring together two very different worlds. Sameer Varma, Executive Director at Coldstar Logistics, speaks about building the invisible engine that powers instant delivery across 7,0...
Clarity, Conviction, and the Founder’s Voice | Ft. Anindita Gupta & Kunal Singhal I Brand Ki Baat Ep 2 23.02.2026 39:07
What does it really take to build in a city that never slows down? From late-night crisis calls to launching ahead of the market, Episode 2 brings together two very different journeys with one common thread: clarity of thought. Anindita Gupta, Founder & CEO of Scenic Communications, speaks about shaping perception before trends explode, while Kunal Singhal, Founder of Eazy Business Solutions, refl...
Consumer First: Personalization, Leadership & Building Brands That Last | Ft. Vivek Srivatsa & Sivaraman Swaminathan I Brand Ki Baat Ep 1 20.02.2026 34:57
"What truly builds a brand today? Is it data, disruption, pricing, or something far more human? In this conversation, Vivek Srivatsa of Tata Motors and Sivaraman Swaminathan of ContraMinds Labs unpack what modern brand building really demands — deep consumer understanding, meaningful personalisation, emotional storytelling, and leadership that empowers teams to take risks. From “customer experienc...
Crafting Bharat: Brand Ki Baat | Mumbai Edition Promo 18.02.2026 1:08
Welcome to Crafting Bharat: Brand Ki Baat Mumbai Edition, an initiative by NewsReach, where conversations go beyond campaigns and into the minds shaping India’s evolving business landscape. Mumbai is not just the financial capital. It is where bold pitches are made, reputations are built, crises are handled in real time, and brands are scaled at lightning speed. In this edition, we sit down with t...
AI, Branding, and the Evolution of Communication 01.04.2025 28:25
What does it really take to build an iconic brand? 🤔 Is it the power of storytelling? The precision of AI? Or the pull of purpose? On this episode of BrandKiBaat, host Shubhreet Kaur dives deep with Pramod Gummaraj, Founder & CEO, Aprecomm and Srivatsa T.J, VP & Founding Member, Broadnection to uncover what separates good brands from unforgettable ones. From decoding the role of AI in modern bran...
From Pitch to Purpose: How Brands Win 26.03.2025 38:53
In a world overflowing with content, how can brands rise above the noise and stay memorable? On this episode of Brand Ki Baat, host Shubhreet Kaur is joined by Khamsang Phukon, JonoJug Communicationa nd Shalini Sharma, Hi-Kalpaa as they unpack the secrets to brand longevity, authentic storytelling, and building connections that truly matter. Whether you're a marketer, founder, or storyteller—this...
Brand Strategy in the AI Era 21.03.2025 32:36
What makes a brand story resonate in today’s digital world? In this insightful episode of Brand Ki Baat Bangalore, host Shubhreet Kaur sits down with Priya Patankar (Head of Communications, PhonePe) and Prasid Banerjee (Vice President, Adfactors PR) to unravel the art of impactful storytelling. From building trust to shaping thought leadership, discover how brands can craft narratives that not onl...
Breaking barriers for women in leadership 21.02.2025 16:31
In this episode, Amrit Ahuja—one of India's most respected communication strategists—joins host Shubhreet Kaur for an unfiltered conversation on branding, leadership, and the evolving media landscape. With decades of experience shaping narratives for some of the biggest global and Indian brands, Amrit shares insights on the changing dynamics of brand communication, the rise of independent creators...
The Transition from Radio to Podcasts 18.02.2025 18:12
From Radio Waves to Digital Streams: Ramesh Menon on the Evolution of Audio, AI, and Storytelling 🎙️✨ Join us on Brand Ki Baat as Ramesh Menon, CEO of Fever Network, in conversation with Shubhreet Kaur, VP - Integration, Adfactors PR, as he shares his insights on the power of long-form content, the rise of podcasts, and how AI is shaping the future of audio storytelling. Don’t miss this deep di...
Marketing Then vs Now 01.02.2025 31:22
In this episode of Crafting Bharat: Brand Ki Baat, Arvind Saxena (CMO & Head - MCoE - Global Smart Cities, NEC Corporation) and Chetan Mahajan (Founder & CEO, The Mavericks) sit down with host Shubhreet Kaur to discuss what it takes to build a brand that resonates in today’s dynamic market. From the unique ways Indian brands communicate compared to global ones to the challenges of building a brand...
Power of storytelling in branding 25.01.2025 25:04
In this episode of Brand Ki Baat, Kritika Lalchandani (Founder & CEO, Apostrophe Communication) and Udita Bansal (Founder, TrueBrowns) break down how brands and agencies are shifting their strategies to engage with consumers beyond metro cities. They discuss how companies are moving away from a metro-centric approach and focusing on regional markets by crafting culturally relevant campaigns, lever...
PR, Marketing, AI Shift 24.01.2025 29:06
On this episode of Crafting Bharat: Brand Ki Baat, we bring you a power-packed conversation with two industry titans: Atul Sharma, CEO & Head - Middle East at Ruder Finn India, and Sameer Seth, Director of Marketing - India at Dolby Laboratories. Together, we unpack the evolving world of brand communication—what’s changed over the last decade, what’s next on the horizon, and how Indian brands ar...
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