Craft Beer Professionals

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 nightly receptions (Triple C, NoDa, Resident Culture), a trade show, and your opportunity to connect with other industry decision makers. This conversation features: Aaron Gore (Beer30 by The 5th Ingre...

Brewery owners wear many hats. Let’s face it… At some point in your journey, you have worn ALL the hats of your business. While this is overwhelming at times, being able to create a quality label for your array of brews can be a daunting task. Using all of the proper file configurations ensure the quality of the result is worthy of the effort you put into brewing it. This presentation provides a f...

As if brewery owners needed another thing to worry about, Tariffs could be another thing added to the list for 2025. Rather than shrug shoulders or worse yet, have it keep you up at night – we wanted to share some tips on ways that you can address Tariffs for your brewery. We’ll go over the biggest thing to avoid, and that is spending to much time trying to negotiate or avoid their impact. The fac...

While beer is the foundation of our industry, a great pint alone isn’t always enough to capture and keep attention. A thriving taproom requires exceptional hospitality and compelling reasons for guests to return. Some taprooms double as coffee shops, others build strong event programs, and many find creative ways to become true third spaces—community hubs where people gather, connect, and feel at...

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 nightly receptions (Triple C, NoDa, Resident Culture), a trade show, and your opportunity to connect with other industry decision makers. This conversation features: Allison Soderberg (Charlotte Region...

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competitive space. Craft breweries often face the challenge of balancing community involvement with smart marketing efforts, and the session will provide strategies for navigating both with confidence and effi...

Data is the secret ingredient to growing a successful brewing business. While brewing is a craft rooted in tradition, data offers actionable insights that can reduce costs, manage risks, boost revenue, and enhance efficiency. This webinar bridges the gap between recognizing the value of data and practically using it, even if you’re not a high- tech organization. We start with how to ask the right...

Is your marketing copy lacking that special spark? Ever wondered how you can drive more engagement overall? Whether you’re releasing a new bold brew or getting folks hyped about exciting events in the taproom, great words are the secret ingredient to holding your audience’s attention and generating the hype. In this presentation we will explore the do’s and don’ts of marketing copy for craft beer...

Breweries don’t need more data – they need better insights. Every day, breweries collect data on production, ingredient usage, brewing yields, equipment utilization, and more, but the challenge lies in making sense of it all. This session will demonstrate how data visualization can cut through the noise, helping breweries uncover hidden opportunities, reduce inefficiencies, and improve profitabili...

The THC beverage market is a “wild wild west” of regulatory enforcement. What’s legal? What’s illegal? What’s hemp derived THC? What about Delta-8? What do I have to do to make a beverage? How do I sell it? Can I ship it? There are way more questions than answers for beverage producers right now. But, with uncertainty there is opportunity. The market is growing and the margins are good. Now’s the...

Better software, new apps, sensors supervising the facility, AI recipe development and many more. The list of emerging technologies is long, but when does it make sense to invest, and when does it not? Is there a point between the homebrewer, the nanobrewery and the craft brewery where technology is a requirement for success, versus just a “nice to have”? We want to explore this topic, and some of...

The next wave of beer drinkers is here, and spoiler alert—they’re not like the last lot. Gen Z is all about connection, inclusivity, and creating new rituals, which means the old “pint in the pub” experience might need a bit of a shake-up. In this session, I’ll walk you through how to connect with this fresh generation of drinkers. We will cover branding, marketing, taproom vibes, and everything i...

When you ask most professional brewers about what they do the most, the vast majority will answer cleaning. Despite this fact, during my many years of working with breweries of all sizes I frequently come across the phenomena where a baseline of clean for some brewers reveals that they have only ever known a dirty tank or other equipment as their baseline and call it clean. But if we have never se...

Most breweries face challenges when it comes to succeeding in distribution. From understanding how the numbers impact the business as a whole to managing distributor relationships, running a sales team, and coordinating logistics, distribution is no easy feat. In this rigged game, wins can happen, though they often feel fleeting. Some breweries distribute out of necessity, while others seek the va...

In this unique era of crossover drinking, new beverage concepts, reinventing the tap room experience, and a whacky economy, what’s the best way to find your course? Join Start A Brewery Contributors and craft beer industry veterans Jeff Mendel of Left Hand Brewing Company, Tim Myers of Strange Craft Beer Company, Laura Bruns of Craft Beer Uncovered, and Charlie Gottenkieny of Bruz Beers for an in...

Believe it or not, there’s more to life than beer. There’s also wine, spirits, cider—even NA products! But just because you’ve mastered beer doesn’t mean you can simply begin making and selling other types of alcoholic beverages. When a brewery moves to expand their offerings and enter new markets, there is no shortage of new requirements and restrictions that apply. From new licenses to additiona...

We can't wait to share beers and see you in-person in Indianapolis. We kickoff CBC Week with our Welcome Party on April 28 at Guggman Haus Brewing Co. RSVP: http://indy.craftbeerprofessionals.org/ In this conversation, we will be joined by several of our event partners to discuss how to best plan for CBC, the importance of in-person events, and how to make it a success. Don't miss tips by...

The beer industry is filled with challenges—economic pressures, shifting consumer trends, and the constant noise of uncertainty. But instead of succumbing to doom and gloom, how can we cultivate resilience and purpose? In this session, Chris Douglas, a coach at Growth Equation, joins to explore the concept of tragic optimism—finding meaning and growth in difficult times. Through practical insights...

Taprooms are operating more like restaurants than ever before, and to stay competitive, they need to adopt the best practices from forward-thinking restaurants - especially when it comes to using data to drive profitability. Even in a tough market, the most successful businesses are leveraging cost data, menu insights, and server performance metrics to improve margins and maximize revenue. Jim Tay...

Beverage tax surety bonds are essential instruments for businesses in the beverage industry to ensure compliance with state and federal tax regulations. This presentation will provide an in-depth understanding of beverage tax surety bonds, their purpose, and their significance in the industry. We will explore how these bonds function as a guarantee to state authorities that beverage producers, imp...

The second Trump administration has barley begun, and employers and HR managers are worried if they are currently in compliance and if there is a strange brew on the horizon. We will discuss how the administration is and could impact employers. Learn how to ensure your business thrives and doesn’t fall a bit flat in the changing employment law landscape. Join Andrew Nielsen, General Counsel at myH...

Craft Beer Professionals has partnered with Craft Beer Advisory Services to gather insights on workplace satisfaction trends across the brewing industry. Join us for a presentation of the data, an exploration of trends, and insights into the state of workplace satisfaction across the brewing industry. Request the report: https://craftbeerprofessionals.org/workplace-satisfaction-report/ Learn more...

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant tension with each other, it can create a paralysis that can cripple the potential of even the most promising innovation. Moreover, in an industry built upon a foundation of new product creation and novel...

Join us to talk about cutting-edge technology and experiential strategies to engage the next generation of consumers. GoTab and BrewedAt are partnering to inspire breweries, taprooms, and hospitality venues to harness the power of memorable events, Gen Z-specific marketing strategies, and exclusive GoTab features like Secret Menus, shared tabs, and interactive experiences to attract a tech-savvy,...

Breweries are increasingly under pressure to adopt sustainable practices, including using recyclable packaging. However, navigating the complex landscape of packaging materials, recycling processes, and conflicting manufacturer claims can be daunting. In this presentation, we will demystify the recyclability of popular packaging solutions such as plastic rings, paperboard carriers, and aluminum ca...