Craft Beer Professionals

You’re an owner and your brewery business is always top of mind.  Ask yourself: What would my business be like if my employees had an ownership mindset? What if they thought about the business like me?  If they did, there’s a high likelihood the business would perform better and be more profitable. You’d have lower turnover and longer-term employees. They’d even be more involved.  S...

Skydance Brewing Co opened their downtown Oklahoma City brewery and taproom in fall 2021 with a lot of local buzz as a Native-owned craft brewery, but owner Jake Keyes felt his full story was not yet being told in their brand and sought to elevate the packaging of their core beers for stronger shelf appeal as they grew distribution. Join us for a conversation with Jake and Brian Winkeler, founder...

There are only 2 types of breweries: 1) Those who have had quality issues 2) Those who have had quality issues but didn't know it We all try to prevent quality issues, however, it happens to us all. What is commonly overlooked, what do I do when I have a quality problem? How do I control the damage? What should I do with the beer? What do I do next? Escarpment cofounder Nate Ferguson has been work...

After a year's worth of analyzing customer reviews, CBAS has bucketed six distinct craft beer consumer personas. This presentation will dive into what matters to each persona - ranging from things like service speed to parking availability. After a deep dive on the different types of consumers, we'll explore the audience at different types of taprooms. We know the experiences at a nanobrewery will...

Beer styles are a bit polarizing. They are sometimes viewed as rules brewers ought to follow or information reserved for the elite. In this presentation, Jeremy and Julia will share that styles are meant to serve, not separate, and that everyone should develop their own sense of beer style.   Once upon a time Jeremy Storton didn’t know the difference between an ESB and an IPA. Now he’s an Adv...

Craft beer is all about relationships, with your guests, with your neighbors, with your brewing community, and with your suppliers. However, we do often talk about the value of building a relationship with your local government. In this conversation, we will discuss the value of engaging with your local government, strategies for mutual success, and how it can ultimately help solidify your brewery...

There’s a huge difference between good service and a good guest experience. It’s challenging enough to ensure your guests are greeted in a timely manner, their orders taken quickly, drinks never run dry, and their bill received and closed on time. These service steps are absolutely critical, but do very little to combat a negative first impression. Standards for service are increasing at a rapid p...

You and your employees' social, mental and physical wellbeing matter.  The craft beer industry is in a time of reckoning with an all-time record of people leaving their jobs, and employers struggling to fill vacant roles. 1 in 5 employees left a job at some point in their career because of its toxic organizational culture. By one estimate, employee turnover triggered by a toxic culture cost U...

Brewers pose unique challenges when it comes to carbon dioxide in the workplace. While CO2 is a necessary product in the brewery process, exposure to high concentrations can be life-threatening.    While normal CO2 concentrations tend to be around 400-800ppm, the case of CO2 off-gassing or a CO2 leak can quickly reach 50,000ppm (5% CO2 by volume). This is above the Occupational Health an...

Join this panel discussion with Pneumatic Scale Angelus, ABS Commercial, and MacKinnon Brothers Brewing for a conversation on “From Grain to Package.”  PSA’s Mike Davis and Elden Rowland join Alex Smith, Lead Brewery Consultant with ABS/Raleigh Brewing and Dan MacKinnon, Co-Owner and Brew Master of MacKinnon Brothers Brewing to talk about the journey from a passion for brewing beer to buildin...

When you think about the ultimate tap room, assuming excellent beer, where does your mind go? To beer draft lines and glassware? To the comfort of the tables and chairs? To great service or ambiance?   Whether you’re just opening your tap room or looking to give your existing tap room a boost, our panelists from Start A Brewery will bring you actionable steps based on their years in the indus...

It’s been almost two years since our eyes were opened to some of the toxic behaviors common in brewing culture. While awareness was the first step in building a new culture, we still have work to do to take care of one another and heal. Fortunately, you (the people who work in the industry) are primely positioned to make that happen! Safe Bars will guide you in this interactive experience to illus...

Marcus Baskerville is arguably one of the hardest working people in craft beer. From being a co-founder at Weathered Souls Brewing Company to helping lead the Black is Beautiful initiative to opening up a new taproom/incubator in Charlotte, North Carolina, Marcus is dedicated to positive change and the longterm success of our industry. In this conversation, we speak with Marcus about his most impa...

Over the past several years, many breweries have reconsidered their service models – searching for the delicate balance that best maximizes the experience for both guests and staff. In doing so, this has also generated more conversations about best practices regarding tipping.  In this panel, we will discuss different tipping models, their benefits, their challenges, and how conversations on...

Thank you to everyone who attended CBP Connects in 2022. In this conversation, we reflect on the highlights, relationships, and reasons why this is a must attend event for 2023.  This conversation features: Ariel Rivera (Blue Moon Brewing Company - RiNo) Ashlie Randolph (Lifting Lucy) Tranice Watts (Lifting Lucy/Patuxent Brewing)  Grab your spot now for CBP Connects Milwaukee (June 19-21...

In this conversation we talk about how to make a quality meme, outside the box brewery events, and the importance of keeping education accessible. This conversation features: Chris Overlay (Hoptimized Digital) Emily Wang (Fermly)  Laura Lodge (Start A Brewery)  Meg Ellis (Texas Craft Brewers Guild) View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: ht...

CBP Fall Conference Preview: Online Advertising & Your Brewery: Dos and Don’ts w/Devon Hoffman (Site-Seeker) October 19, 3:30pm ET View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus, and CO2Meter

In this conversation we talk about the value of coaching, becoming a more successful leader, and strategies to stand out.   This conversation features:  Dana Kaluzny (Endswell Beer)  Larry Chase (Ray Johnson Group) Pulkit K. Agrawal (The 5th Ingredient) View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org...

CBP Fall Conference Preview: What Do You Mean There’s No Alcohol? Sales and Marketing Strategies for NA Beer w/Scott Kolbe (Market Your Craft) October 18, 4pm ET View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus, and CO2Meter

CBP Fall Conference Preview: Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry w/Dana Kaluzny (Endswell Beer) and Tom Halaska (Ritual Beverage) October 19, 12pm ET View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus...

Thank you to everyone who attended CBP Connects in 2022. In this conversation, we reflect on the highlights, relationships, and reasons why this is a must attend event for 2023. This conversation features: Brad Lugar (Steel City Tap) Madeline McMahon (Float Fermentations) Pulkit K. Agrawal (The 5th Ingredient) Tracy Bardugon (Fire Maker Brewing Company) Grab your spot now for CBP Connects Milwauke...

So many taprooms sit empty for a bulk of the day. In this conversation, we will talk with brewery owners and managers that not only serve beer, but also operate as a coffee shop. We will dive into why they chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept. This conversation features: Lindsey Forsche (Four Keys Brewing...

CBP Fall Conference Preview: How to Make Ownership Your Competitive Advantage with Larry Chase (Ray Johnson Group) October 17, 12:30pm ET View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus, and CO2Meter

With so many new content and social media platforms popping in and out of existence, there is an overwhelming volume of options for your brewery to communicate with your audience. However, if you are trying to run a content marketing plan that is effective RIGHT NOW, then you definitely need to focus on these 5 channels. 1. Email 2. Instagram 3. Facebook 4. Google My Business 5. Website (Blog) In...

Understanding the current economic environment and your brewery-- what do you need to do now to position your brewery in the best position. In this session we will talk through the macroeconomic environment and what that means for your brewery and what things you need to look at in your own brewery to ensure you handle any adverse economic events. In this session we will look at pricing, cost beha...