Craft Beer Professionals

Join us for a lively, interactive discussion on how to use communication tools and methods to your advantage to bring people together to get work done. How much of your time has been wasted in meetings for the sake of meetings with minimal results and greater chaos? Is your email inbox overflowing with endless threads of tangled “reply alls” and forwards? In today’s virtual, fast-paced business wo...

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. You can learn more here . Dylan Mazurkiewicz has been at Lakefront for 10+ years, and has held many roles - from Gift Shop and Tour Guide work, to creating our Tour Manager position, and now onto On-site Busine...

The taproom! The epicenter of your brand. We’re excited to have a conversation today on how you can make the most of your guests’ time at your brewery. We hope that you leave with greater strategies for success and inspiration to further maximize your brewery’s taproom experience. After all, it’s not just about making great beer, but also putting out world class hospitality. We'll be joined by: An...

Contract brewing! Do you have extra capacity? Are you looking for a production partner to help keep up? In this conversation, we will be joined by a panel of experts to discuss the operational, financial, and legal aspects of whether contract brewing makes sense for your business. We will dive into what makes a good partner, setting clear expectations, and how you can see greater success through c...

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) and Steve "Hendo" Henderson (Founder of Rockstar Brewer) dive into 5 actionable ways brewers can use their data to #BrewMore and #BrewBetter. The topics include: Using Brew Sheets in Beer30 to dial in deviations and quality based on text alerts and tolerances. Diving into weekly KPIs with Brew-Filter-Pack Metric...

One way to sell more out of your taproom is to invest in more taps or stock more branded gear to offer consumers. But that version of “selling more” requires cash up front and doesn’t necessarily guarantee payback quickly. Instead, you may be looking for a way to increase sales that doesn’t require you to spend capital first! In this session, we’ll walk thru strategies and plans that can equip you...

Your point of sale system is the backbone of your taproom. From the guest experience to your team and taproom's unique needs, it is important to find the right POS that helps maximize your success. In this session, we will discuss reporting/analysis, fees/pricing, selling tools, integrations, service/support, and a process to make selecting the POS more efficient.   Whether you are soon to be...

How is your brewery paying out credit card tips? It's a question we hear all the time, and it's a real conundrum. Paying out tips on a daily basis keeps your people happy. But between cash shortages, labor costs and theft and safety risks, daily cash tip-outs are becoming unworkable. Join Kickfin for a webinar to learn how breweries like yours are bringing their tip programs into the 21st century...

Beer and cheese...a perfect match, and opportunity to create unique events in your taproom. We are excited to welcome Cara Warren (Isigny USA / Cheese Professor/ Cutting the Curd Podcast) and Adam Levy (Alcohol Professor/Cheese Professor/New York International Beer Competition) for a conversation on how to establish a cheese program at your brewery. In this session we will discuss types of cheeses...

Craft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. In past panels we have featured breweries also operating as coffee shops and soon will be discussing breweries also producing wine. In this session, we will learn from several Craft Beer Professionals who have ventured into the world of distilling. We will dive into why ou...

Over this panel, we will be discussing the upwards trend in fruit in beer and seltzers, especially with RTDs on the rise.  We will also be looking at how we can achieve what is popular in our respective markets, how we each go about making fruited styles, and techniques used to blend the correct flavor profiles.    Panelists:  Aaron Butzen (Monday Night Brewing)  Garrett H...

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix?    We’ve put together a panel of forward-think...

Beer gardens, sport leagues, bed and brews, OH MY!   Join the team at Harvest Hosts as well as a great line up of breweries who are doing much more than brewing awesome beer! Hear from Pals Brewing Co., R & R Brewing, and Wiedemann's Fine Beer about the exceptional experiences offered at their breweries. Each will share ideas on how to grow your brand organically through in person experie...

The craft beer industry has rapidly transitioned into being the craft BEVERAGE industry. Once dogmatic in its commitment to beer alone, nearly half of the country's breweries now produce some alternative category in-house. However, with extension of offerings comes challenges of execution and development. From product manufacturing considerations to brand hierarchy to marketing and sales execution...

CBP Stories showcase individual members who have an inspiring story to tell.   Spencer Moore is currently the Production Manager for Lock 27 Brewing in Dayton, Ohio. in 2015, when his wife was stationed in the United Kingdom, he found himself on a food tour at a brewery in which he spontaneously asked for a job. He then began his brewing career at Calverley’s Brewery in Cambridge, UK, a very...

As industry members, we often find ourselves becoming members of organizations that create opportunities for us to advance our careers through networking, education, or experiential opportunities. Though some of these organizations may be run solely by paid employees, often time they are spearheaded by a group of super volunteers who donate their time and passion outside of their day jobs. So how...

In this conversation, we are joined by a panel of Craft Beer Marketing Professionals to discuss trends, surprises, and insight into how you can knock it out the park with your brewery's marketing. From stellar can designs to sustainable merch to the most entertaining TikTok videos, our panel will share the marketing strategies they've been a part of over the past year that have generated returns....

The old rules of selling craft beer and cider in the Off Premise marketplace don’t apply anymore. On Premise shutdowns in 2020, consumer pantry loading, changing purchasing habits of consumers, new brands entering the market, and daunting efforts to get brands approved in chain outlets have all led to huge challenges for craft brands that have caused them rethink their sales strategies for this ma...

As we start the New Year, we are excited to welcome Kary Shumway (Craft Brewery Financial Training.com) to discuss how to make your resolutions stick. Kary will discuss goal setting basics, strategies to stay organized, and how to make your goals stick. He will even share a few book recommendations to help you along the way. Join us for a conversation to get 2023 started on the right foot. Join us...

Brewers spend a lot of time and energy in crafting the perfect beer, from the best ingredients to the latest beer styles. With this in mind, beer quality is of utmost importance, and a quality control program is paramount to creating great beer every time. Whether you are a just beginning or want to learn more about best practices, we can help you develop the beer quality control program that work...

What are the best practices, ideas, and tactics that will help your draft system be as efficient as possible?   Our talented panelists will provide insights and easy action steps to increase your keg efficiencies, manage inventory, and understand what has been a challenge for the industry for years...BEER LOSS! Panelists: Austin John (Apocalypse Ale Works) Ian Purcell (BarTrack) Ruark Jo...

Operating one business is tough, but what sparks the desire to not only open a brewery, but also operate a winery. We will dive into why our panelists chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept. This conversation features: Barbara Evers (Everleigh Vineyards & Brewing Company: Winery, Brewery) Clay Keel (Kee...

Join a panel with Pulkit K. Agrawal (Beer30 by The 5th Ingredient), Chris Farmand (Small Batch Standard), and Kary Shumway (Craft Brewery Financial Training.com) on a topic dedicated to “Understanding Brewing Economics for Production Profitability".   The topics covered will include helping owners and CFOs understand:  Their brewery’s COGS with a breakdown of materials, labor, and losses...

It is our goal to not only have conversations on how we can brew better beer, but how we can also be better people. Join us for a conversation discussing strategies on how brewery management and ownership can best provide support to their teams, as well as hear firsthand from staff who need to be supported.  The goal here? To create safer, more welcoming, more supportive, and successful workp...

NA craft beer has become an important sector of the craft beverage industry, but with some brewery hesitation. We will discuss why Dry January can actually benefit your brewery, and how you can appeal to those observing as well as those who may chose NA options year round. We will have a few of our industry friends with us discussing how you can plan for what is traditionally seen as a slower time...