CPG Vibes

We are back LIVE this week with Shannon Peffley of CPG X! Shannon has brilliantly created multiple models helping emerging brands efficiently spend at tradeshows. But that is not everything Shannon does to help emerging brands. He'll be at Fancy Food this weekend in NYC and he has done several other events like the ECRM's, Sweets and Snacks, Expo West and more!

Gavin and Wade are back this week talking all things CPG! Brokers, Retail, Category Reviews, Challenges, ETC!

Gavin and Wade are back to talk all things CPG this week. No guests, no specific topics, just an old school style episode.

Join us as we celebrate our community with CPG Vibes 200th episode! We will be bringing on listeners over the last few years chatting all things life and CPG!

We're pumped to welcome back Steve Black for this week's episode. Steve has a storied history in the retail business with over 50 years experience (WOW) across multiple chains and channels including Sprouts Farmers Market, Lucky's Market, and Rouses Markets among others. These days Steve is focused on his Business/Leadership Coaching Firm: https://abrighterday.life/ If you missed the f...

This week, we chat anything and everything CPG. There is a lot of positives in the industry for companies looking to sell as two major cpg companies sold for over a billion dollars collectively! Lots of talk about innovation, whitespace, brand awareness and the right "fit". We are 3 weeks post expo and the big trade show season is about to start.

This week we chat with Kenny Hausmann from Fresh Thyme Market! Kenny oversees the Healthy Living Department and we will be chatting all things emergings brands, Expo West and Retail Leadership!

This week we are LIVE with Mike Levinson, Founder of FS Octopus. Mike brings 25+ years in foodservice/alternative channels and retail, with deep expertise in CPG distribution — aka how products actually move, not just how they look on a pitch deck. He’s worked with startups and big brands, so he understands both the hustle and the scale. His FS Octopus approach breaks foodservice/alt. channel sale...

This week on CPG Vibes, We talk with Yuval Selik. Yuval is the Co-Founder and CEO of Promomash and Host of the 7 Hats Podcast! Y uval is a fantastic follow on LinkedIn where he drops CPG wisdom nearly daily with more than 20+ years of CPG leadership experience. Promomash is the people + platform solution CPG brands rely on to achieve more in trade. Powered by CPGenius™, we help brands improve trad...

This week, we will be talking CPG SHOP - everything and anything. We are one month out from Expo West - and finishing up the mini-tradeshow season of UNFI/KEHE/Fancy Faire etc!

This week we chat everything CPG! The start of trade show season is around the corner, category reviews are in full swing and are we in peak innovation?

This week we are LIVE chatting with Jomaree Pinkard, one of the co-founders and Chairman from Hella Cocktail and the founding member of INCLUDED CPG, a non profit committed to empowering entrepreneurs and leaders of color in the food and beverage industry! Hella Cocktail Co. was established in 2011 by three curious friends, Jomaree Pinkard, Eddie Simeon, and Tobin Ludwig, who share a love of gathe...

Wade and Gavin will be catching up solo this week! Topics will be anything and everything CPG - focusing on Winter Fancy Faire in San Diego! Some great conversation about Food Show follow up, tips, and suggestions.

This week WE are BACK after taking some time over the holidays! Wade and Gavin will be bringing on Shannon Peffley of CPG Xperience. Shannon has 20+ years in the CPG Industry from distribution to brand to now founding CPG Xperience. CPG Xperience is about bringing the industry together, brands, retailers and service providers to help emerging brands early on in their startup phase. Shannon will be...

We're BACK after a few weeks away from Thanksgiving and work related events! This week we'll get insight from Wade on BevNet and talk about anything and everything CPG!

On this week's episode - Wade and Gavin chat with Jonathan Lawrence. Jonathan has an extensive background in retail, growing up in his family business, Arizona Health Foods, Sunflower Farmers Market, Sprouts and most recently an 11 year run at Fresh Thyme Market that featured several leadership positions! Jonathan is now Vice President of Sales of Natural/Specialty at Advantage Solutions working w...

Gavin and Wade chat about all things CPG...some great discussion on Holiday/Seasonal buying, Retailer dos and don'ts, buyer etiquette and so much more. You don't want to miss this one!

On this week's episode, Wade and Gavin talk to Peter and Jeff with Brandartica! Brandartica builds brands that want more than just “pretty”. They craft strategy, storytelling, and design that drive results in CPG, food, beverage, and lifestyle. Founder Peter Jude Ricciardi spent 15 years at Disney mastering emotional storytelling, joined by partner Jeff Litcofsky, who brings 25+ years of techn...

This week Wade and Gavin recap the last few months of their guests, focusing on Leadership, Brokers, Data Insights, Retail and their upcoming guests!

On this episode we will chat with Scott Dicker, Sr. Director of Market Insights from SPINS! SPINS connects shopper values to product innovation by combining POS data across the conventional, eCommerce, and natural channels with deep product knowledge. Key topics will include where Grocery is at today, what trends Scott is seeing, what categories are performing in this inflationary time as well as...

On this week's episode Wade and Gavin will chat with Steve Black. Steve has over 46 years of retailing experience with executive leadership at Sunflower, Henry's, Sprouts, Lucky's, and Rouses Markets (where he was President and COO). Steve is also an Author, "Rules for Success" which helps readers achieve or visualize success through habits by setting goals, being disciplined...

On this week's episode, Gavin and Wade will be chatting with Alison Cayne, a veteran in the CPG space! Alison founded Haven's Kitchen, a cpg brand, nearly 14 years ago. She started a podcast, In The Sauce, about 8 years ago (BEFORE IT WAS COOL) and most recently took on an Adjunct Professor role at Columbia Business School. If you think that's pretty awesome - you're right! When Al...

On this week's episode, Wade and Gavin will dig into the good, the bad, and the ugly with Brokers featuring the Founder & CEO of SMB Sales & Marketing, Shawn Berg. Shawn has an extensive background in consumer goods, and natural sales at conventional grocers. He is a veteran broker in the CPG industry with previous brokerage experience at; Presence Marketing, iLevel, and now his own co...

On this week's episode Wade Yenny and I will be chatting with Jake Karls from Mid-Day Squares and Andrew Henry from Revival Tea! Jake Karls is a legend in his role at Mid-Day Squares where he is a co-founder and rainmaker. If you know Jake - he is unapologetically himself and when it comes to building relationships he is second to none. He will meet with Whole Foods on Thursday and visit his l...

On this week's episode we will be talking to the CEO of Mark's Snacks, Mark Samuel. Mark is a serial entrepreneur with 20+ years of leading companies through various stages of growth. Mark has amassed nearly 70k follower on LinkedIn and built a loyal community through that platform. Mark's Snacks is a BFY kettle chip baked in avocado oil and sea salt. They have recently launched in the...