CPG Therapy

In an industry that celebrates hustle, how do you know when it's time to slow down? In this episode of CPG Therapy , Michelle Sheely sits down with Mia Medina, founder of Gather Brands, to talk about the importance of rest, reflection, and resetting before burnout takes over. As founders and leaders, it's easy to believe we always have to be "on," but sustainable success starts w...

Episode Title: Hustle Culture & Burnout in CPG Hustle culture has become a badge of honor in CPG—but at what cost? In this episode of CPG Therapy , Michelle Sheely sits down with Kate Cash, Founder of Spark Strategic Advisors, to unpack the real impact of relentless productivity, constant ambition, and the pressure to always be “on.” Together, they explore how hustle culture is often fear-base...

Episode Title : Trust, Partnerships & Branding Guests Peter Ricciardi + Jeff Litcofsky, founders/operators of Brand Artica Background highlights: Disney creative leadership (Peter), consumer electronics + web development/WordPress expertise (Jeff) Michelle kicks off 2026 with optimism and welcomes Brand Artica’s Peter Ricciardi and Jeff Litcofsky to explore trust, partnerships, and brand clari...

In this conversation, Michelle Sheely and Robert Johnson delve into the topic of imposter syndrome, exploring its prevalence, personal experiences, and strategies for overcoming it. They discuss the challenges faced during career transitions, particularly in the CPG and real estate sectors, and emphasize the importance of recognizing one's accomplishments and seeking support from others. The conve...

Proud to share a powerful new episode of CPG Therapy featuring Jason Bronstad , CEO of MALK Organics . Jason opens up about the side of leadership we don’t talk about enough in CPG — self doubt . From scaling brands to navigating high-stakes decisions, he shares how moments of self doubt have shaped his leadership, sharpened his instincts, and strengthened the way he builds teams and culture. This...

Episode 2 V2: The Lies We Tell Ourselves — Understanding Self-Deception in CPG Culture We all lie to ourselves sometimes — not out of malice, but to survive and feel justified in our positions. In this episode, Michelle Sheely, The Queen of Culture , explores how self-deception quietly shapes the way we lead, communicate, and connect. When we justify our own behavior, we stop seeing people as peop...

I need your toxic workplace culture stories. I want to discuss what to do and what not to do when building employee culture. Come spill the tea with me and let me be a witness to your workplace grief. This can be completely anonymous too, so don't you worry!!!

Welcome to CPG Therapy , where even brands need a little therapy. In this first episode, host Michelle Sheely — the Queen of Culture — draws a powerful parallel between working with people in CPG brands and guiding troubled teens in the wilderness. With over 20 years in sales and leadership, and a background as a wilderness counselor, Michelle shares how the same principles that help people heal c...