Coworking Values Podcast

"They come for the promise. They stay for the hospitality." — Dr. JJ Peterson Episode Summary JJ Peterson has spent eleven years inside the StoryBrand universe. He co-authored Marketing Made Simple with Donald Miller. He helped Will Guidara write the certification for Unreasonable Hospitality. He hosts the Badass Softie podcast — for leaders who are unapologetically driven but want to lead with th...

Why AI Can't Feel the Room: Practical Operations with Carlos Almansa Coworking Values Podcast "The AI cannot feel the space. It can't feel the dynamics or the vibe. But it can free up time for you to talk to your members, to have a coffee with them, to understand and to read people." — Carlos Almansa Ballesteros Episode Summary Most conversations about AI in coworking are either evangelical or dis...

Why your coworking space needs a Story before it can practise hospitality "Marketing makes these promises and service delivers that. So for us, StoryBrand and unreasonable hospitality, you know, really work together kind of hand in glove. And StoryBrand is, you know, really about thinking about how you communicate that you care to your customers. And the unreasonable hospitality side of things is...

Why your coworking space should partner with local creatives "Ideas are currency, you know. And you're never broke if you got ideas... Everything we are looking at around us came from an idea. So for me, they are, it is a currency within itself."— Koder Koder runs Undeniable Studios, a music production conglomerate built from youth clubs, pirate radio, and 10,000 hours of free studio time in Brock...

“You might not be able to give them money donations for what they’re doing, but what you can do is give them support in various ways, which then means that you are effectively helping achieve those things in your community.” — Parisa Wright Parisa Wright runs Greener and Cleaner, a community sustainability charity that took over a vacant unit inside The Glades shopping centre in Bromley. Five days...

Episode Summary The hero’s journey is broken. That 2,000-year-old storytelling archetype—the one from ancient Greece, from Jason and the Argonauts, from Star Wars and Lord of the Rings—was built for a different kind of story. It’s individualistic, extractive, and violent. It works brilliantly for getting millions of people to watch Orcs die while Tom Cruise learns a personal lesson. But it doesn’t...

“One of the attendees spoke about their local government saying that they could not show favour to specific business and therefore couldn’t collaborate with the coworking space. One of the panellists said, We’ll create a downtown alliance. They can work with an alliance.” —Lauren Walker Episode Summary Lauren Walker is a storyteller who’s spent 25 years behind the scenes. Reader’s Digest in the 19...

“I found myself with a building, a smaller building than the one I’m in now, with the bills to pay, and was a bit like, Oh, dear, I’m going to have to do something about this.” — Teresa Jackson The journey continues - May 19th On May 19th at Space4, the Unreasonable Connection Goes Live! The London Coworking Assembly Forum is back for part two. A one-day working session for the people running Lond...

Episode Summary “We’re not a service provider beyond being a great space. I think we’re a platform, and that’s key.” Hannah Philp Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people running London’s most vital neighbourhood spaces and the public sect...

Episode Summary “We seem to be out front with this when it comes to, I suppose, government support at a national level of coworking as an industry.” Graham Clarke Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people running London’s most vital neighbo...

“Hospitality is the art of being hospitable.” Ian Minor Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find...

“We’re keeping people in Wigan, both in jobs, both in supply chain, young people not jumping on the train any longer to go in 30 minutes down the train track to Manchester or Liverpool. You don’t need to go outside of Wigan now. You can do everything in here.” Lee Dalgleish Tired of running yourself into the ground? Then stop running alone. *On February 24th, the London Coworking Assembly presents...

“Community is a really irritating word to me right now. We ask it to carry too much. Everything’s a community.” Rose Radtke Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector all...

“What concerns me most is this idea that we’re returning to the norms from before... when we tore down the walls between home and work and childcare.” Georgia Norton Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people running London’s most vital neig...

“If freelancing is the future of work, then coworking is the future workplace.” Szilvia Filep Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thriv...

“The unsung heroes are the smaller companies who are… They’re not trying to raise a billion pounds... Being a home where they feel happy, safe, productive is a good thing.” Tom Ball Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people running London’s...

“Inclusivity basically doesn’t mean that you have to include everybody. It’s just making sure that the space that you’re offering is where people can feel safe... it’s about who feels comfortable staying or speaking up or knowing that whatever opinions they have to give will be heard.” Rosee Shrestha Tired of running yourself into the ground? Then stop running alone. On February 24th, the London C...

“For an industry that professes to be about community, that’s the co-part of coworking, it sure doesn’t include the entire community. We owe it to ourselves, practise what we preach...” Jerome Chang Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people...

“Anyone who tells you to have this little bit of code, do this, is lying. Nobody knows exactly how to optimise towards it.” Hector Kolonas Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people running London’s most vital neighbourhood spaces and the pu...

"It wasn't because they weren't listening – it was because they weren't educated. Once that penny drops, they're super helpful." Ewan Buck Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people running London’s most vital neighbourhood spaces and the pu...

“If coffee shops could have innovated a bit, the coworking industry might have never even happened, honestly, because coffee shops have all the ingredients that coworking movement wanted. It just needed an extra layer of intentionality.” — David Walker Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connectio...

“If we can make people feel like anything is possible, anything is solvable, together... We can find a way together.” - Karen Tait Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for the people running London’s most vital neighbourhood spaces and the public sec...

“I’m currently aware of two operators on the smaller size that have been handed £400,000 backdated bills... being hit with backdated business rates bills would clearly be business destroying.” - Jane Sartin Tired of running yourself into the ground? Then stop running alone. On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live! —a one-day working session for th...

Episode Summary “If these people have their own little standalone office somewhere, if they literally picked their office up and went to put it on the street outside, they would qualify for small business rates relief. But just because they’ve had the audacity to come and get an office in a coworking space, they’re going to lose that benefit.” - Roland Stanley Unreasonable Connection Going Live! L...

“I just want to be able to do a little bit of work and be near enough my kids to continue feeding or to be able to help out and know what’s going on with them.” Unreasonable Connection Going Live! London, February 2026. 🎟️ Tickets go on sale in January 2026. The entire day is co-created by the coworking community builders on the co-creation waitlist. Forty thousand (ish) coworking spaces exist wor...