Course Creation Boutique's podcast

It's here, it's everywhere—now, how do you take advantage of what AI has to offer you?  You'll understand when and why content creation AI:   Should be used to augment your marketing;  Can be leveraged to repurpose content across different platforms and mediums; Makes sense; Can't replace the heart and authority of your content—you; and Is capable of providing insight into your ideal students.   A...

Are you clear on what students need to know to make purchasing your course a big YES?   I recently facilitated a group Q&A call with my 6-Week Accelerator students, and our conversation inspired me for today's episode. You and I are going to tackle how to choose aa webinar topic that bridges the gap for students—and helps them go from "just interested" to "where do I sign?!"   When done well, this...

How to Set Up and Scale for the Long-Term Are you fully committed to your course and business? You are the root from which a profitable and sustainable business grows, whether you're just starting, pivoting, or expanding. In this episode, mindset and business strategist Michelle Vroom walks us through what it takes to be profitable. Enroll in my 6-Week Accelerator to get your online course done in...

Boost Your Well-Being and Productivity as a Business Owner We all need consistent routines to help us feel centered and productive! As you're taking the time to create your course, installing intentional habits can make the process more efficient and effective. In this episode, you'll learn three areas (plus a bonus) where consistent practice translates into brilliance, happiness, and progress. En...

Show and Tell for Course Creators You're educated, certified, or authorized to teach someone else's content, but maybe you're unsure how to present the content to your particular students in a way that is unique and memorable. In this episode, you'll discover how to apply your style, perspective, and experience in a way that is tailored for your audience, engaging, and authentic. Enroll in the tri...

Is This Advanced Online Course Strategy Right for You? In this episode, you'll discover what a tripwire is, its purpose, the different types, and how to tell if you're ready to implement one for your course creation business. I'll also walk through the questions to ask to create a best-selling low-priced program.  Enroll in my tripwire, the Online Course Jump Start , if you want to see if you have...

What Makes a Sales Page Irresistible? Where are the opportunities for your next sales page? Whether you're starting from scratch or in the throes of restructuring your offers, you'll want to listen in. Sal, an eCommerce and marketing genius, brings you three essentials plus a bonus to fail-proof your sales page and up your conversion rate. Enroll in Jump Start if you want to take your course from...

Shift Your Perspective to What Matters and Scale Your Course-Based Business Allison Scholes from The Boss Lady in Sweatpants Show is here to make you a more productive course creator! Allison walks through six habits that can limit your presence and productivity. Learn how and what to prioritize to move the needle on your course creation business and better enjoy your relationships. Listen in! Enr...

Workshop Series: 3 Steps to Creating a Course That Converts Part 3 Buckle up for Part 3 of our workshop series! In this episode, you'll hear truths about what actually makes course creators money, how you become seen as the expert with a must-have course, and how to help the most people in the best way possible. It's time to step into your greatness and get your offer out there! Ready to put your...

Workshop Series: 3 Steps to Creating a Course That Converts Part 2 Welcome to Part 2 of our workshop series! In this episode, you'll learn how to build, nurture, and sell to an audience excited to buy your course and solutions. We cover all the elements you need to market your best-selling course, stay top of mind, and provide the right mix of content. With this plan, your buyers will be anticipat...

Workshop Series: 3 Steps to Creating a Course That Converts   Online Course University is in session, and we're starting with your favorite topic: YOU. Specifically, who you are and who you are attracting.    Welcome to our new 3-part series designed to set you up to create and market a course that converts.    Over the next three weeks, I'll break down what it takes to really make an online progr...

Make Sure Prospective Students Can Find You In this episode, I sit down with Cinthia Pacheco, a passionate and talented search engine optimization, or SEO, consultant. You'll learn how to ensure students ready to sign up for your course can find you and how to track and improve your results in three steps. If you're looking to take your course from a genius idea to reality, enroll in the  Online C...

Connect with new audiences to scale your course business This week we are talking about the importance of strategic partnerships. In this episode, you'll learn practical and authentic ways to foster specific types of relationships and outcomes. The rewards of nurturing these connections can pay off for you both in business and life. If you're looking to take your course from a genius idea to reali...

Thinking about running your own online course beta, but unsure of first or next steps?   Listen to this coaching episode to learn how you can leverage the entire course validation process in a way that creates value for your business and builds engagement with your students.   Through my conversation with Santa Fe abstract artist, Andrea Cermanski, you'll learn how to: ✔️ Test your course premise....

Shift Your Mindset to Explore, Experiment and Evolve In this episode, Perry Maughmer, leadership philosopher and executive coach, describes how his approach to leadership can help you reach your potential as a course creator and business leader. His framework is a simple and effective way to open and change your mindset. You'll learn how to approach course creation and business growth as a leader...

Sell More Courses with Video No doubt—video is critical for your online course business growth. I want you using video strategically for your course. There are limitless ways to use video effectively—in this episode, you'll learn the top five video types for demonstrating your course value. Get your online course done in just 6 Weeks with a proven course coach by your side. Get your questions answ...

Why Engaging Content Translates to ANY Format Media legend and editorial icon Lesley Jane Seymour joins me to discuss how she boldly redirected her magazine editing know-how and her life's mission to the online space and her membership, CoveyClub. Lesley's knowledge of her audience, fearlessness, and insight translates into pure gold for growing your course creation business.  Get your online cour...

3 Steps to Building Relationships and Connecting with Purpose On a recent playdate with my son, Tristan, I was reminded about how important it is for you to seize new opportunities and market yourself wherever you go. You can connect naturally, not sleazy, in any setting. Listen in to learn how to market yourself organically, no matter where you are. Get your online course done in just 6 Weeks wit...

Making the jump from in-person service provider to online course creator? This episode is a must for you! In this coaching podcast, I talk with Heidi Holley, an esthetician and successful small business owner who is ready to expand her expertise into online course offerings.  As you'll hear, asking the right questions leads to the best answers for you, your online course, and subsequent business g...

How to Protect and Grow Your Business Ever considered that legal not only protects your business but helps it flourish? Legal expert, Andrea Sager takes us through the five core legal strategies every course creator needs to consider. Learn some simple and effective ways to identify and protect your most valuable assets, secure your income stream, and create a healthy business that thrives at all...

Fulfilling Your Dream One Step at a Time   Join me on this week's episode to learn the secret to making your dreams a reality through small, measurable, consistent steps. I have three ways for you to be seen, achieve your course and business vision, and feel less burnout and guilt while doing it. A must listen for anyone building a course-based business for the long-term!   Ready to put your cours...

Expand Your Reach and Generate Leads with Partners In this coaching session with Lauren Doyle, your travel BFF (also known as The Travel Mechanic), we discuss how Lauren can expand her audience and reach beyond individual agents and her Instagram following. Throughout our conversation, I outline how Lauren can leverage her expertise, current course, and reputation in the travel industry with multi...

What's Working NOW for Promoting Your Course Luis Báez, a sales enablement strategist and coach dedicated to online business owners and B2B professionals, joins me on this interview episode. He shares his authentic selling approach, how to sell in a way you can feel proud of, and ways to increase the course funnel conversion rate and return on investment with a human touch. In addition, Luis expla...

Maybe you've been doing live courses for a while now and you're ready for what's next. Or maybe you're planning for the future! This week, I dive into five secrets of transitioning a live course to a static, self-paced course that is seamless for your students and delivers on your promise. I use my 6-Week Accelerator course as an example in walking through how to address the different needs of stu...

What happens when you are selling a course that isn't exactly your main area of expertise? And you're not seeing the sales you would like?    Meet my Course Creation Incubator Coaching Guest—course creator and Holistic Nutritionist and Real Food Advocate, Mira Dessy.    Mira tells her course creation story for one particular high-end course regarding pantry preparedness, but through our discussion...