Course Café

In this episode of Course Café presented by ‪Amazon‬, Raymond sits down with Municipal CEO Harry Arnett to unpack what it really takes to build a brand that resonates in today’s game, from the early days of limitless ideas to the discipline required to grow with clarity and intention. The conversation explores the evolution of Municipal, the challenges of designing performance driven footwear like...

In this episode of Course Café presented by Amazon⁩, Raymond sits down with Olajuwon Ajanaku and Earl Cooper, the founders of Eastside Golf, for a conversation that goes far beyond product, diving into the emotional weight of building a brand, the pressure that comes with growth, and the realities people do not see from the outside, from early sacrifices and uncertainty to moments where it became...

I caught up with Stephen Malbon at a moment when the brand was moving fast but one decision stood out above the rest. Malbon signing Fred Couples. Not a new shiny name. Not a trend play. A legend whose presence reshapes the conversation without raising his voice. In this episode, Stephen walks me through how the relationship actually started. We talk about why Fred was hesitant at first, how Malbo...

On today’s episode, we step inside the Sugarloaf Social Club with Ian Gilley, the creative engine behind one of golf’s most beloved brands. We explore how Sugarloaf draws inspiration from old Getty photos, '90s silhouettes, vintage major merchandise, and quirky eBay finds to create a modern aesthetic that feels familiar yet new. Ian breaks down the hunt for archival references, the mad-science pro...

In this episode, Raymond sat down with Tony Knapton from Radry, an artist, designer, and creative whose work lives somewhere between golf, pop culture, and nostalgia. They talk about how his Midwestern roots and background in graphic design shaped the brand, the balance between art and entrepreneurship, and why the ‘90s continue to inspire a new generation of golfers and creators. Tony opens up ab...

In this episode, I sit down with Ryan Engle, founder of Nation Golf, a brand rooted in tradition, authenticity, and the kind of style that never goes out of fashion. We talk about the Nation Desert Classic, the annual gathering in Indian Wells that started it all, and how the spirit of Ryan’s grandfather’s scrambles in the 1970s became the blueprint for Nation’s identity today. From surfboard shap...

In this episode of Course Café, we sit down with Cáje Moye, Senior Creative Director for apparel and accessories at Sun Day Red, the brand redefining what premium golf apparel looks and feels like. Cáje takes us inside the design process, Tiger’s direct influence on product development, and what it’s really like building one of the most fascinating brands in golf over the last two years. From earl...

This week on Course Café, Raymond sits down with Mike Belgue, Brand Director at Reigning Champ, to talk about what makes a brand truly timeless. From the foundation of quality and craftsmanship to the evolution of visual identity and storytelling, Mike shares how Reigning Champ continues to move through sport with purpose, balancing restraint, refinement, and quiet confidence.

This week on Course Café, Raymond sits down with Roger Steele, creator, father, and one of the most influential voices shaping modern golf culture. They discuss balancing fatherhood with a life deeply rooted in the game, exploring how Roger manages to stay grounded amid the chaos, and his evolving vision with Lululemon Golf. The conversation digs into what it means to build something sustainable i...

In this mini episode, Raymond catches up with Andrew Haynes, VP and Executive Creative Director at Fairgame. The two dive into the creative side of golf — from design philosophies and brand storytelling to what makes certain brands feel so enjoyable and authentic. Andrew also shares what Fairgame has been working on lately, offering a glimpse into how they’re shaping the culture and community arou...

In this episode, Raymond sat down with Robert Brunner, Co-Founder and Creative Director of Devereux, to talk about how the brand has grown up and found its voice. From the early “Proper” days chasing wholesale buyers, to a COVID reset that pushed them into direct-to-consumer, Robert shares the highs, lows, and lessons that shaped Devereux into the vibrant, community-driven brand it is today. We ge...

Tisha Alyn has lived both sides of the grind, chasing golf scores on tour and chasing views online. In this episode, we talk about the pressure of living online, the wins and heartbreak of starting a brand, and why authenticity still beats the algorithm. Tisha opens up about color, design, and the creative process behind her collections, but also the human side of it all: the late nights, the doub...

Raymond sits down with Matt Kang — a former pro hockey player turned “creative athlete” — to talk about his journey from chasing golf dreams around the world to shaping the culture of the game through style, community, and collaboration. From life inside the ropes to building Sniper Gang meetups and curating projects that sell out instantly, Matt shares how depth matters more than reach, why authe...

What does it really take to build a golf shoe that performs under pressure, and why do so few get it right? In this episode, we go one-on-one with Mike Forsey, Co-Founder and President of Payntr Golf, whose 30-year journey in footwear includes work with Nike, patents on industry-defining technologies, and a relentless belief that golf shoes are equipment, not accessories. Mike shares the personal...

What happens when you buy a legendary golf brand... but all you get is the name? In this episode, I sit down with Matt Lemman of Jones Sports Co. to talk about the quiet grind of rebuilding a legacy—one bag, one story, and one relationship at a time. We get into everything from the early days reverse-engineering vintage designs to building trust with a new generation of golfers. Matt shares what i...

In this episode, Raymond sits down with Chris Knott—Chief Merchandising Officer at johnnie-O and founder of Peter Millar—for an honest, in-depth conversation on what it really takes to build lasting brands in menswear. From folding shirts at 14 in a small North Carolina retail shop to leading some of the most recognizable names in American fashion, Chris shares what he’s learned about understandin...

In this episode of Course Café, Raymond sits down with Neil Tan, founder of Public Drip—a brand built for the everyday athlete and rooted in the rhythm of New York City. They dive into how Public Drip came to life during the pandemic, the emotional weight behind thoughtful design, and why Neil’s latest Spring/Summer collection is his strongest yet. From the grind of sampling to the philosophy behi...

In this episode of Course Café, Raymond Williams sits down with Dylan Moore, Senior Director Design and Shaun Madigan, Director Apparel, of Adidas Golf to unpack the brand’s evolving identity—where performance meets personality, and heritage meets innovation. From the revival of the Originals line to the creative freedom behind footwear launches, the conversation explores how Adidas is navigating...

In this episode, Raymond sits down with Michael Huynh (Publish) and Bryan Lowman—two seasoned creatives now shaping a new vision in golf through Students Golf. This conversation dives into the evolution of streetwear, the challenges of designing for both tradition and innovation, and how Students is redefining golf apparel for a younger, more style-conscious generation. From lookbooks and knitwear...

In this episode of Course Café, Raymond sits down with Luke Davies of Manors Golf to unpack the brand’s evolution—from rebranding and redefining its aesthetic to building an identity rooted in both performance and lifestyle. The conversation dives into the emotional power of branding, global influences on design, and the subtle details—like clean e-commerce design and thoughtful color palettes—tha...

In this episode, Raymond sits down with John Mooty, the quietly brilliant mind behind Sentinel—a brand redefining what golf apparel can be through fabric, function, and feel. The two dive into everything from John’s design philosophy to exploring how storytelling and product design aren’t just connected—they’re inseparable. They talk obsession with materials, why collaboration unlocks creativity,...

Stephen Malbon joins Course Café for a conversation that dives beneath the surface of one of golf’s most influential brands. From the early Instagram posts that shaped Malbon’s identity to becoming a global force in fashion, we explore Stephen’s personal evolution, the brand’s rise, its cultural imprint on Tour and overseas, and the deeper questions of legacy, family, and what the final swing migh...

This ‘Snackable Guide to Golf and Style is a groundbreaking podcast dedicated to the intersection of golf and fashion. It brings listeners the latest trends, timeless classics, and insightful stories from the golf fashion scene. The show’s engaging segments provide a comprehensive look at what's happening in real-time while delving into golf apparel's history and future.

In the premiere episode of Course Café, Raymond sits down with Skratch Editor-in-Chief and self-proclaimed jawns man Ben Boskovich to talk about how golf’s new wave birthed a democratized version of its dress code—and who we have to thank for it.