Sas Petherick
Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week
A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach. Hosted by Sas Petherick: Coach, Supervisor & Self-belief Nerd I'm @saspetherick on the Gram - come say hello x
Author
Sas Petherick
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Coaching & AI: What you need to know with Nivek Harrison 06.07.2026 55:36
Everyone's talking about using AI to create more content and we think that's the least interesting way to use it! In this episode, Nivek Harrison joins me to explore why AI doesn't have to make your coaching practice feel less human. We talk about where it can genuinely save you time, where it absolutely can never replace you, and how to use it without handing over your judgment, c...
BONUS: The Body Stories 6 - This is the body I was always meant to have 28.06.2026 1:15:29
Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing. This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I have been engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tend...
Here's why you should do a TEDx Talk: behind the scenes of mine + moving countries + a month of mega-growth 21.06.2026 24:35
What happens when you give a TEDx talk, pack up your life, leave one country, return to another, and try to hold the grief, gratitude, excitement and sheer logistical chaos of all of it?? This episode (200th!!) is a thoroughly gossipy catch-up behind the scenes of the biggest month I can remember. The complicated idea of "home," the unexpected things that happen when you put your hand up...
Scatter Your Seeds: Ways to market your Coaching Offer right now (without social media) 20.04.2026 27:19
Marketing your coaching doesn’t have to mean posting more on social media. In this ep, I’m sharing a load of creative ways to get your work in front of the right people, that are creative, proven and designed to suit your preferences. If your marketing feels a bit stuck, inconsistent, or overly reliant on socials, this will give you plenty of grounded ideas to start experimenting with straight awa...
Let's talk about the most underrated skill of coaching 12.04.2026 27:05
Running a coaching practice is honestly just one decision after another! And most advice about decision-making assumes there’s a right answer - if you just think harder, plan better, or get clearer - you’ll land on it. But what if the real work isn’t finding the answer…it’s expanding your capacity to hold nuance? In this episode, I’m exploring how our work as coaches and business owners is full of...
How to Build a Coaching Business from a €35 Workshop with Vicky Schilling 05.04.2026 35:58
If you’ve ever wondered whether you’re overcomplicating this whole “build a coaching business” thing, this episode is for you! I’m joined by Vicky Schilling: Trust Yourself Coach, author, and someone who has been building her business for over a decade. What I love about this conversation is how easy and ordinary Vicky's beginning is. A €35 workshop… and a willingness to respond to what peopl...
How Do You Know If You’re Ready to Go All In on Coaching? 30.03.2026 28:29
Last week, on a sales call, a really experienced leader + trained coach asked me a question I hear all the time: “How will I know when I’m ready to go all in on Coaching?” And I’ve been thinking about it ever since! Because here’s the truth — you might not ever feel ready. At least, not in the clean, certain, fear-free way you might be hoping for. In this episode, I’m sharing a personal story abou...
Five reasons you need some sexy biz goals (even if you hate goals!) 23.03.2026 26:54
Set big hairy goals, be consistent, push through. Goals can be... exhausting. But what if the 'problem' was the approach we've been told to take? In this ep we are talking about setting goals that light you and your biz up - even if you’re navigating self-doubt, feeling some resistance, or have a complicated relationship with follow-through. We’ll explore the five things that make...
You’re Not 'Just a Coach' You’re a Leader 16.03.2026 23:18
Many coaches resist the word leader . But what if the problem isn’t leadership itself — it’s the narrow model of what leadership looks like? In this episode, I make the case that all coaching is leadership work . I explore a simple but powerful idea: you’re not “just a coach” — you’re a leader. Through every coaching conversation, you help people question assumptions, reclaim their agency, and ste...
The Fall of the Coachfluencer with Lianne Raymond + Bridgette Boudreau 08.03.2026 57:09
Something a little different for you today! This is the farewell episode of the Three OG Coaches Talking Shop podcast that I have co-hosted with Lianne + Bridgette. 21 episodes ago, we began with a conversation called The Rise of the Coachfluencer - where lifestyle content, product placement, and aspirational horseshit were masquerading as coaching. In this episode, we address the fall of so many...
Operationalising Hope: what the Green Party win can teach us about successful launches 02.03.2026 25:39
What does a political campaign have to do with your next launch? Quite a lot, actually! In this episode, I unpack the fantastic UK Green Party by-election campaign and what this teaches us coaches about launching successfully. If you’re preparing to launch later this year (or quietly recovering from one that didn’t land the way you hoped), this is your reminder that you’re not just running a 10-da...
The biggest obstacle between Great Coaches and Paying Clients 22.02.2026 24:30
There are so many brilliant, thoughtful, values-led coaches quietly sitting on extraordinary offers… that nobody is buying. Not because the work isn’t powerful. Not because they’re not qualified enough. But because marketing and selling feels awkward. In this episode, we're naming the biggest block between great coaches and the clients you're here to help! If you’ve ever told yourself y...
Coaching, Therapy and the Messy Middle: how to attract clients ripe for coaching 16.02.2026 30:17
Have you ever been in a coaching session and quietly thought, “Oh… I’m not sure I’m qualified for this” ? This episode if for you! I unpack the messy, often misunderstood boundary between coaching and therapy and why the usual distinctions between the two aren’t actually that helpful. Instead, I offer my definition of coaching and explore what coaching is (and isn't!) designed to do. I also...
Your Most Valuable Offer is free! 09.02.2026 23:01
Do you have a freebie that you LOVE and that your ideal prospective clients are signing up for each week? If not: LISTEN IN! In this episode we talk about why your freebie might be the most valuable offer you ever create. I share more about how your freebie helps you have successful launches and makes your practice sustainable. I'll take you behind the scenes of my own freebie journey: the...
Communal Energetic Forecast for 2026 with Sarah Vermunt from Psychic Normies 01.02.2026 38:54
Sarah Vermunt is back! An old friend, fellow coach, and psychic, Sarah shares a collective energetic forecast just for Courage & Spice listeners. Sarah receives guidance as vivid, metaphoric images (think: cement trucks, nests, storms, fences) and we interpret them together, letting the meaning unfold in a grounded, practical way. If you're sensing that 2026 is a turning-point year - we...
Four Simple Ingredients that Create an easy YES for Your Coaching Offer 25.01.2026 26:08
In this episode, I walk you through the four simple ingredients that create an easy yes for your coaching offer. We explore how to choose a beloved client , building genuine demand , creating a clear prompt to act , and leading with your own excitement turns selling into an act of service rather than self-promotion. If you’re tired of overthinking, adding more offers, or wondering why your work i...
What to prioritise when the world feels extra chaotic and cruel 18.01.2026 21:18
If you're starting 2026 on the struggle bus, listen in. I share about news overwhelm and the very human resistance to move when the world feels heavy. We talk about why effective coaching work matters especially now, and how to get going! There is also a story about a 1000-year-old rimu tree I met last week :) I share how I have been doing the things I’ve been avoiding, and the thing I recom...
BONUS: The Body Stories 5 - Am I the Biggest Loser? 21.12.2025 1:01:48
Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing. This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I are engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender con...
Five Decisions I’m Making Right Now for an Abundant + Satisfying 2026 (steal these!) 15.12.2025 27:44
I've decided that 2026 is going to be my most abundant + satisfying year yet! As I wrap up 2025, I’m sharing the five decisions I’m making right now to set myself up. If you’re a thoughtful coach who loves the work but sometimes struggles with leadership, decision-making, visibility, or selling, this one’s for you. Resources for you: 🎁 Bold Not Beige: Why your coaching offer isn't sell...
Creating a Post-capitalist Future with Stephanie Mackinnon 08.12.2025 56:26
This week I’m in conversation with one of my favourite humans, Stephanie McKinnon — certified life and liberatory leadership coach, community educator, and all-round balm for these late-stage capitalist times. If you’ve ever wondered “Is it just me, or is this system WRONG?” this episode will feel like a long exhale. Steph brings a rare mix of grounded theory, lived experience, and big-hearted pra...
5 ways Planet Coach will change in 2026 (and how to flex towards them!) 30.11.2025 28:04
If you’ve been sensing that the coaching industry is shifting - that clients are craving something deeper, the world feels more complex, and the glossy old models of “success” aren’t quite landing anymore - you’re not alone. In this episode, I’m naming five emerging themes I’m seeing in our industry. These aren’t predictions pulled out of thin air; they’re real trends already unfolding that are r...
Brave Action & Delulu Thinking (please don't wait for Self-doubt to evaporate) 23.11.2025 23:23
If you’re in Season One of your coaching practice (the delicious, terrifying, uncertain beginning) this episode is for you. I’m taking you behind the scenes of my own “still comes up after 12 years” self-doubt moment, as well as what I’m seeing right now inside Ripen with a couple of coaches who are ready to move from practice clients to paid clients . This episode is a little pep talk! I share:...
How to be more Consistent (without forcing it) and finally experience the Payoff 10.11.2025 58:52
Consistency used to feel so blergh — all rigidity and rules that I wanted to rebel against! But these days it’s really about creating a rhythm that lets my future self thrive. In this episode, I’m sharing how I’m approaching consistency in my business right now (especially around planning and marketing) so the start of next year already feels abundant and easeful. We’ll explore the real payoff of...
Why NOW is the perfect time to visible (even when you have Self-doubt) 03.11.2025 27:53
If visibility feels tender — like ‘I want to share, but oof, my nervous system!’ — this one’s for you. In this episode, I offer compassion-led approaches for being seen and practical ways to help you feel more comfortable: a compassionate reframe for the fear of judgment so you stop bracing and start belonging to yourself, practices that build real capacity (not performative grit), and a simple...
Coach of the Month: Carly from The Midas Coach + The Fulfillionare Collective 26.10.2025 58:52
I'm starting a new series where once a month I chat to a fellow coach to get behind the scenes (and screens!) of their business to see what's driving them, how they've set their work up for success, their thoughts on the industry and what they are looking forward to. I can't think of a more apt coach than Carly to kick us off! Carly is an ex-therapist turned coach who runs two...
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